Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Honours Bachelor of Business Administration (Marketing Management)
Hazel McCallion Campus (Mississauga)
INTAKE: Jan, May & Sept
Program Overview
The Honours Bachelor of Business Administration (Marketing Management) program at Sheridan College offers students a comprehensive education in marketing strategy, consumer behavior, branding, and digital marketing. Spanning over four years, the program combines theoretical learning with practical applications to prepare students for successful careers in marketing and related fields. Students develop a deep understanding of marketing principles, market research methodologies, and strategic planning techniques. Through coursework, case studies, and hands-on projects, students gain practical skills in market analysis, product development, advertising, and promotion. With a focus on innovation, creativity, and ethical leadership, graduates emerge as strategic and analytical marketing professionals ready to drive business growth and engage consumers in today's dynamic marketplace.
Curriculum:
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Strategic Marketing Curriculum: The program offers a strategic marketing curriculum covering key topics such as marketing research, consumer behavior, brand management, and digital marketing. Students learn to develop comprehensive marketing strategies that align with organizational goals and objectives.
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Hands-on Learning Opportunities: Practical learning is central to the program, with students engaging in case studies, simulations, and real-world projects that replicate marketing challenges and opportunities. They develop practical skills in market analysis, campaign planning, and marketing communications, gaining valuable hands-on experience.
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Digital Marketing Emphasis: With the growing importance of digital marketing in today's business environment, the program places a strong emphasis on digital marketing strategies and tactics. Students learn to leverage digital channels such as social media, content marketing, and search engine optimization (SEO) to reach and engage target audiences effectively.
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Industry Partnerships: Sheridan College has strong partnerships with industry leaders, marketing agencies, and professional organizations, providing students with networking opportunities, internships, and co-op placements. Students gain exposure to the latest trends and technologies in marketing and build connections with potential employers.
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Ethical Marketing Practices: The program emphasizes ethical marketing practices and responsible business conduct. Students learn about ethical dilemmas in marketing, corporate social responsibility, and consumer rights, developing the skills and judgment necessary to make ethical decisions in marketing practice.
Location
Hazel McCallion Campus (Mississauga)
Score
IELTS: 6.5
Tuition Fee
CAD 16332
Application Fees: CAD $ 100
Academic Requirements: International students applying for undergraduate programs at Sheridan College should have a minimum academic achievement of 65% or above in their previous educational qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 88 on the internet-based test (iBT).
- PTE Academic: A minimum score of 60.
- DET Score: A minimum DET score of 115.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduating with an Honours Bachelor of Business Administration (Marketing Management) degree from Sheridan College opens up a multitude of exciting career opportunities in the dynamic and ever-evolving field of marketing. Equipped with a comprehensive understanding of marketing principles, strategic planning, and digital marketing techniques, graduates are well-prepared to pursue diverse roles in marketing, advertising, brand management, and market research.
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Brand Manager: Graduates may work as brand managers, responsible for developing and executing brand strategies to enhance brand equity and market presence. They oversee brand positioning, product development, and marketing campaigns to drive brand awareness, loyalty, and sales.
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Marketing Manager: Graduates can pursue careers as marketing managers, leading marketing teams and overseeing the development and implementation of marketing plans and initiatives. They analyze market trends, identify target audiences, and develop strategies to promote products or services effectively.
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Digital Marketing Specialist: With the increasing importance of digital marketing, graduates may specialize in digital marketing roles, focusing on online advertising, social media marketing, content marketing, and search engine optimization (SEO). They create and optimize digital campaigns to reach and engage target audiences across digital channels.
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Market Research Analyst: Graduates may work as market research analysts, conducting research to gather insights into consumer behavior, market trends, and competitive landscapes. They design surveys, analyze data, and interpret findings to inform marketing strategies and decision-making by businesses.
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Advertising Account Executive: Graduates can pursue careers as advertising account executives, working for advertising agencies to manage client accounts and coordinate advertising campaigns. They liaise between clients and creative teams, develop campaign proposals, and ensure the successful execution of advertising initiatives.
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Public Relations Specialist: Graduates may work in public relations roles, managing communication between organizations and the public, media, or other stakeholders. They develop communication strategies, write press releases, and manage media relations to enhance the public image and reputation of organizations.
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Market Development Manager: Graduates may work as market development managers, identifying and pursuing new market opportunities for products or services. They conduct market analysis, assess market potential, and develop strategies to expand market reach and drive business growth.
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Social Media Manager: With the increasing importance of social media in marketing, graduates may specialize in social media management roles, overseeing social media accounts, content creation, and community engagement. They develop social media strategies, monitor performance metrics, and engage with audiences to build brand presence and loyalty.
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Product Manager: Graduates may work as product managers, responsible for managing the lifecycle of products from development to launch and beyond. They conduct market research, define product features and specifications, and collaborate with cross-functional teams to ensure successful product launches and ongoing success in the market.
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Entrepreneur: Graduates with entrepreneurial aspirations may start their own marketing agencies, consulting firms, or e-commerce businesses. They leverage their marketing expertise and creativity to develop innovative solutions, serve clients, and build successful ventures in the competitive marketing industry.
