Master of Science in Hospitality, Entrepreneurship and Innovation
The Master of Science in Hospitality, Entrepreneurship, and Innovation at GLION Institu...
BBA in International Hospitality Business - Luxury Brand Strategy
Glion - Montreux Switzerland
INTAKE: Mar & Sept
Program Overview
The BBA in International Hospitality Business with a specialization in Luxury Brand Strategy at GLION Institute of Higher Education in Switzerland offers students a unique opportunity to explore the intersection of hospitality and luxury brand management. This program is designed to provide students with a deep understanding of luxury brand principles, strategic marketing techniques, and consumer behavior within the luxury hospitality sector. Students learn how to develop and manage luxury brands in the global hospitality industry, preparing them for careers in luxury hospitality management, marketing, and brand strategy.
Curriculum: The curriculum of the BBA in International Hospitality Business - Luxury Brand Strategy program combines core courses in hospitality management with specialized coursework in luxury brand management and marketing. Core courses cover topics such as hospitality operations, guest experience management, revenue optimization, and strategic management. Specialized courses focus on luxury brand principles, brand positioning, brand communication, and brand management strategies. Students also have the opportunity to engage in case studies, industry projects, and internships to apply theoretical concepts to real-world luxury brand management scenarios.
Research Focus: The BBA program encourages students to engage in research activities related to luxury brand management, marketing, and consumer behavior. Through research projects, case studies, and industry collaborations, students explore current trends, challenges, and innovations in the luxury hospitality sector. They investigate topics such as luxury brand positioning, brand extension strategies, experiential marketing, and consumer psychology in luxury hospitality. Faculty members support student research initiatives, providing mentorship and guidance to help students develop critical thinking skills and contribute to the advancement of knowledge in luxury brand strategy.
Industry Engagement: GLION Institute of Higher Education fosters strong industry engagement, providing students with opportunities to interact with professionals and organizations in the luxury hospitality and brand management sectors. Through guest lectures, industry visits, and networking events, students gain insights into industry best practices, trends, and career opportunities in luxury brand management. Additionally, the program includes internships and practical training components that allow students to gain hands-on experience in luxury hotels, resorts, or luxury brand management firms, building valuable connections and practical skills.
Global Perspective: The BBA in International Hospitality Business - Luxury Brand Strategy program at GLION Institute of Higher Education offers students a global perspective on luxury hospitality and brand management. With campuses in Switzerland and London, and a diverse student body representing various cultural backgrounds, students gain exposure to international luxury markets, consumer preferences, and brand strategies. They learn to analyze luxury brand trends, understand cultural nuances, and develop strategies to attract and retain high-net-worth clientele. This global perspective prepares students for careers in luxury brand management in the increasingly globalized luxury hospitality industry.
Location
Glion - Montreux Switzerland
Score
IELTS 6
Tuition Fee
CHf 39100
Undergraduate Entry Requirements
Application Fee: CHF 275
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 70 is required.
Remarks:
- GLION Institute of Higher Education are encouraged to undertake a 6-month internship.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The Glion Institute of Higher Education offers a range of scholarship opportunities for eligible students, based on merit and financial need. These scholarships can help make studying at Glion more affordable and accessible for students from all backgrounds.
Academic Merit Scholarship: This scholarship is awarded to students who demonstrate exceptional academic achievement. The scholarship covers up to 25% of the tuition fees for the program.
International Student Scholarship: This scholarship is available to students from outside of Switzerland who demonstrate financial need. The scholarship covers up to 25% of the tuition fees for the program.
Future Leader Scholarship: This scholarship is awarded to students who demonstrate outstanding leadership potential. The scholarship covers up to 25% of the tuition fees for the program.
Women in Leadership Scholarship: This scholarship is available to female students who demonstrate leadership potential and a commitment to promoting gender equality. The scholarship covers up to 25% of the tuition fees for the program.
Entrepreneur Scholarship: This scholarship is awarded to students who demonstrate exceptional entrepreneurial potential. The scholarship covers up to 25% of the tuition fees for the program.
Alumni Scholarship: This scholarship is available to students who are Glion alumni or who have a close family member who is a Glion alumni. The scholarship covers up to 10% of the tuition fees for the program.
Graduates of the BBA in International Hospitality Business with a specialization in Luxury Brand Strategy from GLION Institute of Higher Education in Switzerland have a wide array of career options in the luxury hospitality and brand management sectors.
Luxury Brand Manager: Luxury brand managers oversee the development and execution of brand strategies for luxury hospitality establishments. They are responsible for defining brand positioning, managing brand image, and implementing marketing initiatives to enhance brand equity and attract high-net-worth clientele.
Brand Ambassador: Brand ambassadors represent luxury hospitality brands and engage with customers to promote brand awareness and loyalty. They embody the brand's values and standards, interact with guests, and ensure exceptional guest experiences consistent with the brand's identity.
Marketing Director: Marketing directors in luxury hospitality oversee the development and implementation of marketing strategies to promote luxury properties and services. They conduct market research, identify target audiences, and execute marketing campaigns to enhance brand visibility and drive revenue.
Guest Experience Manager: Guest experience managers focus on delivering exceptional experiences for luxury hospitality guests. They ensure that every touchpoint of the guest journey reflects the brand's values and standards, from pre-arrival communications to post-stay follow-ups, aiming to create memorable and personalized experiences.
Luxury Sales Manager: Luxury sales managers are responsible for driving sales and revenue for luxury hospitality establishments. They develop sales strategies, cultivate relationships with high-net-worth clients, and negotiate contracts to secure business for the property. They may also oversee sales teams and monitor sales performance.
Revenue Manager: Revenue managers in luxury hospitality optimize revenue and profitability through strategic pricing and distribution strategies. They analyze market trends, monitor competitors, and adjust pricing strategies to maximize revenue while maintaining the brand's luxury positioning.
Guest Relations Manager: Guest relations managers ensure that luxury hospitality guests receive personalized attention and exceptional service throughout their stay. They handle guest inquiries, resolve issues, and anticipate guest needs to exceed expectations and enhance guest satisfaction.
Luxury Concierge: Luxury concierge professionals provide personalized assistance and bespoke services to guests of luxury hospitality establishments. They arrange exclusive experiences, fulfill special requests, and anticipate guest preferences to create unforgettable moments for guests.
Brand Consultant: Brand consultants provide strategic advice and consulting services to luxury hospitality brands seeking to enhance their brand identity and market positioning. They conduct brand audits, develop brand strategies, and provide recommendations for brand enhancement and differentiation.
Hospitality Entrepreneur: Some graduates may choose to become hospitality entrepreneurs and establish their own luxury hospitality ventures, such as boutique hotels, luxury travel agencies, or exclusive event planning companies. As entrepreneurs, they have the opportunity to innovate and create unique luxury experiences tailored to discerning clientele.
