MSc Accounting & Business Finance
The MSc Accounting & Business Finance program at the University of Bedfordshire com...
BA (Hons) Business Administration (Marketing)
Luton
INTAKE: Jan, June & Sept
Program Overview
The University of Bedfordshire, situated in the United Kingdom, offers a BA (Hons) Business Administration program with a specialization in Marketing. This program is designed to provide students with a comprehensive understanding of business principles with a specific focus on marketing strategies, consumer behavior, branding, and market research. Students enrolled in this program gain practical skills and theoretical knowledge necessary for success in various marketing roles within both domestic and international contexts.
Curriculum: The curriculum of the BA (Hons) Business Administration (Marketing) program at the University of Bedfordshire is carefully crafted to cover a broad spectrum of topics relevant to contemporary marketing practices. Students study core business subjects such as management, finance, accounting, and operations alongside specialized marketing modules. These modules encompass areas such as marketing management, digital marketing, consumer behavior, branding, market research, and advertising. The curriculum is designed to provide students with a balanced blend of theoretical foundations and practical applications, preparing them to tackle real-world marketing challenges effectively.
Research Focus: The University of Bedfordshire places a strong emphasis on research within the field of business and marketing. Students enrolled in the BA (Hons) Business Administration (Marketing) program have opportunities to engage in research projects under the guidance of experienced faculty members. Research areas may include market trends analysis, consumer behavior studies, marketing effectiveness evaluation, and emerging marketing technologies. Through research-focused coursework and collaborative projects, students develop critical thinking, analytical, and research skills that are invaluable in the marketing profession.
Industry Engagement: The BA (Hons) Business Administration (Marketing) program at the University of Bedfordshire emphasizes industry engagement to provide students with practical insights and networking opportunities. The university maintains strong connections with industry partners, including marketing agencies, corporations, and non-profit organizations. Guest lectures, workshops, seminars, and industry projects are integrated into the curriculum to expose students to real-world marketing scenarios and challenges. Additionally, students may have the opportunity to undertake internships or placements with industry partners, gaining hands-on experience and enhancing their employability.
Global Perspective: In today's interconnected world, having a global perspective is crucial for success in the field of marketing. The BA (Hons) Business Administration (Marketing) program at the University of Bedfordshire incorporates a global outlook into its curriculum. Students learn about international marketing strategies, cross-cultural communication, and global market trends. Case studies and projects often include examples from diverse cultural and geographic contexts, allowing students to develop an appreciation for the complexities of marketing on a global scale. Furthermore, the university may offer opportunities for international exchange programs or study abroad experiences, enabling students to broaden their horizons and gain international exposure.
Location
Luton
Score
IELTS 6
Tuition Fee
£ 15500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 72 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bedfordshire offers various scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, support underrepresented groups, and provide financial assistance to deserving students.
Vice Chancellor's Scholarships: These scholarships are available to both undergraduate and postgraduate students and offer a reduction in tuition fees. The scholarships are awarded based on academic achievement, leadership potential, and contribution to the community.
Bedfordshire Education Excellence Scholarship: This scholarship is aimed at supporting high-achieving students from the local region. It provides a fee reduction for eligible undergraduate students who have achieved outstanding academic results.
Sports Scholarships: The university offers sports scholarships to talented athletes who have demonstrated exceptional performance in their respective sports. These scholarships provide financial support, coaching, access to sports facilities, and other benefits to help athletes balance their studies and sports commitments.
International Scholarships: The university provides scholarships specifically for international students. These scholarships are awarded based on academic merit and can help offset tuition fees for eligible international students.
External Scholarships: In addition to the university-specific scholarships, students can also explore external scholarship opportunities offered by government organizations, charities, and other funding bodies. The university's scholarship office can provide guidance and support in finding external scholarship opportunities.
The University of Bedfordshire provide a range of scholarships to help students achieve their academic goals and make their university experience more accessible and affordable.
Graduates of the BA (Hons) Business Administration (Marketing) program at the University of Bedfordshire are well-positioned to pursue a variety of rewarding career paths in the dynamic field of marketing.
Marketing Manager: Graduates may aspire to become marketing managers, overseeing the development and implementation of marketing strategies for organizations across various industries. They are responsible for conducting market research, identifying target audiences, managing advertising campaigns, and analyzing marketing performance metrics to drive business growth.
Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates can pursue roles as digital marketing specialists. They specialize in leveraging digital platforms such as social media, search engines, email, and content marketing to reach and engage with consumers effectively. They may also be involved in managing websites, optimizing online advertising campaigns, and measuring digital marketing ROI.
Brand Manager: Brand managers are tasked with building and maintaining strong brand identities for products or services. Graduates can pursue careers as brand managers, developing brand strategies, managing brand assets, and ensuring brand consistency across various marketing channels. They collaborate with cross-functional teams to enhance brand awareness, loyalty, and equity.
Market Research Analyst: Graduates with strong analytical skills may choose to work as market research analysts, gathering and interpreting data to provide insights into consumer behavior, market trends, and competitive landscapes. They conduct surveys, analyze demographic information, and utilize statistical techniques to inform marketing decisions and strategies.
Advertising Executive: Advertising executives play a crucial role in creating and executing advertising campaigns to promote products or services. Graduates may work in advertising agencies or within the marketing departments of organizations, developing creative concepts, managing media placements, and measuring advertising campaign effectiveness.
Product Manager: Product managers are responsible for the development and management of products throughout their lifecycle. Graduates can pursue roles as product managers, collaborating with cross-functional teams to define product features, pricing strategies, and go-to-market plans. They monitor market trends, gather customer feedback, and drive product innovation to meet consumer needs.
Marketing Consultant: Graduates may choose to work as marketing consultants, providing strategic advice and solutions to businesses seeking to improve their marketing performance. They assess clients' marketing challenges, conduct market analyses, and develop tailored recommendations to enhance brand positioning, customer acquisition, and revenue generation.
Public Relations Specialist: Public relations specialists manage the reputation and public image of organizations by crafting compelling narratives and engaging with media and stakeholders. Graduates can pursue careers in public relations, managing press releases, organizing events, and handling crisis communications to build and protect brand reputation.
Social Media Manager: With the growing influence of social media in marketing, graduates can specialize as social media managers, responsible for developing and executing social media strategies to engage audiences and drive brand awareness. They create content, manage social media platforms, monitor conversations, and analyze social media performance metrics.
Entrepreneurship: Some graduates may choose to leverage their entrepreneurial spirit and marketing expertise to start their own businesses or ventures. They may launch marketing agencies, e-commerce platforms, or niche businesses, applying their marketing knowledge to innovate and drive business success.
