Graduate Certificate in 3D Animation and Character Design
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Honours Bachelor of Commerce (Digital Marketing)
London
INTAKE: September
Program Overview
The Honours Bachelor of Commerce (Digital Marketing) program at Fanshawe College provides students with a deep understanding of digital marketing strategies, techniques, and technologies essential for success in today's digital-driven economy. The curriculum covers a broad spectrum of topics, including digital marketing strategy development, search engine optimization (SEO), social media marketing, content marketing, data analytics, and e-commerce. Through a blend of theoretical coursework, practical projects, industry placements, and experiential learning opportunities, students develop the skills and competencies needed to excel in digital marketing roles.
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Comprehensive Digital Marketing Fundamentals: The program begins with core courses that lay the foundation for digital marketing success. Students learn about the principles of digital marketing, including the digital marketing landscape, consumer behavior in digital environments, and key digital marketing channels and platforms. They also gain insights into digital marketing strategies, planning, and measurement frameworks to develop effective digital marketing campaigns.
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Specialized Digital Marketing Skills Development: Students delve into specialized areas of digital marketing, such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and digital advertising. They acquire practical skills in optimizing websites for search engines, creating engaging content for social media platforms, and developing targeted digital advertising campaigns. Students learn how to leverage various digital marketing tools and platforms to reach target audiences, drive traffic, and generate leads.
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Data Analytics and Performance Measurement: The program emphasizes the importance of data analytics and performance measurement in digital marketing. Students learn how to collect, analyze, and interpret digital marketing data using tools such as Google Analytics, social media analytics platforms, and marketing automation software. They gain insights into key performance indicators (KPIs), metrics, and dashboards to evaluate the effectiveness of digital marketing campaigns and make data-driven decisions.
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E-commerce and Digital Sales Strategies: Students explore e-commerce principles and strategies, including online sales channels, customer journey mapping, conversion rate optimization (CRO), and digital sales funnel management. They learn how to design and optimize e-commerce websites, develop persuasive product pages, and implement digital sales tactics to maximize online revenue and customer lifetime value. Students also study emerging trends in e-commerce, such as mobile commerce and omnichannel marketing.
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Integrated Marketing Communications (IMC) and Branding: The program covers integrated marketing communications (IMC) strategies and branding principles in the digital context. Students learn how to develop cohesive brand identities, messaging, and visual assets across multiple digital channels and touchpoints. They explore the role of storytelling, content curation, and influencer marketing in building brand awareness, engagement, and loyalty in the digital space.
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Experiential Learning and Industry Partnerships: Fanshawe College fosters experiential learning and industry partnerships to provide students with real-world exposure and practical experience in digital marketing. Students have the opportunity to work on industry-sponsored projects, internships, or co-op placements with leading digital marketing agencies, e-commerce companies, or corporate marketing departments. They gain hands-on experience in developing and executing digital marketing campaigns, analyzing campaign performance, and collaborating with industry professionals.
Location
London
Score
IELTS: 6.5
Tuition Fee
CAD 16109
Undergraduate Programs:
- Minimum Academic Requirement: International students applying for undergraduate programs at Fanshawe College must have completed their secondary education or equivalent with a minimum overall average of 65% or higher.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 88 on the internet-based test (iBT).
- PTE Academic: A minimum score of 60.
- DET Score: A minimum score of 105.
While Fanshawe College does not have specific scholarships exclusively for international students, the college strives to support their financial needs through various avenues. It's important for international students to plan ahead, research available funding options, and explore all possible avenues for financial assistance. They are also encouraged to reach out to Fanshawe College's financial aid office or international student services for guidance and support in navigating the financial aspect of their education.
Graduating with an Honours Bachelor of Commerce (Digital Marketing) degree from Fanshawe College opens up a plethora of exciting career opportunities in the dynamic and rapidly evolving field of digital marketing. This program equips students with a comprehensive understanding of digital marketing strategies, techniques, and technologies, preparing them for diverse roles in digital marketing, advertising, e-commerce, social media management, and data analytics.
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Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, overseeing digital marketing strategies, campaigns, and initiatives for organizations across various industries. They develop comprehensive digital marketing plans, manage digital marketing budgets, and coordinate marketing efforts across multiple digital channels such as social media, email marketing, search engine marketing (SEM), and content marketing. Digital marketing managers analyze campaign performance, optimize digital assets, and drive customer acquisition, engagement, and retention strategies.
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Social Media Manager or Specialist: With their expertise in social media marketing, graduates may work as social media managers or specialists, responsible for managing and growing organizations' social media presence and engagement. They develop social media content calendars, create engaging posts and campaigns, and monitor social media platforms to foster community engagement, build brand awareness, and drive traffic and conversions. Social media managers also analyze social media metrics, track audience sentiment, and leverage social listening tools to inform marketing strategies.
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Digital Content Strategist or Manager: Graduates can pursue careers as digital content strategists or managers, leading content marketing efforts and digital storytelling initiatives for brands and organizations. They develop content marketing strategies, identify content opportunities, and oversee the creation, distribution, and optimization of digital content across various channels such as websites, blogs, social media, and email marketing campaigns. Digital content strategists analyze content performance, conduct keyword research, and use SEO best practices to enhance content visibility and engagement.
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E-commerce Manager or Specialist: Graduates may work as e-commerce managers or specialists, responsible for driving online sales and revenue growth through e-commerce platforms and digital channels. They oversee e-commerce website development, optimization, and user experience enhancements to maximize conversion rates and customer satisfaction. E-commerce managers manage product listings, pricing, promotions, and inventory management strategies to drive sales and achieve business objectives in the digital marketplace.
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Digital Marketing Analyst or Data Analyst: With their proficiency in data analytics, graduates can pursue careers as digital marketing analysts or data analysts, analyzing digital marketing data to derive insights and optimize marketing performance. They collect, interpret, and report on key digital marketing metrics and KPIs, using tools such as Google Analytics, Adobe Analytics, and social media analytics platforms. Digital marketing analysts identify trends, patterns, and opportunities in digital marketing data to inform strategic decision-making and improve campaign effectiveness.
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Search Engine Optimization (SEO) Specialist: Graduates may specialize as SEO specialists, focusing on optimizing websites and digital content to improve search engine rankings and organic visibility. They conduct keyword research, perform on-page and off-page SEO optimizations, and implement technical SEO strategies to enhance website performance and search engine visibility. SEO specialists monitor search engine algorithms, track website traffic and rankings, and implement SEO best practices to drive organic traffic and improve online visibility and discoverability.
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Digital Advertising Manager or PPC Specialist: Graduates can pursue careers as digital advertising managers or pay-per-click (PPC) specialists, managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. They develop advertising strategies, set campaign objectives, and optimize advertising budgets to maximize ROI and achieve campaign goals. Digital advertising managers monitor campaign performance, analyze advertising metrics, and adjust targeting and bidding strategies to optimize campaign performance and drive conversions.
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Marketing Automation Specialist: With their knowledge of marketing automation platforms and tools, graduates may work as marketing automation specialists, implementing and managing marketing automation systems to streamline marketing processes, nurture leads, and improve marketing efficiency and effectiveness. They design automated marketing workflows, create email marketing campaigns, and segment audiences based on behavioral data to deliver personalized and targeted marketing communications.
