BA (Hons) English Language and Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
• PTE Academic: A minimum overall score of 59 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of the BA (Hons) English Language and Marketing program at Liverpool Hope University are equipped with a unique blend of language proficiency and marketing expertise, positioning them for diverse career opportunities in the rapidly evolving field of marketing. This interdisciplinary program prepares students for roles that require strong communication skills, analytical thinking, and a deep understanding of consumer behavior and market trends.

Digital Marketing Specialist: Many graduates pursue careers as digital marketing specialists, working for companies, agencies, or start-ups to develop and implement online marketing strategies. They leverage their understanding of language and communication to create engaging content, manage social media channels, optimize websites for search engines, and execute digital advertising campaigns. With their analytical skills, graduates can track campaign performance, analyze data, and make data-driven decisions to optimize marketing efforts and drive business results.

Brand Manager/Strategist: Some graduates become brand managers or strategists, responsible for building and maintaining strong brands that resonate with target audiences. They develop brand identity, positioning, and messaging strategies, conduct market research to understand consumer perceptions and preferences, and oversee brand communications across various channels. With their linguistic expertise, graduates can craft compelling brand narratives and ensure consistency in brand messaging and tone of voice across all touchpoints.

Market Research Analyst: Graduates may work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive insights. They design surveys, conduct focus groups, and analyze quantitative and qualitative data to provide actionable insights to inform marketing strategies and business decisions. With their language skills, graduates can interpret consumer language and sentiment to uncover valuable insights that drive marketing effectiveness and product innovation.

Content Marketing Manager: Some graduates specialize in content marketing, creating and distributing valuable, relevant content to attract and engage target audiences. They develop content strategies, produce blog posts, articles, videos, and other content assets, and distribute them through various channels to drive brand awareness, generate leads, and nurture customer relationships. With their language proficiency and storytelling skills, graduates can create compelling narratives that resonate with audiences and drive engagement and conversions.

Public Relations Specialist: Graduates may pursue careers in public relations, managing communication between organizations and the public, media, and other stakeholders. They craft press releases, media pitches, and other communication materials to shape public perception and manage crisis communication strategies. With their language skills and understanding of audience psychology, graduates can effectively communicate key messages and build positive relationships with the media and the public.

Social Media Manager/Community Manager: Some graduates work as social media managers or community managers, responsible for managing brands' presence on social media platforms and engaging with followers to build brand loyalty and advocacy. They develop social media strategies, create engaging content, and monitor conversations to maintain a positive brand image and drive engagement and customer satisfaction. With their linguistic skills, graduates can create compelling social media content that resonates with diverse audiences and fosters community engagement.

Advertising Copywriter/Creative Director: Graduates may pursue careers as advertising copywriters or creative directors, responsible for developing creative concepts and writing persuasive copy for advertising campaigns. They collaborate with art directors, designers, and account managers to create advertising campaigns that effectively communicate brand messages and resonate with target audiences. With their language proficiency and creativity, graduates can craft compelling advertising copy that captures attention and drives action.

Marketing Communications Specialist: Some graduates work in marketing communications roles, developing and implementing integrated marketing communication plans that leverage various channels to reach target audiences and achieve marketing objectives. They create marketing collateral, such as brochures, newsletters, and email campaigns, and coordinate communication efforts across channels to ensure consistency in messaging and brand voice. With their language skills and attention to detail, graduates can effectively communicate brand messages and drive engagement through integrated marketing communication campaigns.