MSc Advanced Computer Science
Liverpool Hope University in the UK offers an MSc Advanced Computer Science course that...
BA (Hons) Economics and Marketing
Hope Park
INTAKE: September
Program Overview
The BA (Hons) Economics and Marketing program at Liverpool Hope University offers students a comprehensive understanding of both economic principles and marketing strategies. This interdisciplinary program combines analytical skills from economics with practical marketing knowledge, providing students with a solid foundation for pursuing careers in the dynamic fields of economics and marketing.
Curriculum: The curriculum of the BA (Hons) Economics and Marketing program covers a diverse range of topics essential for understanding both economics and marketing. Courses may include microeconomics, macroeconomics, marketing principles, consumer behavior, market research, advertising, digital marketing, and strategic marketing management. Students have the opportunity to explore the intersection of economics and marketing through specialized modules and hands-on projects.
Research Focus: Liverpool Hope University emphasizes research in economics and marketing, with a focus on applied research that addresses real-world challenges and opportunities in the field. Faculty members are actively engaged in research projects that explore topics such as consumer trends, market dynamics, branding strategies, and the impact of economic factors on marketing decisions. Students may have opportunities to participate in research initiatives, conduct independent studies, or collaborate with faculty on research projects relevant to their interests.
Industry Engagement: The BA (Hons) Economics and Marketing program fosters strong connections with industry partners, marketing agencies, and businesses to provide students with practical experiences and insights into the application of economics and marketing concepts in the business world. Through guest lectures, industry workshops, internships, and live projects, students gain exposure to professionals working in marketing, advertising, market research, and brand management.
Global Perspective: Liverpool Hope University promotes a global perspective in its BA (Hons) Economics and Marketing program, recognizing the globalized nature of markets and the importance of understanding cultural, economic, and social factors that influence consumer behavior and marketing strategies worldwide. Students explore global marketing trends, international markets, and cross-cultural marketing practices, gaining insights into how economic factors shape marketing decisions in different regions and industries. They may have opportunities to study abroad, participate in international marketing projects, or engage with global marketing challenges through coursework, research, and extracurricular activities.
Location
Hope Park
Score
IELTS 6
Tuition Fee
£ 12500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Liverpool Hope University offers various scholarships and financial support options to international students, recognizing their academic excellence and potential. These scholarships aim to make higher education more accessible and affordable for international students.
International Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who have demonstrated outstanding academic achievement. The scholarship is worth up to £2,000 and is awarded based on academic merit.
Vice-Chancellor's International Attainment Scholarship: This scholarship is awarded to high-achieving international undergraduate students who have achieved exceptional academic results. The scholarship is worth up to £3,000 and is based on academic performance.
Partnership Scholarships: Liverpool Hope University has established partnerships with various institutions worldwide. Through these partnerships, international students may be eligible for specific scholarships or fee reductions when applying to Liverpool Hope University.
Country-Specific Scholarships: Liverpool Hope University offers scholarships tailored to students from specific countries or regions. These scholarships may vary in terms of eligibility criteria, funding amount, and application process.
External Scholarships: Liverpool Hope University encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries or other sources. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of the BA (Hons) Economics and Marketing program from Liverpool Hope University possess a unique blend of skills that prepare them for diverse career paths in both economics and marketing.
Marketing Manager: Graduates may pursue careers as marketing managers, overseeing marketing campaigns, developing marketing strategies, and managing marketing teams in companies across various industries. They use their understanding of economic principles to analyze market trends, consumer behavior, and competitive landscapes, guiding marketing efforts to achieve business objectives.
Market Research Analyst: Graduates can work as market research analysts, where they collect and analyze data on consumer preferences, market trends, and competitive dynamics to provide insights and recommendations to businesses. They use economic concepts to interpret market data, identify opportunities, and inform marketing strategies and product development decisions.
Brand Manager: Graduates may pursue careers as brand managers, responsible for building and managing brands, developing brand strategies, and implementing brand marketing initiatives to enhance brand awareness and equity. They leverage their understanding of economic principles to assess brand performance, conduct market research, and make strategic decisions to strengthen brand positioning in the marketplace.
Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), content marketing, and email marketing. They use their analytical skills to measure digital marketing performance, optimize campaigns, and target audiences effectively, driving website traffic, engagement, and conversions for businesses.
Sales Manager: Graduates may pursue careers as sales managers, leading sales teams, setting sales targets, and developing sales strategies to drive revenue growth for companies. They apply economic principles to analyze sales data, forecast sales trends, and identify opportunities for sales optimization and expansion in domestic and international markets.
Advertising Account Executive: Graduates can work as advertising account executives, serving as liaisons between advertising agencies and clients, managing advertising campaigns, and ensuring client satisfaction. They use their understanding of economic principles to evaluate advertising effectiveness, assess return on investment (ROI), and optimize advertising budgets to maximize impact and reach.
Business Development Manager: Graduates may work as business development managers, identifying new business opportunities, building strategic partnerships, and expanding market presence for companies. They apply economic concepts to assess market potential, conduct market analysis, and develop business growth strategies that align with company objectives and market dynamics.
Product Manager: Graduates can pursue careers as product managers, overseeing the development, launch, and lifecycle management of products or services. They use their economic and marketing expertise to conduct market research, define product features, set pricing strategies, and develop go-to-market plans that meet customer needs and drive product success in competitive markets.
Market Economist: Graduates may work as market economists, analyzing economic data, interpreting market trends, and providing economic insights and forecasts to businesses, financial institutions, or government agencies. They apply economic principles to understand market dynamics, assess risk, and make informed decisions in areas such as investment, pricing, and market entry strategies.
Consultant: Graduates can work as marketing consultants or economic consultants, advising businesses, organizations, or government agencies on marketing strategies, economic policies, and business decisions. They use their interdisciplinary expertise to provide strategic advice, conduct market research, and solve complex business challenges, helping clients achieve their goals and stay competitive in dynamic markets.
