BA (Hons) Sociology and Marketing

Hope Park

 

INTAKE: September

Program Overview

Liverpool Hope University's BA (Hons) Sociology and Marketing program offers students a unique blend of sociological perspectives and marketing principles. This interdisciplinary undergraduate degree combines the study of sociology, focusing on understanding society and social phenomena, with the study of marketing, examining consumer behavior, market trends, and marketing strategies. The program equips students with critical thinking skills, analytical abilities, and marketing expertise to analyze social trends, understand consumer behavior, and develop effective marketing strategies.

Curriculum: The BA (Hons) Sociology and Marketing curriculum at Liverpool Hope University is designed to provide students with a comprehensive understanding of sociological concepts and marketing principles. Students study core modules in sociology, covering topics such as social theory, social inequality, globalization, and research methods. They also engage in marketing studies, learning about consumer behavior, market research, branding, advertising, and digital marketing strategies. The curriculum emphasizes interdisciplinary learning, encouraging students to critically analyze the intersection of sociology and marketing in shaping consumer culture.

Research Focus: Liverpool Hope University emphasizes research-led teaching in its BA (Hons) Sociology and Marketing program. Students learn research methodologies in both sociology and marketing, enabling them to conduct interdisciplinary research projects that explore social and marketing issues. Faculty members are actively engaged in research, providing students with opportunities to contribute to ongoing research initiatives and gain practical research experience.

Industry Engagement: The university collaborates with marketing agencies, corporations, and industry associations to provide students with industry engagement opportunities. Through internships, placements, and collaborative projects, students gain practical experience applying sociological concepts and marketing principles in real-world marketing settings. These experiences enhance students' employability and facilitate connections with professionals in the fields of sociology and marketing.

Global Perspective: Liverpool Hope University promotes a global perspective in its BA (Hons) Sociology and Marketing program, recognizing the global nature of marketing and consumer culture. Students explore marketing trends and practices from a global perspective, considering how social and cultural factors influence consumer behavior across different markets and societies. The program also includes modules on globalization, cross-cultural marketing, and international business, fostering an understanding of global dynamics and diversity in marketing.

Pollster Education

Location

Hope Park

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 12500

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 51.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of Liverpool Hope University's BA (Hons) Sociology and Marketing program possess a unique skill set combining sociological insights with marketing expertise, opening up a wide range of career opportunities in various sectors.

Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data on consumer behavior, market trends, and competitor strategies. They provide insights and recommendations to businesses to help them make informed marketing decisions and develop effective marketing strategies.

Marketing Manager: Graduates may pursue careers as marketing managers, overseeing marketing campaigns, branding initiatives, and promotional activities for organizations. They develop marketing strategies, manage marketing budgets, and coordinate with advertising agencies and creative teams to reach target audiences and achieve marketing objectives.

Digital Marketing Specialist: Graduates with expertise in digital marketing can work as digital marketing specialists, focusing on online marketing channels such as social media, email marketing, search engine optimization (SEO), and content marketing. They develop digital marketing campaigns, analyze digital metrics, and optimize online marketing efforts to enhance brand visibility and engagement.

Social Media Manager: Graduates can work as social media managers, managing social media platforms, creating content, and engaging with followers to build brand awareness and customer loyalty. They develop social media strategies, monitor social media trends, and analyze social media metrics to optimize social media performance.

Brand Manager: Graduates may pursue careers as brand managers, responsible for managing and developing brands to enhance brand equity and market presence. They develop brand strategies, oversee brand positioning and messaging, and collaborate with marketing teams to execute branding initiatives across various marketing channels.

Public Relations Specialist: Graduates can work as public relations specialists, managing public relations campaigns, media relations, and crisis communications for organizations. They cultivate relationships with media outlets, draft press releases, and coordinate publicity efforts to promote positive public perception and manage reputation.

Market Development Representative: Graduates may work as market development representatives, identifying new market opportunities, conducting market research, and developing strategies to expand market reach and customer base. They work closely with sales teams to drive business growth and market penetration in target markets.

Marketing Consultant: Graduates with a strong understanding of sociology and marketing can work as marketing consultants, providing strategic advice and solutions to businesses on marketing and branding issues. They conduct market analysis, develop marketing plans, and offer expertise on consumer behavior and market trends to help businesses achieve their marketing goals.


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