BSc Acoustics and Music Technology
The University of Edinburgh, a prestigious institution in the United Kingdom, offers a ...
MSc Marketing
Central Campus
INTAKE: September
Program Overview
The MSc in Marketing at the University of Edinburgh offers a highly regarded qualification for those looking to advance their careers in marketing and business. This program is designed for both recent graduates and professionals who want to deepen their marketing expertise. The program focuses on delivering a balanced combination of foundational marketing knowledge and hands-on experience, enabling students to gain a strategic understanding of marketing within a global context. With a comprehensive approach, students explore the latest digital marketing tools, customer engagement strategies, branding, and marketing analytics. The program prepares graduates to take on leadership roles in marketing departments, consultancy firms, or entrepreneurial ventures, with a strong emphasis on critical thinking, strategic decision-making, and real-world application.
Curriculum: The MSc in Marketing at the University of Edinburgh is structured to provide students with both theoretical foundations and practical marketing skills. Core modules in the program include "Marketing Strategy," "Consumer Behavior," "Brand Management," and "Digital Marketing." These modules are designed to provide a holistic understanding of marketing and its various components, such as the creation of marketing campaigns, brand positioning, and the analysis of consumer behavior. Students also gain hands-on experience with advanced marketing analytics and learn how to utilize data to inform strategic decision-making. The program’s curriculum offers flexibility through elective courses in areas like international marketing, digital media, and social marketing, allowing students to tailor their studies to their specific career interests. The program culminates in a dissertation or consultancy project, providing students with the opportunity to apply their learning to real-world marketing challenges and gain practical experience working with businesses.
Research Focus: The University of Edinburgh is renowned for its strong research culture, particularly in business and marketing. The MSc in Marketing is influenced by the latest academic research in areas such as consumer behavior, marketing strategy, and digital marketing. Faculty members are internationally recognized for their research contributions and actively engage in projects that explore the evolving trends and challenges in the marketing field. Students in the program benefit from exposure to cutting-edge marketing research, which informs the curriculum and enables them to apply the latest theories and practices to real-world situations. Additionally, students may have the opportunity to collaborate with faculty on research projects, further enhancing their learning experience and preparing them for roles in research, consultancy, or higher-level marketing positions.
Industry Engagement: The MSc in Marketing at the University of Edinburgh offers significant opportunities for industry engagement, ensuring that students are well-prepared for careers in the marketing profession. Through collaborations with leading companies, the program provides students with exposure to industry experts, guest speakers, and networking events. Industry partners play an integral role in the program, providing students with practical insights into marketing trends and challenges. The program also incorporates real-world case studies, group projects, and internships, allowing students to apply their marketing knowledge in practical settings. These industry connections enhance the students' employability by helping them build valuable networks and gain practical experience in their chosen field.
Global Perspective: The University of Edinburgh’s MSc in Marketing program is designed to offer a global perspective on marketing, equipping students with the knowledge and skills to navigate the complexities of international markets. The program attracts students from around the world, creating a diverse learning environment that encourages cross-cultural understanding and collaboration. With the increasing globalization of markets and the rise of digital marketing, the program ensures that students are prepared to tackle the challenges and opportunities that come with managing global brands, marketing strategies, and consumer engagement. The university’s global network of alumni, faculty, and industry connections further enhances the program’s international outlook, offering students access to career opportunities and marketing practices across different regions and industries.
Location
Central Campus
Score
IELTS: 7
Tuition Fee
£ 29900
Postgraduate entry requirements:
Application fee : £60
-
Academic Qualifications: Prospective postgraduate applicants to the University of Edinburgh are typically required to have achieved a minimum academic qualification of approximately 60%, based on their previous academic achievements and qualifications.
-
English Language Proficiency:
-
IELTS (International English Language Testing System): Minimum overall score of 7.0, with at least 6.0 in each component (Listening, Reading, Speaking, Writing).
-
TOEFL (Test of English as a Foreign Language): Minimum score of 100 on the internet-based test (iBT), with at least 20 in each component (Reading, Listening, Speaking, Writing).
