BA (Hons) Information Technology and Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
• PTE Academic: A minimum overall score of 59 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students. 

International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.

Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.

Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University. 

Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.

External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.

Graduates of the BA (Hons) Information Technology and Marketing program from Liverpool Hope University possess a unique blend of skills in information technology and marketing, making them well-suited for a variety of roles in the digital marketing landscape. 

Digital Marketing Specialist: Graduates can work as digital marketing specialists, responsible for developing and implementing digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. They utilize their IT skills to analyze data, track campaign performance, and optimize marketing strategies to reach target audiences and achieve marketing goals.

Social Media Manager: Graduates may pursue careers as social media managers, overseeing social media platforms, content creation, and community engagement for brands and organizations. They use their IT expertise to manage social media analytics, monitor trends, and develop social media strategies that increase brand visibility, engagement, and customer loyalty on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Marketing Analyst: Graduates can work as marketing analysts, responsible for analyzing market trends, consumer behavior, and marketing effectiveness using data analytics tools and techniques. They collect and interpret marketing data, conduct market research studies, and generate insights that inform marketing decisions and strategies, helping organizations identify opportunities, optimize campaigns, and drive business growth.

E-commerce Manager: Graduates may pursue careers as e-commerce managers, overseeing online sales channels, website optimization, and digital customer experiences for e-commerce businesses. They use their IT skills to manage e-commerce platforms, implement digital marketing tactics, and enhance user interfaces and functionality to improve online conversion rates, customer retention, and overall sales performance.

Marketing Automation Specialist: Graduates can work as marketing automation specialists, implementing and managing marketing automation platforms that streamline marketing processes, automate repetitive tasks, and personalize customer interactions at scale. They design automated workflows, create targeted email campaigns, and analyze automation performance metrics to drive engagement, nurture leads, and generate sales leads.

Content Marketing Manager: Graduates may pursue careers as content marketing managers, responsible for creating, distributing, and promoting content that attracts, engages, and converts target audiences. They use their IT skills to leverage content management systems (CMS), analytics tools, and SEO techniques to optimize content for search visibility, audience engagement, and lead generation across digital channels.

Data Analyst: Graduates can work as data analysts, specializing in marketing data analysis and visualization to extract actionable insights and trends from large datasets. They use statistical analysis tools, data visualization software, and predictive modeling techniques to identify patterns, segment audiences, and forecast marketing outcomes, helping organizations make data-driven decisions to improve marketing performance and ROI.

Marketing Technology Consultant: Graduates may pursue careers as marketing technology consultants, advising businesses on the selection, implementation, and optimization of marketing technology solutions and platforms. They assess organizational needs, recommend technology solutions, and provide training and support to marketing teams to leverage IT tools effectively, streamline workflows, and achieve marketing objectives.

Digital Strategy Manager: Graduates can work as digital strategy managers, developing and implementing digital marketing strategies that align with overall business objectives and target audience preferences. They use their IT skills to assess digital marketing trends, competitive landscapes, and emerging technologies to identify opportunities for innovation, differentiation, and competitive advantage in the digital marketplace.

Brand Manager: Graduates may pursue careers as brand managers, responsible for developing and maintaining brand identities, messaging, and positioning strategies across digital channels. They use their IT skills to monitor brand sentiment, track online mentions, and engage with consumers on social media platforms to build brand awareness, reputation, and loyalty in the digital space.