MSc Advanced Computer Science
Liverpool Hope University in the UK offers an MSc Advanced Computer Science course that...
BA Marketing and Musical Theatre
Hope Park
INTAKE: September
Program Overview
The BA Marketing and Musical Theatre program at Liverpool Hope University offers students a unique combination of marketing principles and practical training in musical theatre. This interdisciplinary program is designed to provide students with a comprehensive understanding of marketing strategies and techniques, alongside practical skills in singing, acting, and dancing for musical theatre performance. Students have the opportunity to develop their creative talents while gaining knowledge in marketing, preparing them for diverse careers in the entertainment industry.
Curriculum: The curriculum of the BA Marketing and Musical Theatre program covers a wide range of subjects essential for understanding both marketing and musical theatre. Courses may include marketing principles, consumer behavior, digital marketing, brand management, performing arts theory, acting techniques, vocal training, dance choreography, and musical repertoire. Students learn how to apply marketing concepts to promote musical productions, develop marketing campaigns, and engage with audiences through various channels.
Research Focus: Liverpool Hope University emphasizes research in marketing and performing arts, with a focus on exploring the intersection of marketing strategies and theatrical performance. Faculty members conduct research projects that investigate topics such as audience engagement, branding in the arts, marketing communication in the entertainment industry, and the impact of marketing on audience perceptions and behaviors. Students may have opportunities to participate in research initiatives, conduct independent studies, or collaborate with faculty on research projects relevant to marketing and musical theatre.
Industry Engagement: The BA Marketing and Musical Theatre program fosters strong connections with the entertainment industry, theatre companies, marketing agencies, and performing arts organizations to provide students with practical experiences and insights into the business of theatre and entertainment. Through internships, industry projects, and guest lectures, students gain hands-on experience working with industry professionals, marketing specialists, and theatre producers to promote productions, develop marketing strategies, and engage with audiences.
Global Perspective: Liverpool Hope University promotes a global perspective in its BA Marketing and Musical Theatre program, recognizing the international nature of the entertainment industry and the global appeal of musical theatre. Students explore global marketing trends, cultural influences on consumer behavior, and international theatre markets, gaining insights into the global reach of musical theatre productions and the role of marketing in shaping audience perceptions across different cultural contexts. They may have opportunities to study abroad, participate in international theatre festivals, or collaborate with global partners on marketing projects and productions.
Location
Hope Park
Score
IELTS 6
Tuition Fee
£ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students.
International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.
Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.
Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University.
Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.
External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the BA Marketing and Musical Theatre program from Liverpool Hope University possess a unique combination of skills in marketing and performing arts, making them well-suited for diverse career opportunities in the entertainment industry.
Marketing Manager for Theatre Productions: Graduates can work as marketing managers for theatre productions, overseeing promotional campaigns and marketing strategies to attract audiences to musical theatre shows. They develop marketing plans, coordinate advertising efforts, manage social media presence, and collaborate with production teams to maximize ticket sales and audience engagement.
Public Relations Specialist: Graduates may pursue careers as public relations specialists for entertainment companies, theatre venues, or performing arts organizations. They cultivate relationships with media outlets, coordinate press releases and media coverage, and organize publicity events to generate buzz and excitement around musical theatre productions and events.
Arts Administrator: Graduates can work as arts administrators, managing administrative and marketing aspects of theatre companies, performing arts centers, or arts organizations. They handle budgeting, fundraising, event planning, and marketing initiatives to support the production and promotion of musical theatre performances and events.
Talent Agent: Graduates may pursue careers as talent agents, representing actors, singers, and dancers in the entertainment industry. They scout for talent, negotiate contracts, and promote their clients to casting directors, producers, and theatre companies for roles in musical theatre productions, concerts, and other performing arts projects.
Event Coordinator: Graduates can work as event coordinators for entertainment events, such as musical theatre festivals, concerts, or Broadway tours. They plan and execute promotional events, coordinate logistics, and manage marketing efforts to attract attendees and create memorable experiences for audiences.
Tour Manager: Graduates may pursue careers as tour managers for musical theatre productions or performing arts companies. They oversee tour logistics, coordinate travel arrangements, and manage promotional activities to market and promote touring shows to audiences across different cities and regions.
Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on marketing campaigns and strategies for musical theatre productions in the digital space. They utilize social media platforms, email marketing, and online advertising to reach target audiences, drive ticket sales, and engage fans of musical theatre.
Arts Marketing Consultant: Graduates may work as freelance arts marketing consultants, providing strategic marketing advice and services to theatre companies, performing arts organizations, or individual artists. They offer expertise in branding, audience development, and marketing strategy to help clients promote their musical theatre productions and events effectively.
Arts Educator: Graduates can work as arts educators, teaching marketing courses or workshops for performing arts students or professionals. They share their expertise in marketing strategies, audience engagement, and promotion techniques tailored to the unique needs of the entertainment industry and musical theatre sector.
Entrepreneur: Graduates may choose to start their own businesses in the entertainment industry, such as producing independent musical theatre productions, launching marketing agencies specializing in arts promotion, or creating online platforms for showcasing musical theatre talent and productions.
