MSc Accounting & Business Finance
The MSc Accounting & Business Finance program at the University of Bedfordshire com...
BSc (Hons) Business Management with Digital Marketing
Luton
INTAKE: September
Program Overview
The BSc (Hons) Business Management with Digital Marketing program at the University of Bedfordshire is designed to equip students with a comprehensive understanding of business management principles and specialized skills in digital marketing. This undergraduate degree integrates core business management courses with specialized training in digital marketing strategies, techniques, and tools. Students learn to leverage digital channels and technologies to create impactful marketing campaigns, engage with target audiences, and drive business growth in today's digital-first landscape.
Curriculum: The curriculum of the BSc (Hons) Business Management with Digital Marketing program is carefully structured to cover a wide range of topics relevant to both business management and digital marketing. Core business management modules provide students with a solid foundation in areas such as organizational behavior, marketing management, financial analysis, operations management, and strategic planning. Specialized digital marketing courses focus on topics such as social media marketing, search engine optimization (SEO), content marketing, digital advertising, and web analytics. Practical components of the curriculum include case studies, marketing projects, internships, and workshops, allowing students to apply their digital marketing skills in real-world business contexts.
Research Focus: Research plays a crucial role in advancing the field of digital marketing and informing evidence-based marketing practices. The University of Bedfordshire is committed to conducting research that addresses key challenges and opportunities in digital marketing. Faculty members engage in research projects that explore topics such as consumer behavior in digital environments, digital marketing effectiveness, emerging trends in digital technology, and ethical considerations in digital marketing practices. Students enrolled in the BSc (Hons) Business Management with Digital Marketing program have the opportunity to participate in research initiatives, gaining valuable research skills and insights into best practices in digital marketing.
Industry Engagement: The University of Bedfordshire recognizes the importance of industry engagement in preparing students for successful careers in digital marketing. Through partnerships with digital marketing agencies, technology companies, and industry associations, the university facilitates meaningful industry connections for students in the program. Students have opportunities for internships, work placements, networking events, and guest lectures from industry professionals, allowing them to gain practical experience, build professional networks, and stay abreast of industry trends and best practices. These industry connections also help students develop the skills and attributes valued by employers in the digital marketing sector.
Global Perspective: Digital marketing is inherently global, and the BSc (Hons) Business Management with Digital Marketing program at the University of Bedfordshire embraces a global perspective. Students explore case studies and examples from diverse geographical regions, gaining insights into global digital marketing practices, cross-cultural consumer behavior, and international market dynamics. The program also encourages students to consider the global implications of their digital marketing strategies, including opportunities for international market expansion, multicultural marketing, and global brand management. By fostering a global outlook, the program prepares students to work effectively in multinational corporations and contribute to global marketing efforts.
Location
Luton
Score
IELTS 6
Tuition Fee
£ 15500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 72 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bedfordshire offers various scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, support underrepresented groups, and provide financial assistance to deserving students.
Vice Chancellor's Scholarships: These scholarships are available to both undergraduate and postgraduate students and offer a reduction in tuition fees. The scholarships are awarded based on academic achievement, leadership potential, and contribution to the community.
Bedfordshire Education Excellence Scholarship: This scholarship is aimed at supporting high-achieving students from the local region. It provides a fee reduction for eligible undergraduate students who have achieved outstanding academic results.
Sports Scholarships: The university offers sports scholarships to talented athletes who have demonstrated exceptional performance in their respective sports. These scholarships provide financial support, coaching, access to sports facilities, and other benefits to help athletes balance their studies and sports commitments.
International Scholarships: The university provides scholarships specifically for international students. These scholarships are awarded based on academic merit and can help offset tuition fees for eligible international students.
External Scholarships: In addition to the university-specific scholarships, students can also explore external scholarship opportunities offered by government organizations, charities, and other funding bodies. The university's scholarship office can provide guidance and support in finding external scholarship opportunities.
The University of Bedfordshire provide a range of scholarships to help students achieve their academic goals and make their university experience more accessible and affordable.
