BA (Hons) Early Childhood and Marketing

Hope Park

 

INTAKE: September

Program Overview

Liverpool Hope University's BA (Hons) Early Childhood and Marketing program offers a unique blend of early childhood education with a focus on marketing principles and practices. This interdisciplinary program is designed to provide students with a comprehensive understanding of child development, educational theory, and marketing strategies, preparing graduates for careers in education, childcare management, marketing, and more.

Curriculum: The curriculum of the BA (Hons) Early Childhood and Marketing program is carefully crafted to integrate theory and practice from both early childhood education and marketing disciplines. Students study core modules covering topics such as child psychology, pedagogy, consumer behavior, branding, and digital marketing. They also have the opportunity to explore elective modules that align with their interests and career aspirations, allowing them to deepen their knowledge in specific areas of early childhood education and marketing, such as educational marketing or child-friendly branding.

Research Focus: Liverpool Hope University emphasizes research-led teaching, and the BA (Hons) Early Childhood and Marketing program reflects this commitment to scholarly inquiry. Students have the opportunity to engage in research projects that explore various intersections of early childhood education and marketing. They may investigate topics such as marketing strategies for early childhood education programs, the influence of advertising on children's behavior and learning, or the ethical considerations of marketing to young children.

Industry Engagement: The BA (Hons) Early Childhood and Marketing program at Liverpool Hope University fosters strong connections with both the education and marketing sectors. Students have opportunities for industry engagement through placements, internships, and collaborations with schools, childcare centers, marketing agencies, and consumer brands. They gain practical experience developing marketing campaigns, conducting market research, and implementing marketing strategies in educational and child-focused contexts, under the guidance of experienced professionals.

Global Perspective: Liverpool Hope University promotes a global perspective in its programs, and the BA (Hons) Early Childhood and Marketing program is no exception. Students explore diverse cultural contexts, marketing practices, and educational systems from around the world, learning about different approaches to early childhood education and marketing communication. Through international case studies, comparative analysis, and cross-cultural exchanges, students develop intercultural competence and prepare to work in multicultural and diverse educational and marketing environments.

Pollster Education

Location

Hope Park

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 12500

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 51.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduating with a BA (Hons) in Early Childhood and Marketing from Liverpool Hope University opens up diverse career opportunities where graduates can combine their expertise in early childhood education with marketing knowledge and skills. 

Childcare Marketing Specialist: Graduates can pursue careers as marketing specialists for childcare centers, preschools, or educational organizations. They develop marketing strategies and campaigns to attract parents and families, promote educational programs and services, and enhance the visibility and reputation of childcare facilities in the community.

Educational Product Manager: Graduates can work as product managers for companies that develop educational toys, games, or materials for young children. They research market trends, identify consumer needs, and oversee the development and marketing of educational products that support children's learning and development, aligning with educational standards and principles.

Family Engagement Coordinator: Graduates can become family engagement coordinators for schools or educational nonprofits. They develop and implement strategies to engage parents and caregivers in their children's education, including workshops, events, and outreach campaigns that promote family involvement and support children's learning both at home and in educational settings.

Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, focusing on marketing strategies for products and services targeting children and families. They develop online marketing campaigns, manage social media channels, and create engaging content that resonates with young audiences, adhering to ethical guidelines and regulations related to marketing to children.

Child-Focused Brand Manager: Graduates can work as brand managers for companies that produce products or services for children. They oversee brand development, positioning, and communication strategies, ensuring that marketing initiatives align with children's interests, values, and developmental needs while also meeting business objectives and regulatory requirements.

Early Childhood Consultant: Graduates can become early childhood consultants, providing marketing expertise and support to childcare centers, educational institutions, or government agencies. They develop marketing plans, conduct market research, and provide training and guidance to educators and administrators on effective marketing practices to enhance enrollment, engagement, and retention of families.

Market Research Analyst: Graduates can pursue careers as market research analysts, specializing in research related to children's products, services, and consumer behavior. They collect and analyze data on market trends, consumer preferences, and competitive landscapes, providing insights and recommendations to businesses and organizations seeking to better understand and reach the child and family market.


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