BSc (Hons) Accounting & Finance
The BSc (Hons) Accounting & Finance course at Kingston University is designed to pr...
MSc Marketing Communications and Advertising with professional placement
Kingston Business School
INTAKE: September
Program Overview
Kingston University, located in the UK, offers an MSc program in Marketing Communications and Advertising (with professional placement). This program is designed to provide students with a comprehensive understanding of marketing strategies, advertising techniques, and the communication channels used in the industry, while also offering valuable work experience through a professional placement.
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Marketing Principles: The MSc Marketing Communications and Advertising program at Kingston University covers the fundamental principles of marketing. Students gain knowledge in areas such as consumer behavior, market research, branding, and marketing strategy development. They learn how to create effective marketing campaigns and understand the role of advertising in the overall marketing mix.
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Advertising and Promotional Strategies: The program focuses on the various advertising and promotional strategies employed in the industry. Students learn about traditional advertising channels such as print, television, and radio, as well as digital advertising platforms such as social media, search engine marketing, and content marketing. They explore how to develop creative and impactful advertising campaigns that effectively communicate with target audiences.
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Integrated Marketing Communications: The program emphasizes the importance of integrated marketing communications in today's competitive business environment. Students learn how to develop cohesive and consistent messaging across different marketing channels. They gain skills in creating integrated marketing communication plans that align with business objectives and target market preferences.
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Digital Marketing: With the increasing significance of digital platforms, the program equips students with the knowledge and skills required for successful digital marketing campaigns. Students learn about website optimization, search engine marketing, social media advertising, email marketing, and data analytics. They understand how to leverage digital tools and technologies to reach and engage with target audiences effectively.
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Brand Management: The program explores the concept of brand management and its role in marketing communications and advertising. Students learn how to develop and manage strong brands, build brand equity, and create brand communication strategies. They understand the importance of consistent brand messaging and brand positioning in the marketplace.
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Consumer Insights and Research: Students gain an understanding of consumer behavior and how it influences marketing communications and advertising strategies. They learn how to conduct market research, gather consumer insights, and use data to inform marketing decisions. This knowledge enables them to create targeted and impactful campaigns that resonate with consumers.
PROFESSIONAL PLACEMENT: The MSc Marketing Communications and Advertising program at Kingston University includes a professional placement component, which provides students with valuable industry experience. Here are some key points about the professional placement:
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Hands-on Experience: Students have the opportunity to apply their knowledge and skills in a real-world work setting. They gain practical experience in marketing communications and advertising by working on projects and tasks assigned by their placement organization.
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Industry Connections: The professional placement allows students to build a network of industry contacts and establish relationships with professionals in the field. This can be beneficial for future job opportunities and career development.
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Skill Development: The placement helps students develop essential skills such as teamwork, communication, problem-solving, and adaptability. They learn how to navigate professional environments, meet deadlines, and work effectively in a business setting.
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Enhanced Employability: Having a professional placement experience on their resume enhances students' employability. It demonstrates to employers that they have practical skills and can apply their knowledge in real-world situations.
Location
Kingston Business School
Score
IELTS 6.5
Tuition Fee
£ 17500
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88, with at least 21 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Kingston University is dedicated towards supporting talented and deserving students from around the world through a range of scholarships and financial aid programs. These scholarships aim to provide opportunities for academic excellence and promote diversity within the student community.
- International Scholarship: Kingston University offers the International Scholarship for undergraduate and postgraduate students. This scholarship provides a tuition fee reduction of up to £4,000 for the first year of study. The scholarship is merit-based and available to international students with outstanding academic achievements.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to exceptional international students. These scholarships provide a full tuition fee waiver for the duration of the undergraduate or postgraduate degree program. The selection criteria are based on academic excellence, personal achievements, and a strong commitment to making a positive impact on society.
- Postgraduate Scholarships: Kingston University offers a range of scholarships specifically for postgraduate students. These scholarships include the Postgraduate International Scholarship, which provides a tuition fee reduction of £2,000 for international students. Additionally, subject-specific scholarships are available for students pursuing certain disciplines, such as business, engineering, and health.
- External Scholarships and Funding: Kingston University encourages students to explore external scholarships and funding opportunities. The university provides guidance and support in accessing external scholarships from various organizations and governments to supplement the financial assistance available.
Graduates of the MSc Marketing Communications and Advertising program (with professional placement) from Kingston University have excellent career prospects.
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Advertising Agencies: Graduates can work in advertising agencies, contributing to the development and execution of advertising campaigns for various clients. They can work in account management, creative direction, media planning, or digital marketing roles.
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Marketing Departments: Graduates can join marketing teams in companies across industries, assisting in the development and implementation of marketing communication strategies. They can work in brand management, digital marketing, marketing research, or public relations roles.
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Media Organizations: Graduates can pursue careers in media organizations such as television networks, radio stations, or digital media companies. They can work in advertising sales, media planning, content creation, or social media management roles.
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Market Research Companies: Graduates can work in market research companies, helping businesses gather consumer insights and conduct market research studies. They can work in research analysis, survey design, data interpretation, or market intelligence roles.
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Digital Marketing Agencies: With their knowledge of digital marketing strategies, graduates can work in digital marketing agencies, specializing in areas such as social media marketing, search engine optimization, content marketing, or digital advertising.
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Public Relations: Graduates can pursue careers in public relations agencies or in-house PR departments, managing the communication efforts of organizations. They can work in media relations, crisis communications, event management, or corporate communications roles.
