MA (eca) Design Informatics

Central Campus

 

INTAKE: September

Program Overview

The MA (eca) Design Informatics program at the University of Edinburgh is an innovative course that combines design, data science, and digital technology to address contemporary challenges and create transformative solutions. Housed within the Edinburgh College of Art (eca), this program is designed for students who aspire to leverage data-driven insights in the design process, fostering a blend of creativity and technical expertise. The curriculum integrates theoretical knowledge with practical application, enabling students to develop intelligent systems, interactive experiences, and data-informed designs that enhance user experience and societal impact. Through interdisciplinary learning, hands-on projects, and industry collaboration, students are prepared to lead in the rapidly evolving fields of design and informatics.

  1. Interdisciplinary Learning: The program emphasizes an interdisciplinary approach, merging principles of design, data science, and technology. Students engage with diverse subjects, including interaction design, machine learning, and data visualization, gaining a comprehensive understanding of how these fields intersect and inform one another.

  2. Human-Centered Design: A core focus of the program is human-centered design, which ensures that all design solutions are user-friendly and meet the needs of the end-users. Students learn to conduct user research, develop personas, and create prototypes that prioritize user experience and engagement.

  3. Data-Driven Design: The curriculum incorporates data science techniques to inform and enhance the design process. Students learn how to collect, analyze, and interpret data to make evidence-based design decisions, ensuring that their solutions are both innovative and effective.

  4. Hands-On Projects: The program includes numerous practical projects and opportunities for collaboration with industry partners. These projects allow students to apply their skills in real-world settings, tackling current industry challenges and developing solutions that have tangible impacts.

  5. Ethical and Social Considerations: The curriculum addresses the ethical and social implications of design and technology, preparing students to consider the broader impact of their work. Courses cover topics such as privacy, data security, and the societal effects of emerging technologies, ensuring that graduates are equipped to make responsible and impactful design decisions.

Pollster Education

Location

Central Campus

Pollster Education

Score

IELTS: 7

Pollster Education

Tuition Fee

£ 40900

Postgraduate entry requirements:

  1. Academic Qualifications: Prospective postgraduate applicants to the University of Edinburgh are typically required to have achieved a minimum academic qualification of approximately 60%, based on their previous academic achievements and qualifications.  

  2. English Language Proficiency:  

    • IELTS (International English Language Testing System): Minimum overall score of 7.0, with at least 6.0 in each component (Listening, Reading, Speaking, Writing).

    • TOEFL (Test of English as a Foreign Language): Minimum score of 100 on the internet-based test (iBT), with at least 20 in each component (Reading, Listening, Speaking, Writing).

    • PTE (Pearson Test of English): Minimum overall score of 70, with at least 59 in each component (Listening, Reading, Speaking, Writing).

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Edinburgh offers a range of scholarships and funding opportunities specifically designed to support international students pursuing undergraduate, postgraduate, and research programs. These scholarships aim to promote diversity, academic excellence, and global engagement. 

Global Scholarships: The University of Edinburgh offers Global Scholarships to outstanding international undergraduate students. These scholarships provide financial assistance towards tuition fees and living expenses, enabling talented students from around the world to access quality education at Edinburgh.

Edinburgh Global Research Scholarships: International postgraduate students pursuing research-based programs (Ph.D., MSc by Research) can apply for Edinburgh Global Research Scholarships. These scholarships provide full or partial funding for tuition fees and living expenses during the research program.

School-specific Scholarships: Some academic schools and departments within the university offer scholarships targeting international students in specific disciplines or programs. These scholarships may be merit-based or need-based and vary in terms of eligibility criteria and funding amounts.

Commonwealth Scholarships: The University of Edinburgh participates in various Commonwealth scholarship schemes, providing opportunities for students from Commonwealth countries to study in the UK. These scholarships are funded by the UK government and other organizations.

External Funding Sources: International students are encouraged to explore external funding sources, such as government scholarships, private organizations, and international foundations, to support their studies at the University of Edinburgh.

It is important to note that scholarship availability, criteria, and application deadlines may change from year to year.

Graduating with an MA (eca) in Design Informatics from the University of Edinburgh provides students with a unique blend of skills in design, data science, and technology, positioning them well for a wide array of dynamic and impactful career opportunities. This interdisciplinary program prepares graduates to create data-driven design solutions and intelligent systems, making them highly valuable in various industries.  

  1. Interaction Designer: Interaction designers focus on creating intuitive and engaging interfaces for digital products and services. Leveraging skills in user research, prototyping, and data analysis, graduates can design user-friendly systems that enhance the user experience across websites, apps, and other digital platforms.

  2. UX/UI Designer: Graduates can pursue roles as UX/UI designers, where they develop and refine user interfaces that are both aesthetically pleasing and functionally effective. They conduct usability testing, create wireframes and mockups, and collaborate with developers to ensure seamless user experiences.

  3. Data Visualization Specialist: As data visualization specialists, graduates transform complex data sets into visually compelling and easily understandable graphics. This role is crucial in helping organizations make data-driven decisions by presenting insights in a clear and impactful manner, often using tools such as Tableau, D3.js, and other visualization software.

  4. Smart Systems Developer: Graduates can work as smart systems developers, designing and implementing intelligent systems that utilize data and technology to improve efficiency and functionality. This includes developing IoT devices, smart home technologies, and automated systems that respond to user needs in real time.

  5. Design Technologist: In the role of a design technologist, graduates bridge the gap between design and technology. They use their expertise to develop innovative products and solutions that incorporate the latest technological advancements while maintaining strong design principles. This can include roles in product development, wearable technology, and interactive media.

  6. Innovation Consultant: Many graduates become innovation consultants, helping organizations integrate design thinking and data-driven strategies into their operations. They advise on product development, service design, and business processes, aiming to enhance innovation and competitiveness through creative and analytical approaches.

  7. Product Manager: Graduates can pursue careers as product managers, overseeing the lifecycle of digital products from conception to launch. They use their skills in design, data analysis, and project management to ensure products meet user needs and achieve business goals.

  8. Academic and Research Roles: Some graduates choose to continue their academic journey or enter research roles. They can work in universities, research institutes, or think tanks, conducting studies on human-computer interaction, data science, and emerging technologies, contributing to academic knowledge and public policy.

  9. Digital Strategist: Digital strategists help organizations develop and implement effective digital strategies that leverage data and design. They analyze market trends, user behavior, and technological advancements to create strategic plans that improve online presence, user engagement, and overall digital performance.

  10. Entrepreneur: With a solid foundation in design and technology, some graduates may choose to start their own businesses or digital ventures. They can develop innovative products or services that address specific market needs, leveraging their interdisciplinary skills to create successful startups.


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