-
PTE (Pearson Test of English): Minimum overall score of 70, with at least 59 in each component (Listening, Reading, Speaking, Writing).
-
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Edinburgh offers a range of scholarships and funding opportunities specifically designed to support international students pursuing undergraduate, postgraduate, and research programs. These scholarships aim to promote diversity, academic excellence, and global engagement.
Global Scholarships: The University of Edinburgh offers Global Scholarships to outstanding international undergraduate students. These scholarships provide financial assistance towards tuition fees and living expenses, enabling talented students from around the world to access quality education at Edinburgh.
Edinburgh Global Research Scholarships: International postgraduate students pursuing research-based programs (Ph.D., MSc by Research) can apply for Edinburgh Global Research Scholarships. These scholarships provide full or partial funding for tuition fees and living expenses during the research program.
School-specific Scholarships: Some academic schools and departments within the university offer scholarships targeting international students in specific disciplines or programs. These scholarships may be merit-based or need-based and vary in terms of eligibility criteria and funding amounts.
Commonwealth Scholarships: The University of Edinburgh participates in various Commonwealth scholarship schemes, providing opportunities for students from Commonwealth countries to study in the UK. These scholarships are funded by the UK government and other organizations.
External Funding Sources: International students are encouraged to explore external funding sources, such as government scholarships, private organizations, and international foundations, to support their studies at the University of Edinburgh.
It is important to note that scholarship availability, criteria, and application deadlines may change from year to year.
Graduates of the MSc Marketing program at The University of Edinburgh are well-equipped to pursue diverse and rewarding career opportunities in the dynamic field of marketing. With a solid foundation in marketing principles, strategic thinking, and practical skills, graduates are prepared to excel in various roles across industries.
Marketing Manager: Graduates may pursue careers as marketing managers, overseeing marketing strategies and campaigns for companies and organizations. They develop marketing plans, identify target markets, and manage marketing budgets to achieve business objectives. Their strategic thinking, market research skills, and understanding of consumer behavior enable them to create effective marketing strategies that drive brand awareness, customer engagement, and sales growth.
Brand Manager: Brand managers are responsible for developing and maintaining brand identity and positioning in the market. Graduates can work as brand managers for consumer goods companies, service providers, or multinational corporations. They develop brand strategies, manage brand portfolios, and execute marketing initiatives to enhance brand equity and customer loyalty. Their expertise in branding, market analysis, and consumer insights enables them to create compelling brand experiences that resonate with target audiences.
Digital Marketing Specialist: In today's digital age, digital marketing specialists are in high demand to manage online marketing channels and campaigns. Graduates can work as digital marketing specialists for e-commerce companies, digital agencies, or marketing departments. They plan and execute digital marketing strategies, optimize websites for search engines, manage social media channels, and analyze digital marketing performance metrics. Their proficiency in digital marketing tools and platforms equips them to drive online engagement, generate leads, and increase conversions.
Market Research Analyst: Market research analysts gather and analyze data to assess market trends, customer preferences, and competitive landscapes. Graduates can work as market research analysts for market research firms, consulting companies, or corporate research departments. They design and conduct market research studies, analyze data using statistical techniques, and prepare reports with actionable insights for decision-making. Their expertise in market research methods, data analysis, and consumer behavior enables them to provide valuable insights to businesses seeking to understand market dynamics and consumer needs.
Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and coordinating advertising campaigns. Graduates can pursue careers as advertising account executives, liaising between clients and agency teams to develop and implement advertising strategies. They collaborate with creative teams, media planners, and clients to create advertising campaigns that effectively communicate brand messages and achieve campaign objectives. Their strong communication skills, creativity, and project management abilities make them valuable assets in the advertising industry.
Sales and Business Development Manager: Graduates may pursue careers in sales and business development, driving revenue growth and market expansion for companies. They can work as sales managers, business development managers, or account managers for manufacturers, wholesalers, or service providers. They develop sales strategies, identify new business opportunities, and nurture client relationships to achieve sales targets and drive business growth. Their strategic thinking, negotiation skills, and understanding of market dynamics enable them to identify and capitalize on sales opportunities in competitive markets.
