Post Baccalaureate Diploma in Economics
Thompson Rivers University (TRU) offers a Post Baccalaureate Diploma in Economics (PBDE...
BBA in Marketing
Kamloops
INTAKE: Jan & Sept
Program Overview
Thompson Rivers University (TRU) offers a dynamic Bachelor of Business Administration (BBA) program with a specialization in Marketing, designed to equip students with the knowledge and skills necessary for successful careers in the field of marketing. The program provides a comprehensive understanding of marketing principles, strategies, and practices, preparing students to thrive in today's competitive business environment. Through a combination of theoretical coursework, hands-on projects, and experiential learning opportunities, students develop the critical thinking, analytical, and creative skills needed to excel in various marketing roles.
Curriculum: The BBA in Marketing curriculum at TRU covers a wide range of topics essential for aspiring marketers. Courses may include marketing fundamentals, consumer behavior, market research and analysis, advertising and promotion, digital marketing, branding, and strategic marketing management. Students learn how to develop marketing plans, execute integrated marketing campaigns, utilize marketing analytics, and leverage emerging technologies to reach target audiences effectively. The curriculum is continuously updated to reflect changes in consumer trends, technology advancements, and industry best practices.
Research Focus: TRU's BBA in Marketing program emphasizes the importance of research and data analysis in marketing decision-making. Students learn how to conduct market research, collect and analyze data, and interpret findings to inform marketing strategies and tactics. The program may offer opportunities for students to engage in applied research projects, exploring topics such as consumer preferences, market segmentation, and competitive analysis. Faculty members may conduct research in areas such as marketing innovation, consumer psychology, and marketing ethics, contributing to the advancement of knowledge in the field.
Industry Engagement: TRU's BBA in Marketing program fosters strong connections with industry partners, marketing professionals, and business organizations to provide students with valuable industry engagement opportunities. Students may participate in internships, co-op placements, and industry projects, gaining practical experience and networking with potential employers. The program may invite guest speakers from the marketing industry to share insights, trends, and case studies with students. Additionally, students may have the opportunity to participate in marketing competitions, conferences, and networking events to further enhance their industry connections.
Global Perspective: The BBA in Marketing program at TRU encourages students to develop a global perspective on marketing issues and trends. Students learn about international marketing strategies, cross-cultural marketing practices, and the impact of globalization on consumer behavior and market dynamics. They may have the opportunity to study abroad, participate in international marketing projects, or engage with multicultural audiences through marketing campaigns. The program also explores the role of sustainability, ethics, and corporate social responsibility in global marketing efforts, preparing students to address complex global challenges.
Location
Kamloops
Score
IELTS 6.5
Tuition Fee
CAD 20542
Application Fees: CAD $ 100
Academic Requirements: International students applying for undergraduate programs at Toronto Metropolitan University should have a minimum academic achievement of 60% or above in their previous educational qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no band score less than 6.
- TOEFL: A minimum score of 88 on the internet-based test (iBT).
- PTE Academic: A minimum score of 58.
Thompson Rivers University (TRU) is a public research university located in Kamloops, British Columbia, Canada. It is a popular destination for international students seeking higher education in Canada. However, studying at TRU can be expensive, and many students may find it difficult to afford the cost of tuition and living expenses.
International Student Award of Excellence: The International Student Award of Excellence is a scholarship awarded to international undergraduate students who have demonstrated academic excellence. The scholarship is valued at CAD $12,000 and is renewable for up to three years. To be eligible for this scholarship, students must have a minimum GPA of 3.5 and must be registered in a full-time undergraduate program at TRU.
TRU International Baccalaureate Scholarship: The TRU International Baccalaureate Scholarship is a scholarship awarded to international students who have completed an International Baccalaureate (IB) program with a minimum score of 30. The scholarship is valued at CAD $5,000 and is renewable for up to four years. To be eligible for this scholarship, students must be registered in a full-time undergraduate program at TRU.
TRU World Global Citizen Scholarship: The TRU World Global Citizen Scholarship is a scholarship awarded to international students who have demonstrated leadership skills and a community service. The scholarship is valued at CAD $2,000 and is renewable for up to four years. To be eligible for this scholarship, students must be registered in a full-time undergraduate program at TRU.
TRU World Diversity Scholarship: The TRU World Diversity Scholarship is a scholarship awarded to international students who have demonstrated a commitment to promoting diversity and inclusivity. The scholarship is valued at CAD $2,000 and is renewable for up to four years. To be eligible for this scholarship, students must be registered in a full-time undergraduate program at TRU.
Graduates of Thompson Rivers University's Bachelor of Business Administration (BBA) program with a specialization in Marketing are equipped with a diverse skill set that prepares them for various career opportunities in the dynamic field of marketing.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing initiatives, strategies, and campaigns for organizations. They analyze market trends, identify target audiences, develop marketing plans, and manage marketing budgets to achieve business objectives.
Digital Marketing Specialist: With expertise in digital marketing strategies and techniques, graduates can work as digital marketing specialists, focusing on online marketing channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
Brand Manager: Graduates may pursue careers as brand managers, responsible for building, maintaining, and promoting the brand identity of products or services. They develop brand strategies, create brand messaging, oversee brand campaigns, and monitor brand performance in the market.
Advertising Account Executive: Graduates can work as advertising account executives, liaising between clients and advertising agencies to develop and execute advertising campaigns. They collaborate with creative teams, manage client relationships, and ensure that advertising campaigns meet client objectives and deadlines.
Market Research Analyst: Graduates with strong analytical skills can work as market research analysts, gathering and analyzing data to provide insights into market trends, consumer behavior, and competitive landscapes. They conduct surveys, analyze data using statistical techniques, and prepare reports to inform marketing strategies and decision-making.
Sales Manager: Graduates may pursue roles as sales managers, leading sales teams and developing sales strategies to drive revenue growth. They set sales targets, train and motivate sales representatives, and collaborate with marketing teams to align sales efforts with overall business goals.
Product Manager: Graduates can work as product managers, responsible for the development, launch, and management of products or services. They conduct market research, identify customer needs, and work cross-functionally with teams such as product development, marketing, and sales to bring products to market successfully.
Public Relations Specialist: Graduates may pursue careers as public relations specialists, managing the public image and reputation of organizations. They develop communication strategies, create press releases, coordinate media interviews, and handle crisis communications to maintain positive relationships with the media and the public.
Marketing Consultant: Graduates with entrepreneurial aspirations can work as marketing consultants, providing strategic advice and expertise to businesses and organizations on various marketing initiatives. They may specialize in areas such as branding, digital marketing, market research, or marketing strategy development.
Social Media Manager: With expertise in social media marketing, graduates can work as social media managers, responsible for managing and growing organizations' presence on social media platforms. They create content, engage with followers, monitor social media trends, and analyze performance metrics to optimize social media campaigns.
