Post Degree Diploma in Accounting
The Post Degree Diploma in Accounting offered by Douglas College in Canada is a compreh...
Bachelor of Business Administration in Marketing
New Westminster
INTAKE: Jan, May & Sept
Program Overview
The Bachelor of Business Administration in Marketing program at Douglas College provides students with a comprehensive understanding of marketing principles, strategies, and practices. The curriculum covers a wide range of topics, including consumer behavior, market research, branding, digital marketing, and marketing communications. Through a combination of classroom instruction, case studies, group projects, and experiential learning opportunities, students develop the knowledge, skills, and creativity needed to succeed in the dynamic field of marketing.
Curriculum:
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Core Business Foundations: The program begins with core business courses that provide students with a solid foundation in areas such as accounting, finance, management, and business law. Students gain a comprehensive understanding of how businesses operate, including financial management, organizational behavior, and strategic planning. This foundational knowledge lays the groundwork for advanced studies in marketing and prepares students to apply marketing principles within a broader business context.
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Marketing Strategy and Planning: Students learn about marketing strategy development and planning, focusing on identifying target markets, analyzing consumer needs and preferences, and developing marketing objectives and tactics. They study the marketing mix, including product development, pricing strategies, distribution channels, and promotional activities. Students also learn how to conduct market research, analyze competitive landscapes, and develop strategic marketing plans to achieve business objectives.
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Digital Marketing and Social Media: The program includes coursework in digital marketing and social media, reflecting the growing importance of online channels in today's marketing landscape. Students learn about website development, search engine optimization (SEO), social media marketing, email marketing, and online advertising. They gain practical skills in leveraging digital platforms to reach target audiences, engage customers, and measure marketing performance in real-time.
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Consumer Behavior and Market Research: Students study consumer behavior theories and market research methodologies to understand how consumers make purchasing decisions and how markets function. They learn how to collect and analyze data, interpret market trends, and identify opportunities for product innovation and market segmentation. Students also explore qualitative and quantitative research techniques, including surveys, focus groups, and data analytics, to gather insights into consumer preferences and behaviors.
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Branding and Marketing Communications: The program covers branding strategies and marketing communications techniques to build brand awareness, equity, and loyalty. Students learn about brand positioning, messaging, and visual identity development. They also study integrated marketing communications (IMC) strategies, including advertising, public relations, sales promotions, and event marketing. Students develop creative and strategic skills to effectively communicate brand messages across various channels and media platforms.
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Experiential Learning and Industry Connections: Douglas College emphasizes experiential learning and industry connections to provide students with practical experience and networking opportunities. Students participate in internships, co-op placements, industry projects, and networking events with marketing professionals and employers. These hands-on experiences allow students to apply classroom learning in real-world settings, build professional relationships, and gain insights into industry trends and best practices.
Location
New Westminster
Score
IELTS: 6.5
Tuition Fee
CAD 19101
Undergraduate Programs:
Application Fees : CAD $ 100
- Minimum Academic Requirement: International students applying for undergraduate programs at Douglas College must have completed their secondary education or equivalent with a minimum overall average of 60% or higher.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 90 on the internet-based test (iBT).
- PTE Academic: A minimum score of 60.
While the college offers a range of services and resources to help international students succeed, it does not currently provide specific scholarships exclusively for international students. However, this does not mean that international students are ineligible for financial assistance or support.
Financial Aid and Assistance: Douglas College recognizes the financial challenges that international students may face and provides various financial aid and assistance programs to help ease the burden. The college offers bursaries to students with demonstrated financial need. International students can apply for these bursaries to help cover their tuition fees and other educational expenses. Douglas College provides work-study programs that allow international students to work part-time on campus while studying. These employment opportunities provide students with valuable work experience and an opportunity to earn income to support their studies and living expenses.International students may be eligible to apply for student loans through their home country's government or financial institutions. Douglas College can provide guidance and support in understanding the loan application process. In cases of unforeseen financial hardship, the college has emergency funding programs to assist eligible international students.
