MSc Advanced Computer Science
Liverpool Hope University in the UK offers an MSc Advanced Computer Science course that...
BA (Hons) Marketing and Information Technology
Hope Park
INTAKE: September
Program Overview
The BA (Hons) Marketing and Information Technology program at Liverpool Hope University offers a comprehensive blend of marketing principles and IT skills, equipping students with the knowledge and expertise to thrive in the digital age. This interdisciplinary undergraduate program combines coursework in marketing strategy, consumer behavior, and digital marketing with training in information technology, data analysis, and digital tools. Graduates emerge with a deep understanding of how technology shapes marketing practices and consumer interactions in contemporary business environments.
Curriculum: The curriculum of the BA (Hons) Marketing and Information Technology program is designed to provide students with a well-rounded education in both marketing and IT disciplines. Core modules typically cover topics such as marketing fundamentals, digital marketing strategies, database management, web development, and data analytics. Students also have the opportunity to choose elective modules in specialized areas such as e-commerce, social media marketing, cybersecurity, and IT project management. Through a combination of lectures, seminars, practical workshops, and industry projects, students develop practical skills in marketing campaign execution, data analysis, and IT implementation.
Research Focus: Liverpool Hope University emphasizes research within the BA (Hons) Marketing and Information Technology program, encouraging students to explore the latest trends and innovations in marketing technology and digital business practices. Students may conduct research projects on topics such as big data analytics, artificial intelligence in marketing, user experience design, or emerging digital platforms. Through research-based assignments, case studies, and independent projects, students develop critical thinking skills, research literacy, and the ability to apply theoretical concepts to real-world marketing challenges.
Industry Engagement: The BA (Hons) Marketing and Information Technology program at Liverpool Hope University fosters industry engagement to enhance students' practical skills and professional networks. Through guest lectures, industry workshops, and collaborative projects with technology companies, students gain insights into the application of marketing strategies in digital contexts. They may also undertake internships or work placements with marketing agencies, IT firms, or e-commerce businesses, gaining valuable hands-on experience and industry connections.
Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Marketing and Information Technology program, recognizing the global reach and impact of digital technologies on marketing practices and consumer behavior. Modules incorporate discussions on global digital trends, cross-cultural marketing strategies, and international business implications of IT advancements. Students also have opportunities to explore global case studies, analyze multinational digital campaigns, and collaborate with peers from diverse cultural backgrounds.
Location
Hope Park
Score
IELTS 6
Tuition Fee
£ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students.
International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.
Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.
Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University.
Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.
External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the BA (Hons) Marketing and Information Technology program at Liverpool Hope University are equipped with a versatile skill set that opens up various career opportunities at the intersection of marketing and technology.
Digital Marketing Specialist: Graduates can work as digital marketing specialists, leveraging their understanding of marketing principles and information technology to create and implement digital marketing strategies. They may specialize in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
Data Analyst: Graduates may pursue careers as data analysts, collecting, analyzing, and interpreting data to inform marketing decisions and strategies. They may work with marketing teams to identify trends, track campaign performance, and extract actionable insights from large datasets using data analytics tools and techniques.
Marketing Technologist: Graduates can work as marketing technologists, bridging the gap between marketing and IT departments within organizations. They may be responsible for managing marketing automation platforms, customer relationship management (CRM) systems, and other marketing technology tools to streamline processes and improve marketing effectiveness.
E-commerce Manager: Graduates may pursue careers as e-commerce managers, overseeing online sales channels and digital storefronts for businesses. They may be responsible for website management, online merchandising, customer experience optimization, and digital marketing initiatives to drive online sales and revenue growth.
IT Project Manager: Graduates with strong project management skills may pursue careers as IT project managers, leading projects related to marketing technology implementations, website development, or digital transformation initiatives. They may be responsible for project planning, resource allocation, risk management, and stakeholder communication to ensure successful project outcomes.
Marketing Consultant: Graduates can work as marketing consultants, advising businesses on how to leverage information technology to enhance their marketing efforts. They may provide strategic guidance on digital marketing strategies, marketing technology investments, data-driven decision-making, and marketing automation solutions to help businesses achieve their marketing objectives.
User Experience (UX) Designer: Graduates with a passion for design and usability may pursue careers as UX designers, creating user-friendly digital experiences for websites, mobile apps, and other digital platforms. They may conduct user research, develop wireframes and prototypes, and collaborate with marketing teams to optimize user journeys and enhance brand experiences.
Digital Content Manager: Graduates may work as digital content managers, overseeing the creation, distribution, and optimization of digital content across various online channels. They may be responsible for content strategy development, content production, and performance tracking to ensure content aligns with marketing objectives and resonates with target audiences.
Cybersecurity Analyst: Graduates interested in cybersecurity may pursue careers as cybersecurity analysts, protecting organizations from digital threats and ensuring the security of marketing technology systems and data assets. They may conduct security assessments, implement security measures, and monitor for potential security incidents to safeguard against cyber attacks and data breaches.
Social Media Analyst: Graduates can work as social media analysts, analyzing social media metrics and trends to assess the effectiveness of social media marketing campaigns and strategies. They may track key performance indicators (KPIs), conduct competitive analysis, and provide recommendations for optimizing social media engagement and driving business results.
