Bachelor of Science in Business Administration
The American Institute of Applied Sciences (AIAS) in Switzerland is a distinguished ins...
Master of Science in International Business Administration - Marketing (Dual degree with Tiffin University)
La Tour-de-Peilz Switzerland
INTAKE: Jan, April & Sept
Program Overview
The American Institute of Applied Sciences (AIAS) in Switzerland offers an esteemed Master of Science in International Business Administration program with a specialization in Marketing, delivered in partnership with Tiffin University. This program is meticulously designed to equip students with the knowledge and skills necessary to excel in the dynamic field of global marketing. Situated in Switzerland, a global hub for business and innovation, AIAS provides an ideal environment for students to explore the intricacies of marketing within an international context.
Curriculum: The curriculum of the Master of Science in International Business Administration - Marketing program at AIAS is carefully structured to cover a wide range of topics essential for success in global marketing. Courses encompass areas such as marketing strategy, consumer behavior, branding, digital marketing, market research, and international marketing. Through a combination of theoretical knowledge and practical applications, students develop the critical thinking, analytical, and communication skills needed to create and execute effective marketing strategies in diverse international markets.
Research Focus: AIAS places a strong emphasis on research in the field of marketing. Faculty members are actively engaged in research projects exploring various aspects of marketing theory and practice, including consumer psychology, market segmentation, product innovation, and marketing analytics. Students have the opportunity to participate in research initiatives, gaining valuable insights into emerging trends and best practices in global marketing.
Industry Engagement: The Master of Science in International Business Administration - Marketing program at AIAS is committed to fostering strong ties with the business community. Through partnerships with leading marketing agencies, multinational corporations, and industry associations, students benefit from guest lectures, industry projects, marketing workshops, and internships. These industry engagements provide students with practical experiences and exposure to real-world marketing challenges, enabling them to develop valuable industry connections and enhance their employability upon graduation.
Global Perspective: With its international focus, AIAS offers students a global perspective on marketing. The program exposes students to diverse marketing practices, cultural nuances, and market dynamics from around the world. Through international case studies, cross-cultural marketing simulations, and study tours, students gain a deeper understanding of the complexities of marketing in different cultural and economic contexts. This global perspective equips students to navigate the challenges and opportunities of marketing in an increasingly interconnected world.
Location
La Tour-de-Peilz Switzerland
Score
IELTS 6.5
Tuition Fee
CHf 25000
Postgraduate Entry Requirements
Application Fee: CHF 250
Academic Qualifications: Applicants should have completed a relevant bachelor's degree or its equivalent with a minimum academic achievement of 50% or above. The bachelor's degree should be from an accredited institution.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
AIAS recognizes the importance of making quality education accessible to students from diverse backgrounds and is committed to providing scholarship opportunities for international students. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
Merit-Based Scholarships: AIAS offers merit-based scholarships to international students who demonstrate exceptional academic achievements. These scholarships may cover partial or full tuition fees and are awarded based on academic performance, standardized test scores, and other criteria.
Need-Based Scholarships: In addition to merit-based scholarships, AIAS provides need-based financial aid to international students who demonstrate financial need. These scholarships aim to support students who require assistance to afford the cost of tuition and living expenses. Eligibility for need-based scholarships is determined through a thorough evaluation of the student's financial circumstances.
Diversity Scholarships: AIAS values diversity and seeks to foster an inclusive learning environment. To promote diversity and inclusion, the institute offers scholarships to international students from underrepresented backgrounds, including ethnic minorities, LGBTQ+ individuals, and students with disabilities. These scholarships aim to enhance diversity within the student body and celebrate the unique perspectives and contributions of all students.
Leadership Scholarships: AIAS recognizes the importance of leadership skills in shaping future leaders and change-makers. The institute offers leadership scholarships to international students who have demonstrated exceptional leadership qualities and a commitment to making a positive impact in their communities. These scholarships may be awarded based on leadership experience, community service, and extracurricular involvement.
Research Scholarships: AIAS encourages research and innovation among its international student community. The institute offers research scholarships to students pursuing advanced studies or engaging in research projects in applied sciences fields. These scholarships provide financial support for research-related expenses, including laboratory equipment, materials, and travel costs.
Country-Specific Scholarships: AIAS may offer scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from diverse geographic backgrounds and promote international exchange and collaboration. Eligibility criteria and application processes for country-specific scholarships may vary.
Graduates of the Master of Science in International Business Administration - Marketing program at the American Institute of Applied Sciences (AIAS) in Switzerland are well-equipped to pursue diverse and exciting career opportunities in the field of global marketing. With a solid foundation in marketing strategy, consumer behavior, digital marketing, and international marketing, AIAS alumni are prepared to thrive in various roles across industries.
Marketing Manager: Graduates may pursue careers as marketing managers, overseeing all aspects of marketing activities within organizations. They are responsible for developing marketing strategies, managing marketing campaigns, and analyzing market trends to drive brand awareness, customer acquisition, and revenue growth.
Brand Manager: Graduates can work as brand managers, responsible for building and managing brand equity for products or services. They develop brand strategies, create brand messaging and positioning, and implement brand campaigns to enhance brand visibility and differentiation in the market.
Digital Marketing Specialist: Graduates may pursue careers as digital marketing specialists, focusing on leveraging digital channels to reach target audiences and achieve marketing objectives. They develop digital marketing strategies, manage social media campaigns, optimize websites for search engines, and analyze digital marketing performance metrics.
Market Research Analyst: Graduates can work as market research analysts, conducting research to understand market trends, consumer preferences, and competitive landscapes. They design and implement research studies, analyze data, and provide insights to inform marketing decision-making and strategy development.
Product Manager: Graduates may pursue careers as product managers, responsible for the development and management of products or services throughout their lifecycle. They conduct market analysis, define product features and specifications, and collaborate with cross-functional teams to bring products to market and drive product success.
International Marketing Specialist: Graduates can specialize in international marketing roles, focusing on developing and implementing marketing strategies for global markets. They conduct market entry analysis, adapt marketing campaigns for different cultural contexts, and manage international marketing partnerships and alliances.
Marketing Consultant: Graduates may work as marketing consultants, providing strategic advice and guidance to businesses on marketing strategy, branding, and customer engagement. They conduct marketing audits, identify opportunities for improvement, and develop customized marketing plans to help clients achieve their marketing goals.
Advertising Account Executive: Graduates can pursue careers as advertising account executives, working for advertising agencies or media companies to manage client accounts and campaigns. They collaborate with creative teams, develop advertising strategies, and oversee the execution of advertising campaigns to achieve client objectives.
Market Development Manager: Graduates may work as market development managers, responsible for identifying and expanding into new market segments or geographic regions. They conduct market analysis, develop market entry strategies, and establish relationships with distributors, partners, and customers to drive market expansion.
Marketing Communications Manager: Graduates can work as marketing communications managers, overseeing the development and implementation of integrated marketing communications strategies. They manage advertising, public relations, and promotional activities to communicate brand messages and engage target audiences effectively.
