MSc Advanced Computer Science
Liverpool Hope University in the UK offers an MSc Advanced Computer Science course that...
BA (Hons) Marketing and Creative Writing
Hope Park
INTAKE: September
Program Overview
The BA (Hons) Marketing and Creative Writing program at Liverpool Hope University offers a unique blend of marketing principles and creative writing skills. This interdisciplinary undergraduate program is designed to equip students with the expertise needed to thrive in both the marketing industry and the creative writing field. Students gain a comprehensive understanding of marketing strategies, consumer behavior, brand management, and storytelling techniques, preparing them for diverse career paths in marketing, advertising, publishing, content creation, and more.
Curriculum: The curriculum of the BA (Hons) Marketing and Creative Writing program combines courses from both the marketing and creative writing disciplines. Core modules typically cover topics such as marketing principles, digital marketing, copywriting, creative writing techniques, storytelling, and narrative structure. Students also have the opportunity to choose from elective modules in specialized areas such as brand management, content marketing, scriptwriting, poetry, fiction writing, and screenwriting. Through a combination of lectures, workshops, seminars, and creative projects, students develop versatile skills in marketing strategy development, content creation, and narrative storytelling.
Research Focus: Liverpool Hope University emphasizes research as an integral part of its BA (Hons) Marketing and Creative Writing program. Students have the opportunity to engage in research projects that explore various aspects of marketing communication, consumer psychology, and creative writing practices. They may conduct market research, analyze consumer trends, or create original works of fiction, poetry, or non-fiction. Through research-based assignments and creative projects, students hone their research skills, critical thinking abilities, and creative expression.
Industry Engagement: The BA (Hons) Marketing and Creative Writing program at Liverpool Hope University fosters industry engagement to enhance students' practical skills and professional networks. Through guest lectures, industry workshops, and networking events, students interact with professionals from the marketing, advertising, publishing, and creative industries. They may also undertake internships or work placements with marketing agencies, publishing houses, media companies, or creative organizations, gaining hands-on experience and valuable insights into industry practices.
Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Marketing and Creative Writing program, recognizing the importance of understanding diverse audiences and cultural contexts. Modules incorporate discussions on global marketing trends, cross-cultural communication, and international storytelling techniques. Students also have opportunities to explore global issues and perspectives through their creative writing projects, gaining a deeper understanding of the interconnectedness of the world.
Location
Hope Park
Score
IELTS 6
Tuition Fee
£ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students.
International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.
Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.
Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University.
Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.
External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the BA (Hons) Marketing and Creative Writing program at Liverpool Hope University possess a unique skill set that opens doors to diverse career opportunities in various industries.
Content Creator: Graduates can work as content creators, producing engaging written content for websites, blogs, social media platforms, and other digital channels. They may develop marketing materials, articles, blog posts, social media posts, and video scripts that effectively communicate brand messages and engage target audiences.
Copywriter: Graduates may pursue careers as copywriters, crafting compelling copy for advertising campaigns, marketing materials, product descriptions, and promotional content. They may work for advertising agencies, marketing firms, or in-house marketing departments, using their creative writing skills to attract and persuade customers.
Brand Storyteller: Graduates can work as brand storytellers, developing narratives and storytelling strategies that shape the identity and image of brands. They may create brand stories, content marketing campaigns, and brand messaging that resonate with consumers and differentiate brands in competitive markets.
Scriptwriter: Graduates may pursue careers as scriptwriters, writing scripts for television, film, radio, or digital media. They may develop scripts for commercials, promotional videos, corporate videos, documentaries, or entertainment content, using their creative writing skills to captivate audiences and convey brand messages effectively.
Author: Graduates can pursue careers as authors, writing fiction, non-fiction, poetry, or creative non-fiction for publication. They may publish books, e-books, articles, or essays on a wide range of topics, including literature, marketing, creativity, and personal development.
Content Marketing Specialist: Graduates may work as content marketing specialists, developing and implementing content marketing strategies for brands and organizations. They may plan and execute content marketing campaigns, create content calendars, and measure the effectiveness of content marketing efforts to drive brand awareness and engagement.
Editor: Graduates can work as editors, reviewing and revising written content for accuracy, clarity, and style. They may edit marketing materials, manuscripts, articles, or other written content to ensure consistency, quality, and adherence to brand guidelines or publishing standards.
Creative Director: Graduates may pursue careers as creative directors, leading creative teams and overseeing the development of marketing campaigns, advertising concepts, and creative projects. They may provide creative direction, mentor junior creatives, and ensure that creative work aligns with strategic objectives and brand vision.
Marketing Communication Specialist: Graduates can work as marketing communication specialists, developing integrated marketing communication plans that leverage both written content and visual elements to convey brand messages effectively. They may coordinate advertising, public relations, and content marketing initiatives to reach target audiences across multiple channels.
Freelance Writer: Graduates may choose to work as freelance writers, offering their services to clients on a project basis. They may write articles, blog posts, marketing materials, or other content for a variety of clients across different industries, enjoying the flexibility and autonomy of freelance work.
