BA (Hons) Media & Communication and Health & Wellbeing

The BA (Hons) Media & Communication and Health & Wellbeing program at Liverpool Hope University offers students a unique interdisciplinary approach to understanding the complex relationship between media, communication, and health. This innovative undergraduate program combines the study of media theory, communication practices, and health promotion, providing students with a comprehensive understanding of how media influences health behaviors, perceptions, and outcomes. Through theoretical study, practical projects, and experiential learning opportunities, students develop critical thinking skills, communication abilities, and a nuanced understanding of the role of media in shaping health beliefs and practices.

Curriculum: The curriculum of the BA (Hons) Media & Communication and Health & Wellbeing program is designed to provide students with a holistic education in both disciplines. Students study a diverse range of topics, including media analysis, communication theory, health communication, public health, and health promotion. The program integrates theoretical study with practical training, allowing students to explore connections between media representation, health communication strategies, and health behavior change interventions. Through coursework, projects, and fieldwork experiences, students develop practical skills in media production, health communication, and community engagement, while also gaining insights into the social, cultural, and ethical dimensions of media and health.

Research Focus: Liverpool Hope University emphasizes a strong research focus within its BA (Hons) Media & Communication and Health & Wellbeing program, encouraging students to engage critically with academic literature, media texts, health campaigns, and research methodologies. Students have the opportunity to explore diverse topics within both disciplines, conducting independent research projects and contributing to ongoing scholarly debates. Through research-focused modules and dissertation projects, students develop analytical skills, research ethics, and a deeper understanding of the ways in which media influences health beliefs, attitudes, and behaviors.

Industry Engagement: The BA (Hons) Media & Communication and Health & Wellbeing program at Liverpool Hope University is designed to provide students with valuable industry engagement opportunities in fields related to media, healthcare, public health, and health promotion. The program includes industry placements, internships, and collaborative projects with media organizations, healthcare providers, NGOs, and public health agencies. Students have the opportunity to gain practical experience, work on real-world projects, and build professional networks in areas such as health journalism, health communication campaigns, or health promotion initiatives. Additionally, the university offers opportunities for students to engage with industry professionals through guest lectures, workshops, and industry-sponsored projects, allowing students to gain insights into industry practices and career pathways in media and health-related fields.

Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Media & Communication and Health & Wellbeing program, encouraging students to explore diverse cultural contexts, global health issues, and international health communication strategies. Students have the opportunity to study global media systems, cross-cultural health communication, and the impact of globalization on health beliefs and practices. Additionally, the university offers opportunities for students to participate in international exchanges, study abroad programs, or research projects in collaboration with international partners, allowing students to gain firsthand experience and insights into global perspectives on media, communication, and health.

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
• PTE Academic: A minimum overall score of 59 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of the BA (Hons) Media & Communication and Health & Wellbeing program at Liverpool Hope University possess a diverse skill set that prepares them for various career paths in fields related to media, communication, health promotion, and public health. This interdisciplinary program equips students with critical thinking abilities, communication skills, and a deep understanding of how media influences health beliefs and behaviors, making them valuable assets in today's job market.

Health Communication Specialist: Many graduates pursue careers as health communication specialists, working for healthcare organizations, government agencies, or non-profit organizations. They may develop health communication campaigns, design educational materials, or manage social media platforms to promote health behaviors, raise awareness about health issues, and advocate for public health initiatives. Graduates use their communication skills, understanding of media, and knowledge of health behavior theories to create effective health communication strategies that resonate with diverse audiences.

Health Journalist or Content Creator: Some graduates may choose to work as health journalists or content creators, producing health-related content for media outlets, websites, or digital platforms. They may write articles, create videos, or host podcasts that inform the public about health topics, debunk myths, and provide evidence-based information. Graduates use their writing skills, research abilities, and understanding of health communication principles to communicate complex health information in a clear and engaging manner, contributing to public health literacy and empowerment.

Public Health Educator: Graduates may pursue careers as public health educators, working in schools, community organizations, or public health agencies. They may develop health education programs, conduct workshops, or facilitate community outreach initiatives to promote healthy lifestyles, prevent diseases, and address health disparities. Graduates use their communication skills, knowledge of health behavior change theories, and understanding of media to engage communities, empower individuals to make informed health decisions, and advocate for health equity.

Health Promotion Officer: Some graduates may work as health promotion officers, designing and implementing health promotion campaigns or programs within organizations or communities. They may collaborate with stakeholders to assess health needs, develop interventions, and evaluate program effectiveness to improve health outcomes. Graduates use their communication skills, project management abilities, and understanding of media to plan and execute health promotion initiatives that address specific health issues and target diverse populations.

Media Relations Specialist in Healthcare: Graduates may pursue careers as media relations specialists within healthcare organizations, managing communications with the media and the public. They may write press releases, organize press conferences, or respond to media inquiries to ensure accurate and timely reporting on healthcare issues and organizational activities. Graduates use their communication skills, media literacy, and understanding of health topics to build positive relationships with journalists, enhance organizational reputation, and disseminate health-related information effectively.

Social Marketing Consultant: Some graduates may work as social marketing consultants, applying marketing principles to promote health behaviors and social change. They may collaborate with organizations to develop social marketing campaigns, conduct audience research, and identify strategic messaging and channels to promote behavior change. Graduates use their communication skills, marketing knowledge, and understanding of media to design campaigns that resonate with target audiences, encourage positive health behaviors, and address social determinants of health.

Research and Policy Analyst: Graduates may pursue careers as research or policy analysts within government agencies, research institutions, or advocacy organizations. They may conduct research studies, analyze health data, or evaluate policies and interventions to inform decision-making and advocate for evidence-based practices. Graduates use their analytical skills, research abilities, and understanding of media to generate insights into health issues, contribute to policy development, and shape public health agendas.

Healthcare Communications Manager: Some graduates may work as healthcare communications managers, overseeing communication strategies within healthcare settings such as hospitals, clinics, or pharmaceutical companies. They may develop internal communication plans, manage crisis communications, or coordinate patient education materials to ensure effective communication among healthcare providers, patients, and the public. Graduates use their communication skills, organizational abilities, and understanding of health communication principles to facilitate information exchange, build trust, and support patient-centered care.