Graduates of the BSc (Hons) Business Management with Digital Marketing program at the University of Bedfordshire are well-equipped to pursue diverse and rewarding career paths that leverage their combined expertise in business management and digital marketing.
Digital Marketing Specialist: One of the primary career paths for graduates of the BSc (Hons) Business Management with Digital Marketing program is becoming a digital marketing specialist. Digital marketing specialists design and implement digital marketing campaigns across various channels, including social media, email, search engines, and websites. They analyze market trends, identify target audiences, and develop strategies to engage with customers and drive business growth through digital channels.
Social Media Manager: Graduates may pursue careers as social media managers, focusing on managing and optimizing social media platforms to enhance brand visibility, engagement, and customer loyalty. Social media managers develop social media strategies, create engaging content, and monitor social media metrics to measure the effectiveness of social media campaigns. They interact with followers, respond to comments, and leverage social media analytics to inform marketing decisions and improve brand perception.
Digital Content Creator: For graduates with strong creative skills, careers as digital content creators offer exciting opportunities. Digital content creators produce a wide range of digital content, including articles, videos, infographics, and podcasts, to engage audiences and promote brands online. They collaborate with marketing teams to develop content strategies, create compelling storytelling narratives, and produce multimedia content that resonates with target audiences across digital platforms.
SEO Specialist: Graduates may pursue careers as search engine optimization (SEO) specialists, focusing on optimizing websites and digital content to improve search engine rankings and visibility. SEO specialists conduct keyword research, analyze website performance metrics, and implement on-page and off-page SEO techniques to increase organic traffic and enhance online visibility. They stay abreast of search engine algorithm updates and industry best practices to ensure that websites rank competitively in search engine results pages (SERPs).
Digital Marketing Analyst: With their expertise in digital marketing analytics, graduates may pursue careers as digital marketing analysts. Digital marketing analysts analyze digital marketing campaigns, website traffic, and customer engagement metrics to evaluate marketing effectiveness and optimize digital marketing strategies. They use web analytics tools, social media analytics platforms, and customer relationship management (CRM) systems to track and measure marketing performance, identify trends, and generate actionable insights for marketing optimization.
E-commerce Manager: For graduates interested in online retail and e-commerce, careers as e-commerce managers offer rewarding opportunities. E-commerce managers oversee all aspects of online sales and operations, including website management, product merchandising, inventory management, and customer service. They develop e-commerce strategies, optimize product listings, and implement promotional campaigns to drive online sales and maximize revenue through digital channels.
Digital Marketing Strategist: Graduates may pursue careers as digital marketing strategists, focusing on developing comprehensive digital marketing strategies to achieve business objectives. Digital marketing strategists conduct market research, identify target audiences, and develop integrated marketing plans that leverage digital channels to reach and engage with customers. They collaborate with cross-functional teams to align digital marketing efforts with overall business goals and measure the success of digital marketing initiatives.
Email Marketing Specialist: With their expertise in email marketing, graduates may pursue careers as email marketing specialists. Email marketing specialists develop and execute email marketing campaigns to nurture leads, drive conversions, and retain customers. They create personalized email content, segment email lists, and optimize email deliverability and performance metrics. Email marketing specialists use email marketing automation tools to streamline campaign management and maximize email marketing effectiveness.
Digital Marketing Consultant: For graduates interested in freelancing or entrepreneurship, careers as digital marketing consultants offer flexibility and autonomy. Digital marketing consultants provide strategic advice and guidance to businesses on digital marketing strategies, tools, and tactics. They conduct digital marketing audits, develop customized marketing plans, and provide ongoing support and optimization to help businesses achieve their digital marketing goals and drive business growth.
Brand Manager: Graduates may pursue careers as brand managers, focusing on building and managing brand equity across digital channels. Brand managers develop brand strategies, oversee brand messaging and positioning, and ensure brand consistency across all digital touchpoints. They monitor brand performance metrics, conduct competitor analysis, and identify opportunities to strengthen brand presence and reputation in the digital marketplace.