Financial Planning and Budgeting: Douglas College offers resources and support to help international students with financial planning and budgeting. Students can access workshops, seminars, and one-on-one financial advising sessions to develop financial literacy skills and create personalized budgets.
While Douglas College does not provide scholarships exclusively for international students, it remains committed to supporting their academic journey and ensuring they have access to financial resources and assistance. International students are encouraged to explore external scholarship opportunities, government-funded programs in their home countries, and other financial aid options to help support their studies at Douglas College. The college's dedicated staff and services are available to assist international students in navigating the financial aspects of their education.
Graduating with a Bachelor of Business Administration (BBA) in Marketing from Douglas College opens up a plethora of career opportunities in the dynamic and ever-evolving field of marketing. This program equips students with the knowledge, skills, and strategic mindset required to thrive in various marketing roles across diverse industries.
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Marketing Specialist or Marketing Coordinator: Graduates can pursue entry-level positions as marketing specialists or coordinators in corporations, marketing agencies, or non-profit organizations. They assist in developing marketing strategies, executing marketing campaigns, conducting market research, and analyzing consumer trends. Marketing specialists play a crucial role in implementing marketing plans, managing social media channels, and coordinating promotional activities to enhance brand visibility and drive sales.
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Digital Marketing Specialist or Social Media Manager: With the increasing importance of digital channels in marketing, graduates may specialize in digital marketing or social media management roles. They leverage digital platforms such as websites, social media, email marketing, and online advertising to reach target audiences, engage customers, and generate leads. Digital marketing specialists analyze digital metrics, optimize online campaigns, and create compelling content to enhance brand awareness and customer engagement.
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Brand Manager or Product Marketing Manager: Graduates can pursue careers as brand managers or product marketing managers, responsible for developing and managing brand strategies, product launches, and marketing campaigns. They conduct market research, identify target markets, and position products or services to meet consumer needs. Brand managers oversee brand identity, messaging, and visual assets, ensuring consistency across all marketing channels and touchpoints to build brand equity and loyalty.
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Market Research Analyst or Consumer Insights Specialist: Graduates may specialize in market research or consumer insights roles, gathering and analyzing data to understand consumer behavior, preferences, and market trends. They design and implement research studies, analyze quantitative and qualitative data, and present findings to inform marketing strategies and decision-making. Market research analysts provide valuable insights into market opportunities, competitive landscapes, and consumer sentiment to drive business growth and innovation.
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Advertising Account Executive or Media Planner: Graduates can pursue careers in advertising agencies as account executives or media planners, working with clients to develop and execute advertising campaigns. They collaborate with creative teams, media buyers, and clients to develop campaign strategies, create compelling ad content, and determine optimal media placements. Advertising account executives manage client relationships, budgets, and project timelines to ensure successful campaign execution and client satisfaction.
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Sales and Business Development Representative: Some graduates may transition into sales and business development roles, leveraging their marketing expertise to drive revenue growth and customer acquisition. They identify sales opportunities, build relationships with prospects, and negotiate contracts to meet sales targets and revenue goals. Sales and business development representatives collaborate closely with marketing teams to align sales efforts with marketing strategies and messaging to maximize impact and effectiveness.
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E-commerce Manager or Digital Marketing Strategist: Graduates with expertise in e-commerce and digital marketing may pursue roles as e-commerce managers or digital marketing strategists. They oversee online sales channels, optimize e-commerce websites, and implement digital marketing strategies to drive online traffic, conversions, and revenue. E-commerce managers analyze web analytics, optimize user experience, and develop digital marketing campaigns to increase online sales and profitability.
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Public Relations Specialist or Corporate Communications Manager: Graduates can explore careers in public relations or corporate communications, managing communication strategies, and media relations for organizations. They develop press releases, media kits, and communication plans to promote positive public perception and manage crisis communication. Public relations specialists build relationships with media outlets, influencers, and stakeholders to enhance brand reputation and manage corporate messaging effectively.
