MBA in Global Hospitality Management
Les Roches Switzerland offers a prestigious Master of Business Administration (MBA) in ...
Masters in Hospitality Management - Digital Transformation
Crans-Montana Switzerland
INTAKE: Feb & Sept
Program Overview
The Master’s in Hospitality Management - Digital Transformation at Les Roches Switzerland is an innovative program designed to equip students with the knowledge, skills, and strategies needed to navigate the rapidly evolving landscape of digital technology in the hospitality industry. This comprehensive program integrates hospitality management principles with digital expertise to prepare students for leadership roles in the digital transformation of hospitality businesses. With a focus on emerging technologies, data analytics, and digital innovation, the program offers a blend of theoretical knowledge and practical experience to address the digital challenges and opportunities facing the hospitality sector.
Curriculum: The curriculum of the Master’s in Hospitality Management - Digital Transformation program at Les Roches Switzerland is carefully curated to cover a wide range of topics essential for understanding and leveraging digital technologies in the hospitality industry. Courses include digital marketing strategies, revenue management systems, data analytics, e-commerce platforms, customer experience design, and cybersecurity. Students also have the opportunity to engage in hands-on projects, case studies, and internships to apply digital concepts to real-world hospitality scenarios and develop practical skills for digital leadership roles.
Research Focus: Les Roches Switzerland encourages students in the Master’s in Hospitality Management - Digital Transformation program to engage in research activities that explore emerging trends, innovations, and best practices in digital transformation within the hospitality industry. Through research projects, case studies, and industry collaborations, students delve into topics such as artificial intelligence, virtual reality, blockchain technology, personalized guest experiences, and sustainable digital practices. Faculty members actively support student research initiatives, providing mentorship and guidance to help students contribute to the advancement of knowledge in the field of digital transformation.
Industry Engagement: As a leading hospitality management school, Les Roches Switzerland maintains strong connections with the hospitality industry, offering students numerous opportunities for industry engagement and professional development in digital transformation. Through partnerships with leading hotel chains, technology companies, and industry experts, students gain hands-on experience through internships, guest lectures, industry workshops, and networking events. This industry engagement enables students to gain practical insights, build valuable networks, and develop the skills and experience needed to succeed in digital leadership roles within the hospitality sector.
Global Perspective: The Master’s in Hospitality Management - Digital Transformation program at Les Roches Switzerland provides students with a global perspective on digital trends and challenges in the hospitality industry, preparing them to navigate the complexities of digital transformation in diverse cultural and business environments. With a diverse student body representing various backgrounds and nationalities, and campuses located in Switzerland, Spain, and China, students gain exposure to global digital trends, cultural nuances, and business practices. This global perspective equips students to lead digital initiatives in multinational hospitality organizations or in international markets.
Location
Crans-Montana Switzerland
Score
IELTS 6.5
Tuition Fee
CHf 37000
Postgraduate Entry Requirements
Application Fee: CHF 275
Academic Qualifications: Applicants should have completed a relevant bachelor's degree or its equivalent with a minimum academic achievement of 50% or above. The bachelor's degree should be from an accredited institution.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 80 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Les Roches Switzerland is committed to supporting international students in pursuing their education and fostering academic excellence. The institution offers a range of scholarships and financial aid options to help students achieve their educational goals. These scholarships may vary in eligibility criteria and award amounts but are typically designed to recognize outstanding academic achievement, leadership potential, and contributions to the community.
Academic Excellence Scholarships: These scholarships are typically awarded to students who have demonstrated exceptional academic performance in their previous studies. Eligibility may be based on high school or undergraduate academic records, standardized test scores, and other academic achievements.
Merit-Based Scholarships: Merit-based scholarships recognize students who have excelled in various areas, including academics, extracurricular activities, leadership, and community involvement. These scholarships may consider a holistic assessment of a student's achievements and potential.
Need-Based Scholarships: Need-based scholarships are designed to assist students who demonstrate financial need. Eligibility for these scholarships may be determined based on a thorough assessment of the student's financial circumstances.
Diversity Scholarships: Les Roches Switzerland values diversity and may offer scholarships to students from underrepresented backgrounds or from specific regions or countries to promote cultural diversity and inclusivity on campus.
Industry-Specific Scholarships: Some scholarships may be tailored to students pursuing specific fields within the hospitality and business industries. These scholarships may target areas such as culinary arts, hotel management, entrepreneurship, and more.
Graduates of the Master’s in Hospitality Management - Digital Transformation program at Les Roches Switzerland are well-prepared to pursue a variety of exciting career opportunities at the intersection of hospitality and digital technology.
Digital Marketing Manager: Graduates can pursue careers as digital marketing managers for hospitality businesses, overseeing digital marketing strategies, campaigns, and initiatives to drive online visibility, engagement, and bookings. They leverage digital channels such as social media, search engine optimization (SEO), email marketing, and content marketing to reach and convert target audiences.
E-commerce Manager: With expertise in e-commerce and digital sales, graduates may choose to work as e-commerce managers, responsible for optimizing online booking platforms, websites, and mobile apps to enhance user experience, increase conversion rates, and maximize revenue through digital channels.
Data Analyst or Revenue Manager: For graduates with a background in data analytics and revenue management, careers as data analysts or revenue managers offer opportunities to analyze hospitality data, identify revenue opportunities, and optimize pricing and distribution strategies using data-driven insights and revenue management systems.
Digital Transformation Consultant: Graduates can work as digital transformation consultants, advising hospitality businesses on digital strategy, technology adoption, and organizational change to drive digital innovation and improve operational efficiency. They assess digital maturity, develop roadmaps, and implement digital solutions to support business objectives and enhance guest experiences.
Technology Solutions Specialist: With expertise in hospitality technology, graduates may pursue careers as technology solutions specialists, working for technology vendors, consulting firms, or hospitality organizations to implement and optimize hospitality technology solutions such as property management systems, customer relationship management (CRM) platforms, and guest-facing technologies.
User Experience (UX) Designer: Graduates interested in user experience design can work as UX designers, focusing on designing intuitive and engaging digital experiences for guests across various digital touchpoints such as websites, mobile apps, and self-service kiosks. They conduct user research, create wireframes, and collaborate with developers to optimize user interfaces and enhance guest satisfaction.
Digital Innovation Manager: Graduates can pursue roles as digital innovation managers, leading innovation initiatives within hospitality organizations to identify emerging technologies, pilot new digital solutions, and drive digital transformation projects to stay ahead of market trends and maintain a competitive edge.
Cybersecurity Specialist: For graduates interested in cybersecurity, careers as cybersecurity specialists within the hospitality industry offer opportunities to protect sensitive guest data, prevent cyber threats, and ensure compliance with data protection regulations. They develop security protocols, conduct risk assessments, and implement measures to safeguard digital assets and infrastructure.
