MSc Advanced Computer Science
Liverpool Hope University in the UK offers an MSc Advanced Computer Science course that...
BA (Hons) Marketing and Sport & Physical Education
Hope Park
INTAKE: September
Program Overview
The BA (Hons) Marketing and Sport & Physical Education program at Liverpool Hope University offers a unique blend of marketing principles with a focus on sports and physical education. This undergraduate program provides students with an understanding of marketing strategies tailored to the sports industry, equipping them with the skills necessary to thrive in marketing roles within sports organizations, fitness companies, and related fields. Students gain insights into consumer behavior, sponsorship, event management, and sports marketing campaigns, preparing them for a career at the intersection of marketing and sports.
Curriculum: The curriculum of the BA (Hons) Marketing and Sport & Physical Education program is designed to provide students with a comprehensive understanding of marketing principles, coupled with specialized knowledge in sports and physical education. Core modules typically cover topics such as marketing fundamentals, sports business management, consumer behavior in sports, sponsorship, and event marketing. Students also have the opportunity to choose elective modules in areas such as sports psychology, sports coaching, sports nutrition, or sports development. Through a combination of theoretical coursework, practical projects, and experiential learning opportunities, students develop a deep understanding of marketing strategies tailored to the sports industry.
Research Focus: Liverpool Hope University emphasizes research within the BA (Hons) Marketing and Sport & Physical Education program, encouraging students to explore the latest trends and innovations in sports marketing and management. Students may conduct research projects on topics such as fan engagement strategies, sports sponsorship effectiveness, consumer attitudes toward sports brands, or the impact of sports events on local communities. Through research-based assignments, case studies, and industry projects, students develop analytical skills, critical thinking abilities, and the capacity to apply marketing theories to real-world sports contexts.
Industry Engagement: The BA (Hons) Marketing and Sport & Physical Education program at Liverpool Hope University fosters industry engagement to enhance students' practical skills and professional networks within the sports industry. Through guest lectures, industry seminars, and networking events, students gain insights into the latest trends and practices in sports marketing, sponsorship, and event management. They may also undertake internships or work placements with sports organizations, marketing agencies, or sports brands, gaining valuable hands-on experience and industry connections.
Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Marketing and Sport & Physical Education program, recognizing the global nature of the sports industry and the importance of understanding international markets and cultural dynamics. Modules incorporate discussions on global sports marketing strategies, international sports events, and cross-cultural considerations in sports sponsorship and branding. Students also have opportunities to explore global issues such as sports diplomacy, globalization of sports media, and the role of sports in society through their coursework and research projects.
Location
Hope Park
Score
IELTS 6
Tuition Fee
£ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students.
International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.
Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.
Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University.
Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.
External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the BA (Hons) Marketing and Sport & Physical Education program at Liverpool Hope University are well-equipped to pursue various career paths within the sports industry.
Sports Marketing Manager: Graduates can work as sports marketing managers, responsible for developing and implementing marketing strategies for sports teams, leagues, or organizations. They may oversee promotional campaigns, sponsorship agreements, and fan engagement initiatives to enhance brand visibility and revenue generation.
Athlete Manager/Agent: Graduates may pursue careers as athlete managers or agents, representing professional athletes and negotiating contracts on their behalf. They may handle contract negotiations, endorsement deals, and brand partnerships to maximize their clients' earning potential and career opportunities.
Sports Event Coordinator: Graduates can work as sports event coordinators, organizing and managing sporting events such as tournaments, races, or competitions. They may be responsible for venue selection, logistics planning, marketing promotions, and ensuring a smooth execution of the event.
Fitness Club Manager: Graduates may pursue careers as fitness club managers, overseeing the operations of gyms, health clubs, or fitness centers. They may manage staff, develop marketing strategies to attract members, and coordinate fitness programs and services to meet the needs of clients.
Sports Sponsorship Manager: Graduates can work as sports sponsorship managers, responsible for securing sponsorship deals between sports organizations and corporate sponsors. They may identify sponsorship opportunities, negotiate agreements, and manage relationships with sponsors to support sports events, teams, or athletes.
Sports Development Officer: Graduates may pursue careers as sports development officers, working for government agencies, sports councils, or non-profit organizations. They may develop and implement programs to promote participation in sports and physical activity, particularly among underrepresented groups or in disadvantaged communities.
Sports Marketing Consultant: Graduates can work as sports marketing consultants, providing strategic advice and marketing expertise to sports organizations, brands, or agencies. They may conduct market research, develop marketing plans, and advise clients on branding, sponsorship, and fan engagement strategies.
Sports Media Specialist: Graduates may pursue careers in sports media, working as journalists, broadcasters, or content creators covering sports events and news. They may write articles, produce videos, or host podcasts for sports media outlets, websites, or broadcasting networks.
Physical Education Teacher/Coach: Graduates can pursue careers in education as physical education teachers or coaches, working in schools, colleges, or community organizations. They may teach sports skills, lead fitness classes, and promote healthy lifestyles through physical education programs.
Sports Nutritionist/Fitness Trainer: Graduates may specialize in sports nutrition or fitness training, providing personalized advice and support to athletes and fitness enthusiasts. They may develop nutrition plans, design workout routines, and help clients achieve their health and performance goals.
