MSc Advanced Computer Science
Liverpool Hope University in the UK offers an MSc Advanced Computer Science course that...
BA (Hons) Marketing and English Language
Hope Park
INTAKE: September
Program Overview
The BA (Hons) Marketing and English Language program at Liverpool Hope University is a dynamic interdisciplinary undergraduate degree that combines the principles of marketing with the study of English language and literature. This program provides students with a comprehensive understanding of marketing strategies, consumer behavior, linguistic analysis, and communication skills. Graduates are equipped with the knowledge and expertise to pursue careers in marketing, advertising, content creation, language teaching, publishing, and more.
Curriculum: The curriculum of the BA (Hons) Marketing and English Language program is designed to provide students with a well-rounded education in both marketing and English language studies. Core modules typically cover topics such as marketing principles, digital marketing, sociolinguistics, language acquisition, and literary analysis. Students also have the opportunity to choose elective modules in specialized areas such as advertising, rhetoric, discourse analysis, creative writing, and language teaching. Through a combination of lectures, seminars, workshops, and practical projects, students develop critical thinking skills, analytical abilities, and effective communication skills in both written and spoken forms.
Research Focus: Liverpool Hope University places a strong emphasis on research within the BA (Hons) Marketing and English Language program. Students have the opportunity to engage in research projects that explore various aspects of marketing communication, language use in advertising, literary analysis, and sociolinguistic research. They may conduct empirical studies, analyze linguistic data, or investigate marketing strategies and consumer behavior using qualitative and quantitative research methods. Through research-based assignments and projects, students develop research skills, critical analysis abilities, and the capacity to apply theoretical knowledge to practical contexts.
Industry Engagement: The BA (Hons) Marketing and English Language program at Liverpool Hope University encourages industry engagement to enhance students' practical skills and professional networks. Through guest lectures, industry placements, and collaborative projects with businesses, students gain insights into the application of marketing and language skills in real-world settings. They may undertake internships or work placements with marketing agencies, publishing companies, language schools, or media organizations, gaining valuable hands-on experience and industry connections.
Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Marketing and English Language program, recognizing the importance of understanding language diversity and cultural differences in global marketing contexts. Modules incorporate discussions on global marketing trends, cross-cultural communication, and international perspectives on language use and literature. Students also have opportunities to explore global issues and cultural representations through their coursework, research projects, and engagement with diverse texts and media from around the world.
Location
Hope Park
Score
IELTS 6
Tuition Fee
£ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students.
International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.
Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.
Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University.
Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.
External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the BA (Hons) Marketing and English Language program at Liverpool Hope University are well-equipped to pursue diverse career paths that leverage their expertise in marketing strategies, communication skills, and linguistic analysis.
Content Marketing Specialist: Graduates can work as content marketing specialists, creating compelling written and multimedia content for digital marketing campaigns, websites, blogs, and social media platforms. They may apply their expertise in language and communication to develop engaging content that resonates with target audiences and drives engagement.
Copywriter: Graduates may pursue careers as copywriters, crafting persuasive and engaging copy for advertising materials, promotional campaigns, product descriptions, and marketing collateral. They may work for advertising agencies, marketing firms, or in-house marketing departments, using their language skills to capture attention and communicate brand messages effectively.
Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing online marketing campaigns, SEO strategies, email marketing initiatives, and social media marketing efforts. They may analyze market trends, consumer behavior, and digital analytics to optimize marketing performance and drive business objectives.
Brand Strategist: Graduates may pursue careers as brand strategists, developing brand positioning strategies, messaging frameworks, and brand identity guidelines for companies and organizations. They may conduct market research, competitor analysis, and consumer insights studies to inform brand strategy development and implementation.
Marketing Communications Coordinator: Graduates can work as marketing communications coordinators, coordinating the creation and distribution of marketing materials, press releases, newsletters, and corporate communications. They may collaborate with internal teams and external stakeholders to ensure consistent messaging and brand representation across various channels.
Language Teacher or Tutor: Graduates with a passion for language and education may pursue careers as language teachers or tutors, teaching English as a second language (ESL) or providing language instruction in educational settings, language schools, or private tutoring centers. They may teach language skills, grammar, literature, and communication techniques to students of all ages and proficiency levels.
Editor or Proofreader: Graduates may work as editors or proofreaders, reviewing and refining written content for clarity, accuracy, and consistency. They may edit marketing materials, manuscripts, articles, or educational resources to ensure quality and adherence to style guidelines.
Public Relations Specialist: Graduates can work as public relations specialists, managing media relations, crafting press releases, and coordinating publicity campaigns to enhance brand visibility and reputation. They may cultivate relationships with journalists, bloggers, and influencers to generate positive media coverage and manage crisis communication efforts.
Market Research Analyst: Graduates may pursue careers as market research analysts, collecting and analyzing data on market trends, consumer preferences, and competitive landscapes. They may conduct surveys, focus groups, and data analysis to provide insights that inform marketing strategies and decision-making.
Publishing Professional: Graduates can work in the publishing industry, contributing to the production, editing, and marketing of books, magazines, digital content, or educational materials. They may work in editorial, marketing, sales, or production roles for publishing houses, literary agencies, or media companies.
