BA (Hons) Marketing and Business Management

Hope Park

 

INTAKE: September

Program Overview

Liverpool Hope University in the UK offers a BA (Hons) Marketing and Business Management program, combining the principles of marketing with essential business management skills. This undergraduate program provides students with a comprehensive understanding of marketing strategies, consumer behavior, market analysis, and business operations, preparing them for careers in marketing management, business development, entrepreneurship, and more.

Curriculum: The BA (Hons) Marketing and Business Management curriculum at Liverpool Hope University is designed to cover a broad range of topics relevant to both marketing and business management. Core modules typically include marketing principles, business strategy, financial management, human resource management, and organizational behavior. Students also have the opportunity to choose from elective modules in specialized areas such as digital marketing, international business, entrepreneurship, and strategic marketing management. Through a combination of lectures, seminars, case studies, and practical projects, students develop critical thinking skills, analytical abilities, and a deep understanding of marketing and business management concepts.

Research Focus: Liverpool Hope University emphasizes research as an integral part of its BA (Hons) Marketing and Business Management program. Students have the opportunity to engage in research projects that explore various aspects of marketing, business strategy, and management practices. Under the guidance of experienced faculty members, students develop research skills, conduct empirical studies, and apply theoretical concepts to real-world business challenges. These research experiences enhance students' analytical abilities, problem-solving skills, and readiness for the business environment.

Industry Engagement: The BA (Hons) Marketing and Business Management program at Liverpool Hope University fosters industry engagement to enhance students' practical skills and professional networks. Through guest lectures, industry workshops, and networking events, students interact with business leaders, entrepreneurs, and professionals from various industries. Students also have the opportunity to undertake internships or work placements with companies, gaining hands-on experience and valuable insights into business operations and marketing strategies.

Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Marketing and Business Management program, recognizing the importance of understanding international markets and cultural differences. Modules incorporate discussions on global business trends, international marketing strategies, and cross-cultural management practices. Students also have opportunities to participate in study abroad programs, international business competitions, or research collaborations with international partners, gaining exposure to diverse business environments and global perspectives.

Pollster Education

Location

Hope Park

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 12500

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 51.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of the BA (Hons) Marketing and Business Management program at Liverpool Hope University have a diverse range of career opportunities available to them. 

Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, developing strategies to promote products or services, and managing marketing teams within businesses or marketing agencies.

Business Development Executive: Graduates may work in business development roles, identifying new business opportunities, building relationships with clients, and developing strategies to expand the company's market presence and revenue streams.

Entrepreneur: Graduates with an entrepreneurial spirit may start their own businesses, leveraging their marketing and business management skills to launch successful ventures. They may establish startups in various industries, from e-commerce and technology to retail and hospitality.

Sales Manager: Graduates can work as sales managers, leading sales teams and developing sales strategies to achieve revenue targets. They may oversee sales operations, manage client relationships, and collaborate with marketing teams to drive sales growth.

Market Research Analyst: Graduates may pursue careers as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor activities. They may provide insights that inform marketing strategies, product development, and business decision-making.

Digital Marketing Specialist: With the increasing importance of digital channels, graduates can specialize in digital marketing roles, focusing on areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.

Business Consultant: Graduates may work as business consultants, providing strategic advice and solutions to businesses seeking to improve their marketing performance and overall business operations. They may offer expertise in areas such as market analysis, business strategy development, and process improvement.

Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and managing the reputation of a brand. They may develop brand strategies, oversee brand identity and messaging, and execute branding initiatives to enhance brand awareness and loyalty.

Financial Analyst: Graduates may work as financial analysts, analyzing financial data, evaluating investment opportunities, and providing insights to support business decision-making. They may assess the financial performance of marketing campaigns and initiatives to optimize return on investment (ROI).

Supply Chain Manager: Graduates may work in supply chain management roles, overseeing the movement of goods and services from suppliers to customers. They may optimize supply chain processes, manage inventory levels, and ensure timely delivery of products to meet customer demands.


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