Master of Science in Hospitality, Entrepreneurship and Innovation
The Master of Science in Hospitality, Entrepreneurship, and Innovation at GLION Institu...
Bachelors in Luxury Business
Glion - Montreux Switzerland
INTAKE: September
Program Overview
The Bachelor's in Luxury Business program at GLION Institute of Higher Education in Switzerland offers students a comprehensive understanding of the luxury industry, preparing them for dynamic careers in luxury brand management, retail, and hospitality. This program explores the unique characteristics of the luxury market, consumer behavior, and brand management strategies specific to the luxury sector. Through a combination of theoretical knowledge and practical experience, students develop the skills and insights necessary to thrive in the competitive and prestigious world of luxury business.
Curriculum: The curriculum of the Bachelor's in Luxury Business program covers a wide range of topics relevant to the luxury industry. Core courses provide a foundation in business principles, marketing strategies, and consumer behavior, with a focus on luxury brand management, retail management, and luxury hospitality. Specialized courses delve into the unique challenges and opportunities of the luxury market, including luxury brand positioning, customer relationship management, and experiential marketing. Students also have the opportunity to participate in internships, industry projects, and study tours to gain hands-on experience and practical insights into the luxury business environment.
Research Focus: The Bachelor's program encourages students to engage in research activities related to the luxury industry, exploring current trends, challenges, and innovations shaping the sector. Through research projects, case studies, and industry collaborations, students investigate topics such as luxury brand sustainability, digital transformation in luxury retail, and the evolution of consumer preferences in the luxury market. Faculty members support student research initiatives, providing mentorship and guidance to help students develop critical thinking skills and contribute to the advancement of knowledge in luxury business.
Industry Engagement: GLION Institute of Higher Education fosters strong industry engagement, providing students with opportunities to interact with professionals and organizations in the luxury sector. Through guest lectures, industry workshops, and networking events, students gain insights into industry best practices, trends, and career opportunities in luxury brand management, retail, and hospitality. Additionally, the program includes internships and practical training components that allow students to gain firsthand experience working with luxury brands, retailers, or hospitality establishments, building valuable connections and practical skills.
Global Perspective: The Bachelor's in Luxury Business program at GLION Institute of Higher Education offers students a global perspective on the luxury industry. With campuses in Switzerland and London, and a diverse student body representing various cultural backgrounds, students gain exposure to international luxury markets, consumer preferences, and business practices. They learn to analyze global luxury trends, understand cultural nuances, and develop strategies to succeed in diverse luxury business environments. This global perspective prepares students for careers in luxury business in the increasingly interconnected and multicultural luxury market.
Location
Glion - Montreux Switzerland
Score
IELTS 6
Tuition Fee
CHf 39100
Undergraduate Entry Requirements
Application Fee: CHF 275
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 70 is required.
Remarks:
- GLION Institute of Higher Education are encouraged to undertake a 6-month internship.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The Glion Institute of Higher Education offers a range of scholarship opportunities for eligible students, based on merit and financial need. These scholarships can help make studying at Glion more affordable and accessible for students from all backgrounds.
Academic Merit Scholarship: This scholarship is awarded to students who demonstrate exceptional academic achievement. The scholarship covers up to 25% of the tuition fees for the program.
International Student Scholarship: This scholarship is available to students from outside of Switzerland who demonstrate financial need. The scholarship covers up to 25% of the tuition fees for the program.
Future Leader Scholarship: This scholarship is awarded to students who demonstrate outstanding leadership potential. The scholarship covers up to 25% of the tuition fees for the program.
Women in Leadership Scholarship: This scholarship is available to female students who demonstrate leadership potential and a commitment to promoting gender equality. The scholarship covers up to 25% of the tuition fees for the program.
Entrepreneur Scholarship: This scholarship is awarded to students who demonstrate exceptional entrepreneurial potential. The scholarship covers up to 25% of the tuition fees for the program.
Alumni Scholarship: This scholarship is available to students who are Glion alumni or who have a close family member who is a Glion alumni. The scholarship covers up to 10% of the tuition fees for the program.
Graduates of the Bachelor's in Luxury Business program at GLION Institute of Higher Education in Switzerland have a wide range of exciting career opportunities in the global luxury industry.
Luxury Brand Manager: Luxury brand managers oversee the development and execution of brand strategies for luxury goods and services. They are responsible for maintaining the brand's exclusivity, prestige, and desirability through strategic marketing initiatives, product development, and communication strategies.
Retail Manager: Retail managers in the luxury sector oversee the operations of luxury boutiques, flagship stores, and high-end department stores. They are responsible for ensuring exceptional customer service, optimizing sales performance, and maintaining the brand image in retail environments.
Luxury Sales Associate: Luxury sales associates work directly with clients to provide personalized shopping experiences and sell luxury products. They possess in-depth knowledge of luxury brands, products, and trends and strive to exceed customer expectations while building long-term relationships with clients.
Brand Ambassador: Brand ambassadors represent luxury brands and engage with customers to promote brand awareness and loyalty. They embody the brand's values, aesthetic, and lifestyle, and serve as brand advocates through various marketing initiatives and events.
Marketing Coordinator: Marketing coordinators in the luxury sector support the development and implementation of marketing campaigns, events, and promotions to drive brand awareness and sales. They collaborate with internal teams and external agencies to execute marketing strategies effectively.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital channels and platforms to promote luxury brands and engage with consumers online. They develop and execute digital marketing campaigns, manage social media channels, and analyze digital performance metrics to optimize marketing efforts.
Luxury Event Planner: Luxury event planners organize exclusive events and experiences for luxury brands, hotels, and high-net-worth individuals. They coordinate every aspect of events, from venue selection and décor to guest invitations and entertainment, ensuring flawless execution and memorable experiences.
Luxury Hospitality Manager: Luxury hospitality managers oversee the operations of luxury hotels, resorts, and spas, ensuring exceptional service and guest experiences. They manage hotel departments, such as guest services, housekeeping, and food and beverage, to maintain high standards of luxury and hospitality.
Luxury Travel Advisor: Luxury travel advisors curate bespoke travel experiences for affluent clients, including luxury accommodations, private tours, and exclusive experiences. They possess in-depth knowledge of luxury travel destinations, suppliers, and services, and tailor itineraries to meet the unique preferences of each client.
Luxury Business Consultant: Luxury business consultants provide strategic advice and consulting services to luxury brands, retailers, and hospitality establishments. They offer expertise in brand management, market analysis, and business development to help clients enhance their competitive advantage and achieve business objectives.
