Bachelor of Science in Business Administration
The American Institute of Applied Sciences (AIAS) in Switzerland is a distinguished ins...
Bachelor of Science in Business Administration - Marketing (Dual degree with Tiffin University)
La Tour-de-Peilz Switzerland
INTAKE: Jan, April & Sept
Program Overview
The American Institute of Applied Sciences (AIAS) in Switzerland offers a comprehensive Bachelor of Science in Business Administration program with a specialization in Marketing. This program, offered in partnership with Tiffin University, is designed to provide students with a solid foundation in business principles while focusing on the specialized skills and knowledge needed for a career in marketing. Located in Switzerland, AIAS offers an ideal environment for students to study marketing in an international context.
Curriculum: The curriculum of the Bachelor of Science in Business Administration - Marketing program at AIAS is carefully designed to provide students with a well-rounded education in business administration with a focus on marketing. Courses cover a range of topics including marketing strategy, consumer behavior, market research, branding, digital marketing, and advertising. Students also have the opportunity to gain practical experience through internships, marketing projects, and case studies, allowing them to apply their knowledge in real-world settings.
Research Focus: AIAS emphasizes the importance of research in the field of marketing. Faculty members are actively engaged in research projects that explore various aspects of marketing, such as consumer trends, market segmentation, product innovation, and marketing effectiveness. Students have the opportunity to participate in research initiatives, gaining valuable insights into emerging trends and best practices in the field of marketing.
Industry Engagement: The Bachelor of Science in Business Administration - Marketing program at AIAS fosters strong connections with the marketing industry through partnerships with leading marketing agencies, brands, and organizations. Students benefit from guest lectures, industry visits, and internships, gaining firsthand experience and building professional networks within the marketing community. These industry engagements provide students with valuable insights and practical skills that enhance their competitiveness in the job market.
Global Perspective: With its international perspective, AIAS offers students a global understanding of marketing. The dual degree program exposes students to diverse marketing cultures, trends, and practices from around the world. Through international exchange programs and study abroad opportunities, students have the chance to gain cross-cultural experiences and expand their global network, preparing them for careers in the increasingly interconnected world of marketing.
Location
La Tour-de-Peilz Switzerland
Score
IELTS 6
Tuition Fee
CHf 28000
Undergraduate Entry Requirements
Application Fee: CHF 250
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 50% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
AIAS recognizes the importance of making quality education accessible to students from diverse backgrounds and is committed to providing scholarship opportunities for international students. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
Merit-Based Scholarships: AIAS offers merit-based scholarships to international students who demonstrate exceptional academic achievements. These scholarships may cover partial or full tuition fees and are awarded based on academic performance, standardized test scores, and other criteria.
Need-Based Scholarships: In addition to merit-based scholarships, AIAS provides need-based financial aid to international students who demonstrate financial need. These scholarships aim to support students who require assistance to afford the cost of tuition and living expenses. Eligibility for need-based scholarships is determined through a thorough evaluation of the student's financial circumstances.
Diversity Scholarships: AIAS values diversity and seeks to foster an inclusive learning environment. To promote diversity and inclusion, the institute offers scholarships to international students from underrepresented backgrounds, including ethnic minorities, LGBTQ+ individuals, and students with disabilities. These scholarships aim to enhance diversity within the student body and celebrate the unique perspectives and contributions of all students.
Leadership Scholarships: AIAS recognizes the importance of leadership skills in shaping future leaders and change-makers. The institute offers leadership scholarships to international students who have demonstrated exceptional leadership qualities and a commitment to making a positive impact in their communities. These scholarships may be awarded based on leadership experience, community service, and extracurricular involvement.
Research Scholarships: AIAS encourages research and innovation among its international student community. The institute offers research scholarships to students pursuing advanced studies or engaging in research projects in applied sciences fields. These scholarships provide financial support for research-related expenses, including laboratory equipment, materials, and travel costs.
Country-Specific Scholarships: AIAS may offer scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from diverse geographic backgrounds and promote international exchange and collaboration. Eligibility criteria and application processes for country-specific scholarships may vary.
Graduates of the Bachelor of Science in Business Administration - Marketing program, offered in collaboration with Tiffin University at the American Institute of Applied Sciences (AIAS) in Switzerland, have a wide range of exciting career opportunities in the dynamic field of marketing. With a solid foundation in business administration and specialized knowledge in marketing strategies, AIAS alumni are well-equipped to pursue diverse roles in marketing agencies, corporations, and entrepreneurial ventures.
Marketing Manager: Graduates may pursue careers as marketing managers, overseeing marketing campaigns, strategies, and initiatives for companies and organizations. They are responsible for developing marketing plans, managing budgets, analyzing market trends, and overseeing the execution of marketing activities to achieve business objectives.
Digital Marketing Specialist: With the rise of digital channels, graduates can specialize in digital marketing, focusing on areas such as social media marketing, search engine optimization (SEO), content marketing, and email marketing. They are responsible for leveraging digital platforms to reach target audiences, engage customers, and drive sales.
Brand Manager: Graduates may work as brand managers, responsible for developing and maintaining the brand identity and image of products or services. They oversee brand strategies, positioning, messaging, and promotional activities to ensure consistent brand representation and differentiation in the market.
Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor strategies. They use research findings to inform marketing decisions, identify opportunities for growth, and assess the effectiveness of marketing campaigns.
Advertising Executive: Graduates may work in advertising agencies, creating and managing advertising campaigns for clients across various media channels such as television, print, radio, and digital platforms. They collaborate with creative teams, media planners, and clients to develop compelling advertising messages and strategies.
Product Manager: With their understanding of consumer behavior and market dynamics, graduates can work as product managers, overseeing the development, launch, and management of products or services. They are responsible for product planning, pricing, positioning, and promotion strategies to maximize product success in the market.
Public Relations Specialist: Graduates may pursue careers in public relations (PR), managing the public image and reputation of companies, brands, or individuals. They are responsible for developing PR strategies, managing media relations, crafting press releases, and handling crisis communications to maintain positive public perception.
Marketing Consultant: Graduates with entrepreneurial aspirations may choose to work as marketing consultants, offering their expertise to businesses seeking strategic marketing advice and solutions. They may provide services such as market analysis, marketing strategy development, brand positioning, and marketing campaign management on a freelance or consulting basis.
E-commerce Manager: With the growth of online shopping, graduates can pursue careers as e-commerce managers, overseeing the online sales and marketing efforts of companies. They are responsible for managing e-commerce platforms, optimizing product listings, driving website traffic, and enhancing the online shopping experience for customers.
