Postgraduate Diploma in Hospitality Management
BHMS Switzerland offers a prestigious Postgraduate Diploma program in Hospitality Manag...
MBA Dual Degree - Global Marketing
Lucerne, Switzerland
INTAKE: April & Sept
Program Overview
At Business and Hotel Management School (BHMS) Switzerland, the MBA Dual Degree program in Global Marketing offers a comprehensive education designed to equip students with the knowledge and skills necessary to excel in the dynamic field of international marketing. With a focus on global perspectives, innovative strategies, and practical applications, this program prepares graduates to thrive in diverse marketing roles across industries worldwide.
Curriculum: The curriculum of the MBA Dual Degree program in Global Marketing at BHMS is carefully crafted to cover essential topics in marketing management while incorporating contemporary trends and emerging practices in the global marketplace. Core courses include marketing strategy, consumer behavior, brand management, digital marketing, market research, and international marketing. Electives may allow students to specialize in areas such as social media marketing, luxury branding, or cross-cultural marketing. Through case studies, projects, and simulations, students gain hands-on experience in developing and executing effective marketing strategies in a global context.
Research Focus: BHMS emphasizes research as a cornerstone of its educational approach, and the MBA program encourages students to engage in research projects that explore pertinent issues and trends in global marketing. From analyzing consumer behavior to evaluating market dynamics, students have the opportunity to delve into various aspects of marketing through research initiatives. Faculty mentorship and access to industry resources enable students to conduct meaningful research that contributes to their understanding of global marketing challenges and opportunities.
Industry Engagement: Industry engagement is integral to the MBA program at BHMS, and students benefit from various opportunities to interact with marketing professionals and industry leaders. Through internships, guest lectures, and networking events, students gain insights into real-world marketing practices and industry trends. BHMS's extensive network of industry partners ensures that students have access to valuable hands-on experiences and opportunities to apply their marketing knowledge in professional settings.
Global Perspective: As a leading hospitality and business school in Switzerland, BHMS provides students with a global perspective on marketing through its diverse student body, faculty expertise, and international partnerships. The MBA program incorporates global case studies, cross-cultural simulations, and experiential learning opportunities that expose students to different marketing environments and practices around the world. With a focus on understanding cultural nuances, market dynamics, and global trends, students graduate with a well-rounded perspective that prepares them for success in global marketing roles.
Location
Lucerne, Switzerland
Score
IELTS 6.5
Tuition Fee
CHf 32600
Postgraduate Entry Requirements
Application Fee: CHF 500
Academic Qualifications: Applicants should have completed a relevant bachelor's degree or its equivalent with a minimum academic achievement of 55% or above. The bachelor's degree should be from an accredited institution.
English Language Proficiency:
- IELTS Academic: A minimum overall score of 6.5 with no individual component below 6.0.
Remarks:
- The duration of academic study for the undergraduate program is 6 months.
- In addition to academic study, students are required to complete either an internship or gain work experience, with a duration of 4-6 months.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.
BHMS recognizes the importance of supporting international students in achieving their academic and career goals. To make quality education more accessible, the institution offers a range of scholarships and financial aid options tailored to the needs of international students.
Merit-Based Scholarships: BHMS provides merit-based scholarships to international students who have demonstrated exceptional academic achievements. These scholarships are awarded to students based on their academic records, achievements, and potential. The criteria for merit-based scholarships may vary, and eligible students should inquire about specific opportunities during the application process.
Need-Based Scholarships: BHMS understands that some international students may face financial constraints. To assist those in need, the institution offers need-based scholarships, which consider students' financial circumstances and aim to alleviate the financial burden of tuition fees. Eligibility for need-based scholarships is determined through a thorough evaluation of a student's financial situation and supporting documentation.
Country-Specific Scholarships: BHMS may offer scholarships that are specific to certain countries or regions. These scholarships are designed to promote diversity and international collaboration within the student body. Eligibility criteria, application procedures, and the number of scholarships available may vary based on the country or region.
Industry Partnerships: BHMS collaborates with industry partners, including hotels, restaurants, and businesses in the hospitality and tourism sector. Some of these partners may sponsor scholarships or provide financial support to BHMS students. These scholarships often come with opportunities for internships and career placements within the sponsoring organizations.
Alumni Scholarships: BHMS values its alumni community and may offer scholarships to students who are relatives or descendants of BHMS alumni. These scholarships aim to celebrate the legacy of BHMS graduates and support the next generation of students.
Graduating with an MBA Dual Degree in Global Marketing from Business and Hotel Management School (BHMS) Switzerland opens up a wide array of exciting career opportunities in the dynamic and rapidly evolving field of marketing.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing all aspects of marketing strategy and execution for organizations across industries. They develop marketing plans, analyze market trends, coordinate advertising campaigns, and manage brand positioning to drive business growth and customer engagement.
Brand Manager: Graduates can work as brand managers, responsible for developing and managing the brand identity, image, and positioning of products or services. They conduct market research, develop brand strategies, oversee brand campaigns, and monitor brand performance to ensure brand equity and market relevance.
Digital Marketing Specialist: Graduates can specialize in digital marketing, leveraging digital channels such as social media, search engine optimization (SEO), email marketing, and content marketing to reach target audiences and drive engagement. They analyze digital analytics, optimize online campaigns, and implement digital marketing strategies to achieve business objectives.
International Marketing Director: Graduates can pursue leadership roles as international marketing directors, overseeing marketing operations and strategies across multiple countries or regions. They develop global marketing plans, adapt marketing messages for different markets, and coordinate marketing activities to achieve consistent brand presence and market penetration internationally.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to assess market trends, consumer preferences, and competitive landscapes. They conduct market surveys, analyze industry reports, and interpret market data to provide insights and recommendations for informed marketing decisions.
Product Development Manager: Graduates can pursue roles in product development, collaborating with cross-functional teams to conceptualize, develop, and launch new products or services. They conduct market research, identify customer needs, define product specifications, and oversee product lifecycle management to drive innovation and market success.
Advertising Account Executive: Graduates can work in advertising agencies as account executives, managing client relationships and overseeing the development and execution of advertising campaigns. They liaise between clients and creative teams, develop campaign strategies, and ensure campaign effectiveness and client satisfaction.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic guidance and advisory services to businesses seeking to enhance their marketing efforts. They assess client needs, develop customized marketing solutions, and advise on marketing strategies, tactics, and best practices to achieve business objectives.
E-commerce Manager: Graduates can specialize in e-commerce management, overseeing online sales channels and digital commerce platforms for businesses. They optimize website performance, manage online product catalogs, implement e-commerce strategies, and drive online sales growth through effective digital marketing and customer engagement.
Entrepreneur: Graduates with an entrepreneurial mindset can start their own marketing agencies, consultancy firms, or digital marketing ventures. They can develop innovative marketing solutions, create niche services, and leverage their expertise to build successful businesses in the dynamic marketing industry.
