MSc Advanced Computer Science
Liverpool Hope University in the UK offers an MSc Advanced Computer Science course that...
BA (Hons) Creative Writing and Marketing
Hope Park
INTAKE: September
Program Overview
Liverpool Hope University's BA (Hons) Creative Writing and Marketing program offers a dynamic blend of creative expression and strategic communication, preparing students for careers in marketing, advertising, public relations, and related fields. Situated in Liverpool, UK, a city renowned for its vibrant cultural scene and thriving creative industries, this program provides students with a comprehensive understanding of marketing principles and practices, while also fostering their creativity and storytelling abilities. Through a combination of theoretical study, practical projects, and industry placements, students develop the skills and knowledge needed to succeed in the fast-paced world of marketing.
Curriculum: The curriculum of the BA (Hons) Creative Writing and Marketing program at Liverpool Hope University is designed to provide students with a well-rounded education that integrates creative writing, marketing theory, and practical marketing skills. Students engage in a variety of modules covering topics such as consumer behavior, branding, digital marketing, advertising, creative writing techniques, and content creation. Through workshops, seminars, and hands-on projects, students learn how to develop effective marketing strategies, craft compelling narratives, and engage audiences across various media platforms.
Research Focus: Liverpool Hope University emphasizes the importance of research and critical inquiry in its BA (Hons) Creative Writing and Marketing program. Students have the opportunity to undertake independent research projects that explore topics at the intersection of creative writing and marketing. Whether conducting market research, analyzing consumer trends, or exploring the role of storytelling in marketing campaigns, students deepen their understanding of the principles and practices of marketing while also honing their research and analytical skills.
Industry Engagement: As part of its commitment to providing real-world learning experiences, Liverpool Hope University fosters strong connections with industry partners and practitioners in the marketing and creative industries. Through guest lectures, workshops, and industry placements, students on the BA (Hons) Creative Writing and Marketing program have the opportunity to learn from professionals working in advertising agencies, marketing firms, digital media companies, and corporate marketing departments. These industry engagements not only enhance students' technical skills and industry knowledge but also provide valuable insights into current trends, best practices, and career opportunities in the field of marketing.
Global Perspective: Liverpool Hope University embraces a global perspective in its BA (Hons) Creative Writing and Marketing program, recognizing the global nature of marketing and the universal appeal of storytelling and creativity. Students explore diverse cultural perspectives, consumer behaviors, and marketing strategies from around the world, gaining a deeper understanding of the complexities of marketing in different cultural contexts. Through international case studies, cross-cultural analysis, and global learning experiences, students develop the cross-cultural awareness and strategic mindset needed to engage with global markets and audiences effectively.
Location
Hope Park
Score
IELTS 6
Tuition Fee
£ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students.
International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.
Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.
Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University.
Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.
External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of Liverpool Hope University's BA (Hons) Creative Writing and Marketing program possess a versatile skill set that prepares them for diverse career opportunities in marketing, advertising, public relations, branding, and related fields. With their combined expertise in creative writing and marketing strategy, graduates are well-equipped to thrive in the dynamic and competitive landscape of the marketing industry.
Content Marketing Specialist: Graduates can pursue careers as content marketing specialists, creating engaging and persuasive content for digital platforms, social media channels, websites, and marketing campaigns. They can work for marketing agencies, content studios, or in-house marketing teams, developing content strategies, writing blog posts, articles, social media posts, and other digital assets that resonate with target audiences and drive engagement.
Brand Manager: Brand managers oversee the development and implementation of brand strategies to build and maintain the reputation and identity of a company or product. Graduates can work in brand management roles for corporations, consumer goods companies, or marketing agencies, conducting market research, developing brand positioning, and coordinating marketing campaigns to strengthen brand equity and drive business growth.
Digital Marketing Specialist: With their understanding of digital platforms and creative storytelling, graduates can pursue careers as digital marketing specialists, focusing on online marketing channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. They can work for digital marketing agencies, e-commerce companies, or in-house marketing teams, developing and executing digital marketing strategies to reach target audiences and achieve business objectives.
Advertising Copywriter: Advertising copywriters create persuasive and compelling copy for advertisements, commercials, and marketing materials across various media channels, including print, television, radio, and digital platforms. Graduates can work for advertising agencies, creative studios, or marketing departments, conceptualizing ideas, writing copy, and collaborating with art directors and designers to create impactful advertising campaigns that drive brand awareness and consumer engagement.
Marketing Communications Specialist: Marketing communications specialists develop and implement integrated marketing communications strategies to effectively communicate messages to target audiences. Graduates can work for corporations, non-profit organizations, or marketing agencies, coordinating marketing campaigns, managing public relations activities, and ensuring consistency in messaging across all communication channels to enhance brand visibility and reputation.
Social Media Manager: Graduates can pursue careers as social media managers, responsible for managing and growing a company's presence on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. They can work for brands, agencies, or as freelancers, developing social media strategies, creating content calendars, engaging with followers, and analyzing performance metrics to optimize social media campaigns and drive business results.
