BA (Hons) Marketing and Film & Visual Culture

Hope Park

 

INTAKE: September

Program Overview

The BA (Hons) Marketing and Film & Visual Culture program at Liverpool Hope University offers an interdisciplinary approach to understanding marketing principles and the role of film and visual culture in contemporary society. This innovative undergraduate program combines coursework in marketing strategies, consumer behavior, and visual analysis with the study of film history, theory, and aesthetics. Graduates emerge with a comprehensive understanding of how visual media influences marketing practices and consumer perceptions.

Curriculum: The curriculum of the BA (Hons) Marketing and Film & Visual Culture program is designed to provide students with a broad foundation in marketing principles and film studies. Core modules typically cover topics such as marketing strategy, digital marketing, film history, visual culture, cinematography, and film analysis. Students also have the opportunity to choose elective modules in specialized areas such as advertising, documentary filmmaking, media ethics, and screenwriting. Through a combination of lectures, seminars, film screenings, and practical projects, students develop critical thinking skills, visual literacy, and analytical abilities.

Research Focus: Liverpool Hope University emphasizes research within the BA (Hons) Marketing and Film & Visual Culture program, encouraging students to explore the intersection of marketing, film, and visual culture through research projects and assignments. Students may conduct research on topics such as film marketing strategies, audience reception studies, visual semiotics, or the representation of gender and identity in visual media. Through research-based coursework and independent projects, students develop research skills, critical analysis abilities, and the capacity to apply theoretical concepts to practical contexts.

Industry Engagement: The BA (Hons) Marketing and Film & Visual Culture program at Liverpool Hope University promotes industry engagement to enhance students' practical skills and professional networks. Through guest lectures, industry workshops, and collaborative projects with filmmakers and marketing professionals, students gain insights into the application of marketing strategies in the film industry and other visual media sectors. They may also undertake internships or work placements with marketing agencies, film production companies, or cultural organizations, gaining valuable hands-on experience and industry connections.

Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Marketing and Film & Visual Culture program, recognizing the global reach and influence of film and visual culture in marketing and society. Modules incorporate discussions on global film industries, cross-cultural aesthetics, and international marketing campaigns. Students also have opportunities to explore global issues such as cultural diversity, globalization, and transnational media flows through their coursework, research projects, and engagement with diverse visual texts and cultural contexts.

Pollster Education

Location

Hope Park

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 12500

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 51.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of the BA (Hons) Marketing and Film & Visual Culture program at Liverpool Hope University have a diverse range of career opportunities available to them, combining their knowledge of marketing strategies with their understanding of film and visual culture. 

Marketing Specialist in the Film Industry: Graduates can work as marketing specialists within the film industry, promoting movies through strategic marketing campaigns. They may develop advertising strategies, create promotional materials, and coordinate marketing efforts to attract audiences to cinemas or streaming platforms.

Brand Manager for Entertainment Companies: Graduates may pursue careers as brand managers for entertainment companies, overseeing the development and management of brands associated with films, TV shows, or media franchises. They may develop brand strategies, partnerships, and licensing opportunities to maximize the commercial potential of intellectual properties.

Digital Content Creator: Graduates can work as digital content creators, producing engaging multimedia content for online platforms, social media channels, and streaming services. They may create video content, trailers, promotional clips, and behind-the-scenes features to generate buzz and engage audiences with film-related content.

Film Critic or Reviewer: Graduates with a passion for film analysis and criticism may pursue careers as film critics or reviewers, providing commentary and analysis on movies through written reviews, video essays, podcasts, or social media platforms. They may work for newspapers, magazines, websites, or entertainment outlets, influencing public perceptions and discussions about films.

Marketing Consultant for Creative Industries: Graduates may work as marketing consultants or advisors for creative industries, providing strategic guidance and marketing expertise to filmmakers, production companies, or cultural organizations. They may develop marketing plans, conduct audience research, and advise on promotional strategies to support the release and distribution of films.

Film Festival Coordinator: Graduates can work as film festival coordinators or programmers, organizing and curating film festivals that showcase independent, international, or niche cinema. They may select films, coordinate screening schedules, and manage promotional activities to attract filmmakers, industry professionals, and audiences to the festival.

Cinematic Arts Educator: Graduates with a passion for education may pursue careers as cinematic arts educators, teaching film studies, media literacy, or visual culture in educational settings such as schools, colleges, or community organizations. They may design curriculum materials, lead discussions, and facilitate hands-on activities to inspire students' interest in film and visual media.

Film Production Assistant: Graduates may work as production assistants or coordinators in film production companies, assisting with various aspects of film production, including pre-production, production, and post-production activities. They may support filmmakers, directors, or producers in organizing shoots, managing logistics, and coordinating crew members and equipment.

Film Marketing Research Analyst: Graduates can work as market research analysts specializing in the film industry, conducting research on audience demographics, viewing habits, and market trends. They may analyze box office data, audience feedback, and industry reports to provide insights that inform film marketing strategies and distribution decisions.

Art Director for Advertising Agencies: Graduates may pursue careers as art directors for advertising agencies, overseeing the visual aspects of advertising campaigns related to the film industry. They may conceptualize and design print ads, digital banners, billboards, and other promotional materials that effectively communicate the essence of a film and appeal to target audiences.


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