BA (Hons) Tourism and Media & Communication

Hope Park

 

INTAKE: September

Program Overview

The BA (Hons) Tourism and Media & Communication program at Liverpool Hope University offers an interdisciplinary approach, combining the fields of tourism management and media studies. This undergraduate degree provides students with a comprehensive understanding of both the tourism industry and the role of media and communication in shaping tourist experiences, preparing them for careers in tourism marketing, destination branding, travel journalism, and related fields.

Curriculum: The curriculum of the BA (Hons) Tourism and Media & Communication program covers a diverse range of subjects, including tourism studies, media theory, digital marketing, and communication strategies. Core modules introduce students to key concepts in tourism management and media studies, while elective modules allow them to specialize in areas such as destination marketing, travel writing, social media management, or visual communication.

Research Focus: Liverpool Hope University emphasizes research within its BA (Hons) Tourism and Media & Communication program, encouraging students to explore the intersection of tourism, media, and communication technologies. Research topics may include analyzing the role of social media influencers in shaping travel trends, investigating the impact of destination images on tourist decision-making, or examining the use of storytelling in tourism marketing campaigns. Students have opportunities to undertake research projects, collaborate with industry partners, and contribute to academic discussions in the field.

Industry Engagement: The university fosters close ties with the tourism industry, media organizations, and digital marketing agencies to provide students with practical experience and professional development opportunities. Through internships, work placements, and industry projects, students in the BA (Hons) Tourism and Media & Communication program can gain firsthand experience in tourism marketing, media production, or digital content creation. Industry professionals often contribute to curriculum design, mentorship programs, and guest lectures, ensuring that students develop the skills and networks needed for success in the tourism and media sectors.

Global Perspective: Liverpool Hope University promotes a global perspective within its BA (Hons) Tourism and Media & Communication program, recognizing the globalized nature of tourism and media industries. Through coursework, research projects, and international study opportunities, students explore diverse cultural perspectives, media landscapes, and tourism practices from around the world. They gain an understanding of how media representations, communication technologies, and cultural contexts influence tourist experiences and destination perceptions, preparing them for careers in a globalized media and tourism environment.

Pollster Education

Location

Hope Park

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 12500

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 51.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of the BA (Hons) Tourism and Media & Communication program at Liverpool Hope University possess a unique blend of skills that prepare them for diverse career opportunities in the tourism, media, and communication industries.

Tourism Marketing Specialist: Graduates can work as tourism marketing specialists for tourism boards, destination marketing organizations, or travel companies, developing and implementing marketing strategies that promote tourist destinations through various media channels, such as social media, digital advertising, and content marketing.

Digital Content Creator: Some graduates may pursue careers as digital content creators for travel websites, online publications, or social media platforms, producing engaging content, such as articles, videos, and photographs, that inspire and inform travelers and help promote tourism destinations and experiences.

Travel Journalist/Blogger: Graduates can work as travel journalists or bloggers, writing articles, blog posts, or travel guides about destinations, attractions, and travel experiences for online and print publications, travel websites, or their own travel blogs, influencing and informing potential tourists.

Public Relations Specialist: Some graduates may work as public relations specialists for tourism organizations, hotels, or attractions, managing media relations, organizing press events, and creating communication campaigns to enhance the reputation and visibility of tourism brands and destinations.

Social Media Manager: Graduates can work as social media managers for tourism businesses, hospitality companies, or digital marketing agencies, managing social media accounts, creating engaging content, and interacting with followers to build brand awareness, engagement, and loyalty.

Destination Marketer: Some graduates may work as destination marketers for tourism boards, convention bureaus, or cultural institutions, developing promotional materials, such as brochures, websites, and multimedia presentations, that showcase the attractions, activities, and experiences available in tourist destinations.

Media Planner/Buyer: Graduates can work as media planners or buyers for advertising agencies, media companies, or marketing departments, planning and purchasing advertising space and time in various media outlets, such as television, radio, print, and online platforms, to reach target audiences effectively.

Digital Marketing Analyst: Some graduates may work as digital marketing analysts for market research firms, consulting companies, or corporate marketing departments, analyzing consumer data, monitoring digital marketing campaigns, and providing insights and recommendations to optimize marketing strategies and improve return on investment (ROI).


Similar Courses
WhatsApp Enquiry Call Enquiry