MSc Advanced Computer Science
Liverpool Hope University in the UK offers an MSc Advanced Computer Science course that...
BA (Hons) Marketing and Sociology
Hope Park
INTAKE: September
Program Overview
The BA (Hons) Marketing and Sociology program at Liverpool Hope University provides students with a unique interdisciplinary education that combines the principles of marketing with the study of sociology. This undergraduate program offers a comprehensive understanding of how social structures, cultures, and interactions shape consumer behavior, market dynamics, and marketing strategies. Graduates emerge with the skills and knowledge to navigate the complexities of contemporary marketing practices within diverse social contexts.
Curriculum: The curriculum of the BA (Hons) Marketing and Sociology program is designed to offer a balanced blend of marketing coursework and sociological studies. Core modules typically cover topics such as marketing principles, consumer culture, social theory, research methods, and market research. Students also have the opportunity to choose elective modules in specialized areas such as social inequality, globalization, digital cultures, and social media marketing. Through a combination of lectures, seminars, practical projects, and fieldwork, students develop critical thinking skills, research abilities, and sociological perspectives that enrich their understanding of marketing practices and societal trends.
Research Focus: Liverpool Hope University emphasizes research within the BA (Hons) Marketing and Sociology program, encouraging students to explore the intersections of marketing and sociology through research projects and assignments. Students may conduct research on topics such as consumer behavior, brand identity, social media influence, or market segmentation from a sociological perspective. Through qualitative and quantitative research methods, students develop analytical skills, critical inquiry abilities, and the capacity to apply sociological theories to marketing contexts.
Industry Engagement: The BA (Hons) Marketing and Sociology program at Liverpool Hope University fosters industry engagement to enhance students' practical skills and professional networks. Through guest lectures, industry seminars, and collaborative projects with marketing agencies, students gain insights into real-world marketing practices and industry trends. They may also undertake internships or work placements with organizations that specialize in market research, advertising, or consumer behavior analysis, gaining valuable hands-on experience and industry connections.
Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Marketing and Sociology program, recognizing the global nature of contemporary markets and the interconnectedness of social dynamics across cultures and regions. Modules incorporate discussions on global marketing strategies, cultural influences on consumer behavior, and international market trends. Students also have opportunities to explore global issues such as social inequality, cultural diversity, and sustainability through their coursework, research projects, and engagement with sociological theories and case studies from around the world.
Location
Hope Park
Score
IELTS 6
Tuition Fee
£ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students.
International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.
Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.
Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University.
Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.
External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the BA (Hons) Marketing and Sociology program at Liverpool Hope University possess a diverse skill set that prepares them for various career opportunities at the intersection of marketing and sociology.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data on consumer behavior, market trends, and social dynamics to provide insights that inform marketing strategies and decision-making. They may conduct surveys, focus groups, and statistical analyses to understand consumer preferences and market opportunities.
Social Media Manager: Graduates may pursue careers as social media managers, overseeing social media marketing campaigns, content creation, and community engagement efforts for businesses and organizations. They may use their understanding of sociology to analyze social trends, identify target audiences, and develop strategies to build brand awareness and engagement on social platforms.
Marketing Consultant: Graduates can work as marketing consultants, advising businesses on how to effectively target and engage diverse consumer populations. They may provide strategic guidance on market segmentation, branding, and messaging strategies, drawing on sociological insights to understand the cultural, social, and economic factors that influence consumer behavior.
Brand Manager: Graduates may pursue careers as brand managers, responsible for developing and maintaining the identity and reputation of brands. They may use their knowledge of sociology to conduct brand research, identify brand values and positioning strategies, and create marketing campaigns that resonate with target audiences across different sociocultural contexts.
Community Outreach Coordinator: Graduates can work as community outreach coordinators for nonprofit organizations, government agencies, or socially responsible businesses. They may develop outreach programs, engage with community stakeholders, and advocate for social change initiatives that align with organizational values and objectives.
Consumer Insights Specialist: Graduates may work as consumer insights specialists, analyzing consumer data and market research findings to provide actionable recommendations for product development, marketing strategies, and customer experience enhancements. They may collaborate with cross-functional teams to translate insights into business initiatives that drive growth and innovation.
Policy Analyst: Graduates with an interest in social policy may pursue careers as policy analysts, working for government agencies, think tanks, or advocacy organizations. They may analyze social trends, evaluate policy proposals, and recommend evidence-based solutions to address social issues such as inequality, poverty, or healthcare access.
Public Relations Specialist: Graduates can work as public relations specialists, managing communication strategies and campaigns to shape public perception and reputation for organizations. They may use their sociological understanding to develop messaging that resonates with diverse audiences and responds to societal concerns and values.
Human Resources Manager: Graduates may pursue careers in human resources, focusing on talent acquisition, employee engagement, and organizational culture development. They may apply their understanding of sociology to create inclusive workplace policies, promote diversity and equity, and foster a positive organizational climate that attracts and retains talent.
Community Development Officer: Graduates can work as community development officers, facilitating community-based initiatives and programs aimed at improving social cohesion, health outcomes, or economic opportunities in local neighborhoods or disadvantaged communities.
