Bachelor of Science in Business Administration - Sport Management - Sports Marketing (Dual degree with Tiffin University)

La Tour-de-Peilz Switzerland

 

INTAKE: Jan, April & Sept

Program Overview

The American Institute of Applied Sciences (AIAS) in Switzerland offers a unique Bachelor of Science in Business Administration program with a specialization in Sport Management and Sports Marketing. This program, offered in partnership with Tiffin University, provides students with a comprehensive education that combines business principles with specialized knowledge in the sports industry. Located in Switzerland, a hub for sports management and innovation, AIAS is ideally positioned to offer this dual degree program.

Curriculum: The curriculum of the Bachelor of Science in Business Administration - Sport Management - Sports Marketing program is designed to equip students with a solid foundation in business administration while also providing specialized training in the field of sports management and sports marketing. Courses cover a range of topics including business fundamentals, sports finance, sports marketing strategies, event management, sports law, and athlete representation. Students also engage in practical experiences such as internships, case studies, and projects, allowing them to apply their knowledge in real-world settings.

Research Focus: AIAS emphasizes the importance of research in the field of sports management and sports marketing. Faculty members conduct research projects that contribute to the advancement of knowledge in areas such as sports sponsorship, fan engagement, sports analytics, and sports event management. Students have the opportunity to participate in research initiatives, gaining valuable insights into emerging trends and best practices in the sports industry.

Industry Engagement: The Bachelor of Science in Business Administration - Sport Management - Sports Marketing program at AIAS fosters strong connections with the sports industry through partnerships with leading sports organizations, teams, and agencies. Students benefit from guest lectures, industry visits, and internships, gaining firsthand experience and building professional networks within the sports community. These industry engagements provide students with valuable insights and practical skills that enhance their competitiveness in the job market.

Global Perspective: With its international perspective, AIAS offers students a global understanding of the sports industry. The dual degree program exposes students to diverse sports cultures, trends, and business practices from around the world. Through international exchange programs and study abroad opportunities, students have the chance to gain cross-cultural experiences and expand their global network, preparing them for careers in the increasingly interconnected world of sports management and sports marketing.

Pollster Education

Location

La Tour-de-Peilz Switzerland

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

CHf 28000

Undergraduate Entry Requirements

Application Fee: CHF 250

Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 50% or above in their high school or equivalent qualifications.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

AIAS recognizes the importance of making quality education accessible to students from diverse backgrounds and is committed to providing scholarship opportunities for international students. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community. 

Merit-Based Scholarships: AIAS offers merit-based scholarships to international students who demonstrate exceptional academic achievements. These scholarships may cover partial or full tuition fees and are awarded based on academic performance, standardized test scores, and other criteria.

Need-Based Scholarships: In addition to merit-based scholarships, AIAS provides need-based financial aid to international students who demonstrate financial need. These scholarships aim to support students who require assistance to afford the cost of tuition and living expenses. Eligibility for need-based scholarships is determined through a thorough evaluation of the student's financial circumstances.

Diversity Scholarships: AIAS values diversity and seeks to foster an inclusive learning environment. To promote diversity and inclusion, the institute offers scholarships to international students from underrepresented backgrounds, including ethnic minorities, LGBTQ+ individuals, and students with disabilities. These scholarships aim to enhance diversity within the student body and celebrate the unique perspectives and contributions of all students.

Leadership Scholarships: AIAS recognizes the importance of leadership skills in shaping future leaders and change-makers. The institute offers leadership scholarships to international students who have demonstrated exceptional leadership qualities and a commitment to making a positive impact in their communities. These scholarships may be awarded based on leadership experience, community service, and extracurricular involvement.

Research Scholarships: AIAS encourages research and innovation among its international student community. The institute offers research scholarships to students pursuing advanced studies or engaging in research projects in applied sciences fields. These scholarships provide financial support for research-related expenses, including laboratory equipment, materials, and travel costs.

Country-Specific Scholarships: AIAS may offer scholarships specifically tailored to students from certain countries or regions. These scholarships aim to attract talented students from diverse geographic backgrounds and promote international exchange and collaboration. Eligibility criteria and application processes for country-specific scholarships may vary.

Graduates of the Bachelor of Science in Business Administration - Sport Management - Sports Marketing program, offered in partnership with Tiffin University at the American Institute of Applied Sciences (AIAS) in Switzerland, have a wide range of exciting career opportunities in the dynamic and fast-growing sports industry. With a blend of business acumen and specialized knowledge in sports management and sports marketing, AIAS alumni are well-prepared to pursue rewarding careers in various sectors of the sports business.

Sports Marketing Specialist: Graduates may find employment as sports marketing specialists, working for sports teams, leagues, agencies, or brands to develop and execute marketing strategies aimed at promoting products, events, or sponsorships within the sports industry. They may be involved in brand partnerships, digital marketing campaigns, fan engagement initiatives, and sponsorship activation.

Sports Event Manager: Event management is a vital aspect of the sports industry, and graduates can pursue careers as sports event managers, overseeing the planning, organization, and execution of sporting events such as tournaments, championships, and corporate hospitality events. They may work for sports organizations, event management companies, or sports venues.

Athlete Manager/Agent: With a strong understanding of sports contracts, negotiations, and athlete representation, graduates can pursue careers as athlete managers or agents, representing athletes in contract negotiations, endorsement deals, and career management. They may work independently or for sports agencies, helping athletes navigate their professional careers and maximize their earning potential.

Sports Business Consultant: AIAS alumni may choose to work as sports business consultants, offering their expertise to sports organizations, brands, or agencies seeking strategic advice and solutions. They may advise clients on market trends, sponsorship opportunities, revenue optimization strategies, or fan engagement initiatives, helping them achieve their business objectives in the competitive sports industry.

Sports Analytics Specialist: In an increasingly data-driven industry, graduates can pursue careers as sports analytics specialists, analyzing data to provide insights and recommendations for sports teams, leagues, or organizations. They may work in areas such as player performance analysis, fan behavior analytics, or business intelligence, helping stakeholders make informed decisions to drive success.

Sports Venue Manager: Graduates may work as sports venue managers, overseeing the operations of stadiums, arenas, or sports facilities. They are responsible for ensuring the smooth functioning of facilities, managing staff, coordinating events, and providing a positive experience for spectators and stakeholders.

Sports Media and Communication Specialist: With a focus on sports marketing and communication, graduates can pursue careers in sports media and communication, working for sports broadcasters, digital media platforms, or sports marketing agencies. They may create content, manage social media channels, or develop marketing campaigns to engage fans and promote sports events.

Sports Entrepreneur: AIAS alumni with an entrepreneurial spirit may choose to launch their own sports-related ventures, such as sports marketing agencies, event management companies, sports technology startups, or e-commerce platforms selling sports merchandise. They can leverage their business education and specialized knowledge to create innovative solutions and capitalize on opportunities in the sports industry.


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