MSc Advanced Computer Science
Liverpool Hope University in the UK offers an MSc Advanced Computer Science course that...
BA (Hons) Business Management and Marketing
Hope Park
INTAKE: September
Program Overview
Liverpool Hope University's BA (Hons) Business Management and Marketing program offers students a comprehensive understanding of business principles and marketing strategies. This dynamic course prepares students to navigate the evolving landscape of modern business, equipping them with the skills needed to succeed in diverse marketing roles.
Curriculum: The curriculum of the BA (Hons) Business Management and Marketing program at Liverpool Hope University is designed to provide students with a solid foundation in both business management and marketing. Core modules cover key areas such as marketing principles, consumer behavior, branding, digital marketing, and strategic management. Students also have the opportunity to explore specialized topics such as market research, advertising, social media marketing, and international marketing. Through a mix of theoretical learning and practical projects, students develop the knowledge and skills required to create effective marketing strategies and campaigns.
Research Focus: Liverpool Hope University emphasizes research-led teaching, and students in the BA (Hons) Business Management and Marketing program are encouraged to engage in research projects that explore contemporary marketing issues. Research topics may include consumer trends, market segmentation, brand positioning, digital marketing analytics, or the impact of emerging technologies on marketing practices. Through these research projects, students develop critical thinking skills and gain insights into the latest trends and developments in the field of marketing.
Industry Engagement: The university maintains strong ties with industry partners in the business and marketing sectors, providing students with opportunities for internships, work placements, and industry-led projects. Students in the BA (Hons) Business Management and Marketing program have the chance to gain practical experience and insights through guest lectures, company visits, and live briefs set by industry professionals. This industry engagement ensures that graduates are well-prepared for the demands of the marketing industry and can apply their skills in real-world settings.
Global Perspective: Liverpool Hope University promotes a global perspective in the BA (Hons) Business Management and Marketing program, recognizing the importance of understanding international markets and cultural differences. The curriculum includes modules on global marketing strategies, cross-cultural marketing, and international business environments. Additionally, students have opportunities for international study exchanges, fieldwork experiences, and collaborations with peers from around the world, enabling them to gain insights into global marketing dynamics and develop intercultural competence.
Location
Hope Park
Score
IELTS 6
Tuition Fee
£ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students.
International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.
Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.
Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University.
Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.
External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the BA (Hons) Business Management and Marketing program at Liverpool Hope University are well-prepared for a wide range of exciting career opportunities in the dynamic field of marketing.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, strategies, and initiatives for companies or organizations. They develop marketing plans, analyze market trends, and coordinate with creative teams to promote products or services effectively and achieve business objectives.
Digital Marketing Specialist: Graduates may work as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing. They develop digital marketing strategies, analyze data metrics, and optimize online campaigns to increase brand visibility, engagement, and conversions.
Brand Manager: Graduates can work as brand managers, responsible for building and maintaining brand identity, positioning, and equity. They develop brand strategies, oversee brand messaging and creative assets, and monitor brand performance to ensure consistency and relevance in the marketplace.
Market Research Analyst: Graduates may pursue careers as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor activities. They conduct market research studies, interpret findings, and provide insights and recommendations to inform marketing strategies, product development, and business decision-making.
Advertising Account Executive: Graduates can work as advertising account executives for advertising agencies, managing client relationships, and coordinating advertising campaigns. They liaise between clients and internal creative teams, develop advertising proposals, and ensure that campaigns are executed effectively to meet client objectives and budget requirements.
Social Media Manager: Graduates with expertise in social media marketing can pursue roles as social media managers, overseeing brands' social media presence and engagement strategies. They create content calendars, monitor social media platforms, and interact with followers to build brand loyalty, drive website traffic, and generate leads or sales.
Product Manager: Graduates may work as product managers, responsible for developing and launching new products or managing existing product lines. They conduct market analysis, define product features and specifications, and collaborate with cross-functional teams to bring products to market successfully and achieve revenue targets.
Public Relations Specialist: Graduates can pursue careers as public relations specialists, managing communication and relationships between organizations and the public, media, or other stakeholders. They develop PR strategies, draft press releases, handle media inquiries, and manage crisis communications to maintain a positive public image and reputation for their clients or employers.
Event Coordinator: Graduates may work as event coordinators, planning and executing marketing events, trade shows, or promotional activities to engage customers and generate brand awareness. They manage event logistics, coordinate vendors and sponsors, and evaluate event success to ensure alignment with marketing objectives.
Market Development Manager: Graduates can work as market development managers, identifying and exploring new market opportunities or segments for products or services. They conduct market analysis, develop market entry strategies, and establish partnerships or distribution channels to expand business reach and drive revenue growth.
