BA (Hons) Media & Communication and Tourism

Hope Park

 

INTAKE: September

Program Overview

The BA (Hons) Media & Communication and Tourism program at Liverpool Hope University offers students an exciting opportunity to explore the intersection of media, communication, and the tourism industry. This interdisciplinary program examines how media influences travel behavior, destination marketing, and tourist experiences, while also considering the role of tourism in shaping media representations and narratives. Students gain insights into the dynamics of media production, travel communication, cultural heritage, and sustainable tourism practices, preparing them for careers in the vibrant and rapidly evolving tourism sector.

Curriculum: The curriculum of the BA (Hons) Media & Communication and Tourism program is designed to provide students with a comprehensive understanding of both disciplines. Students study a range of topics, including media analysis, tourism marketing, destination management, digital communication, and cultural heritage interpretation. The program integrates theoretical study with practical training, allowing students to develop skills in media production, marketing strategy, event management, and cross-cultural communication. Through coursework, field trips, and industry placements, students gain hands-on experience and industry-relevant skills that prepare them for diverse roles in the tourism sector.

Research Focus: Liverpool Hope University emphasizes a strong research focus within its BA (Hons) Media & Communication and Tourism program, encouraging students to explore cutting-edge research topics and methodologies related to media and tourism studies. Students have the opportunity to investigate issues such as destination branding, tourist motivations, media representations of travel destinations, and the impact of digital media on tourism experiences. Through research-focused modules and dissertation projects, students develop analytical skills, research ethics, and a deeper understanding of the complex relationship between media, tourism, and society.

Industry Engagement: The BA (Hons) Media & Communication and Tourism program at Liverpool Hope University offers valuable industry engagement opportunities in the tourism sector. The program includes placements, internships, and collaborative projects with tourism organizations, hospitality companies, travel agencies, or destination marketing boards. Students have the opportunity to gain practical experience, work on real-world projects, and build professional networks in areas such as tourism promotion, event management, digital marketing, or cultural tourism. Additionally, the university offers opportunities for students to engage with industry professionals through guest lectures, workshops, and industry-sponsored projects, allowing students to gain insights into industry practices and career pathways in tourism-related fields.

Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Media & Communication and Tourism program, encouraging students to explore diverse cultural contexts, global tourism trends, and international tourism markets. Students have the opportunity to study topics such as sustainable tourism, cultural heritage preservation, and the impact of globalization on tourist destinations. Additionally, the university offers opportunities for students to participate in international exchanges, study abroad programs, or research projects in collaboration with international partners, allowing students to gain firsthand experience and insights into global perspectives on media, communication, and tourism.

Pollster Education

Location

Hope Park

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 12500

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 51.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of the BA (Hons) Media & Communication and Tourism program at Liverpool Hope University are well-positioned to pursue a wide range of exciting career opportunities in the dynamic and rapidly growing tourism industry. Combining expertise in media communication with a deep understanding of tourism principles, graduates possess a unique skill set that is highly sought after by employers in various sectors of the tourism and hospitality industry.

Destination Marketer or Tourism Promoter: Graduates may pursue careers as destination marketers or tourism promoters, working for tourism boards, destination management organizations, or travel agencies. They develop marketing strategies, create promotional campaigns, and leverage media channels to attract visitors and boost tourism revenues. Graduates use their knowledge of media communication and tourism trends to showcase the unique attractions, cultural heritage, and experiences that a destination has to offer, effectively engaging with target audiences and driving visitor demand.

Digital Content Creator or Travel Blogger: Some graduates may choose to work as digital content creators or travel bloggers, producing engaging and informative content about travel destinations, experiences, and tourism trends. They create multimedia content, such as blogs, vlogs, social media posts, and photography, to inspire and inform travelers, share personal experiences, and provide practical tips and recommendations. Graduates leverage their storytelling skills, media production techniques, and social media savvy to build online communities, grow their audience, and collaborate with tourism brands and destinations.

Tourism Events Coordinator or Experience Designer: Graduates may pursue careers as tourism events coordinators or experience designers, organizing and curating memorable events, festivals, and cultural experiences for visitors. They plan and execute events that showcase the unique culture, heritage, and attractions of a destination, catering to diverse interests and preferences. Graduates use their creativity, attention to detail, and understanding of media communication to design immersive and engaging experiences that leave a lasting impression on tourists and contribute to destination branding and tourism revenue.

Tourism Researcher or Market Analyst: Some graduates may work as tourism researchers or market analysts, conducting research and analysis on tourism trends, consumer behavior, and market dynamics. They collect and analyze data, identify market opportunities, and provide insights and recommendations to tourism stakeholders, such as government agencies, tourism boards, or hospitality companies. Graduates leverage their research skills, statistical analysis, and knowledge of media communication to uncover emerging trends, understand tourist motivations, and inform strategic decision-making in the tourism industry.

Tourism Communication Specialist or Public Relations Officer: Graduates may pursue careers as tourism communication specialists or public relations officers, responsible for managing communication and public relations activities for tourism organizations or hospitality businesses. They develop communication strategies, handle media relations, and create content for press releases, websites, and social media channels. Graduates use their expertise in media communication and tourism principles to enhance the reputation and visibility of tourism brands, respond to crisis situations, and build positive relationships with stakeholders and the media.

Cultural Heritage Interpreter or Tour Guide: Some graduates may choose to work as cultural heritage interpreters or tour guides, sharing their knowledge and passion for history, culture, and heritage with visitors. They lead guided tours, provide informative commentary, and facilitate meaningful interactions with cultural sites, museums, and landmarks. Graduates use their communication skills, storytelling abilities, and cultural sensitivity to enrich the visitor experience, promote cultural understanding, and preserve and promote the heritage assets of a destination.

Sustainability Officer or Eco-tourism Specialist: Graduates may work as sustainability officers or eco-tourism specialists, advocating for sustainable tourism practices and responsible travel initiatives. They develop and implement sustainability policies, engage with tourism stakeholders to promote environmental conservation and community development, and educate tourists about sustainable travel behaviors. Graduates leverage their understanding of media communication and sustainability principles to raise awareness about environmental issues, promote ethical tourism practices, and support initiatives that balance economic growth with environmental protection and social responsibility.

Hospitality Manager or Customer Experience Coordinator: Some graduates may pursue careers in hospitality management or customer experience coordination, working for hotels, resorts, or tourism accommodations. They oversee guest services, manage customer interactions, and ensure that visitors have a positive and memorable experience during their stay. Graduates use their communication skills, interpersonal abilities, and media expertise to create personalized and engaging guest experiences, address customer needs and concerns, and enhance overall satisfaction and loyalty.


Similar Courses
WhatsApp Enquiry Call Enquiry