BA (Hons) Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
• PTE Academic: A minimum overall score of 59 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of the BA (Hons) Marketing program at Liverpool Hope University have a wide range of career opportunities available to them in various sectors of the industry. 

Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, developing strategies to promote products or services, and managing marketing teams. They may work for corporations, marketing agencies, or non-profit organizations.

Digital Marketing Specialist: With the increasing importance of digital channels, graduates can specialize in digital marketing roles, focusing on areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

Market Research Analyst: Graduates may work as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor activities. They may conduct surveys, focus groups, and data analysis to provide insights that inform marketing strategies and decision-making.

Advertising Executive: Graduates can pursue careers in advertising, working for advertising agencies, media companies, or in-house marketing departments. They may be involved in creating advertising campaigns, developing creative concepts, and managing media placement to reach target audiences effectively.

Brand Manager: Graduates may work as brand managers, responsible for building and managing the reputation of a brand. They may develop brand strategies, oversee brand identity and messaging, and execute branding initiatives to enhance brand awareness and loyalty.

Public Relations (PR) Specialist: Graduates can pursue roles in public relations, managing the reputation and public image of organizations. They may develop PR campaigns, handle media relations, and manage communication with stakeholders to maintain positive relationships and manage crises effectively.

Sales Manager: Graduates may work as sales managers, leading sales teams and developing sales strategies to achieve revenue targets. They may work in industries such as retail, manufacturing, or services, overseeing sales operations and managing client relationships.

MarketinG Consultant: Graduates can work as marketing consultants, providing strategic advice and solutions to businesses seeking to improve their marketing performance. They may offer expertise in areas such as market analysis, marketing strategy development, and campaign optimization.

Event Manager: Graduates may pursue careers in event management, organizing and coordinating marketing events such as product launches, trade shows, conferences, or promotional events. They may work for event management companies, corporations, or non-profit organizations.

Entrepreneur: Graduates with entrepreneurial ambitions may start their own marketing businesses or consultancy firms, offering a range of marketing services to clients. They may specialize in niche markets, industries, or marketing techniques, leveraging their expertise to build successful ventures.