MSc Accounting & Business Finance
The MSc Accounting & Business Finance program at the University of Bedfordshire com...
BSc (Hons) Marketing
University Square Campus, Luton
INTAKE: Jan, Feb & Sep
Program Overview
The University of Bedfordshire, located in the United Kingdom, is renowned for its commitment to academic excellence and innovation in the field of marketing education. Offering a diverse range of undergraduate and postgraduate programs, the university provides students with a dynamic learning environment and access to cutting-edge resources. One of its flagship programs is the BSc (Hons) Marketing, designed to equip students with the knowledge, skills, and practical experience necessary to excel in the dynamic and competitive field of marketing.
Curriculum: The curriculum of the BSc (Hons) Marketing program at the University of Bedfordshire is carefully structured to cover a comprehensive range of topics essential for a career in marketing. Core modules encompass areas such as marketing principles, consumer behavior, market research, branding, digital marketing, and marketing strategy. Students also have the opportunity to specialize in areas such as advertising, public relations, social media marketing, or international marketing. The program emphasizes experiential learning through practical projects, case studies, and industry placements, ensuring graduates are well-prepared to meet the demands of the rapidly evolving marketing landscape.
Research Focus: While the primary focus of the BSc (Hons) Marketing program is on practical skills development and industry relevance, the University of Bedfordshire encourages students to engage in research and scholarly inquiry. Students have the opportunity to explore research methodologies, critically evaluate marketing literature, and undertake independent research projects in collaboration with faculty members. Through research-focused modules and dissertation projects, students develop critical thinking skills, enhance their understanding of marketing theories and concepts, and contribute to the advancement of knowledge in the field of marketing.
Industry Engagement: The BSc (Hons) Marketing program at the University of Bedfordshire places a strong emphasis on industry engagement to ensure graduates are well-prepared for the demands of the marketing profession. The university collaborates closely with marketing agencies, businesses, and industry partners to provide students with hands-on learning experiences and exposure to real-world marketing environments. Industry placements, guest lectures, and networking events enable students to gain practical insights into marketing practices, develop professional networks, and explore career pathways within the marketing industry. Additionally, the university's strong alumni network offers students valuable networking opportunities and potential employment prospects upon graduation.
Global Perspective: In an increasingly interconnected world, the BSc (Hons) Marketing program at the University of Bedfordshire emphasizes the importance of a global perspective in marketing education. The curriculum incorporates discussions on global marketing trends, cross-cultural consumer behavior, and international marketing strategies. Students have the opportunity to learn from diverse faculty members and classmates, participate in international study exchanges, and engage with global marketing initiatives. By embracing diversity and promoting global awareness, the program prepares graduates to navigate the complexities of the global marketplace and develop marketing strategies that resonate with diverse audiences worldwide.
Location
University Square Campus, Luton
Score
IELTS 6
Tuition Fee
£ 15500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 72 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bedfordshire offers various scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, support underrepresented groups, and provide financial assistance to deserving students.
Vice Chancellor's Scholarships: These scholarships are available to both undergraduate and postgraduate students and offer a reduction in tuition fees. The scholarships are awarded based on academic achievement, leadership potential, and contribution to the community.
Bedfordshire Education Excellence Scholarship: This scholarship is aimed at supporting high-achieving students from the local region. It provides a fee reduction for eligible undergraduate students who have achieved outstanding academic results.
Sports Scholarships: The university offers sports scholarships to talented athletes who have demonstrated exceptional performance in their respective sports. These scholarships provide financial support, coaching, access to sports facilities, and other benefits to help athletes balance their studies and sports commitments.
International Scholarships: The university provides scholarships specifically for international students. These scholarships are awarded based on academic merit and can help offset tuition fees for eligible international students.
External Scholarships: In addition to the university-specific scholarships, students can also explore external scholarship opportunities offered by government organizations, charities, and other funding bodies. The university's scholarship office can provide guidance and support in finding external scholarship opportunities.
The University of Bedfordshire provide a range of scholarships to help students achieve their academic goals and make their university experience more accessible and affordable.
Graduates of the BSc (Hons) Marketing program at the University of Bedfordshire have a plethora of exciting career opportunities in various sectors of the dynamic and ever-evolving field of marketing.
Marketing Manager: Graduates may pursue careers as marketing managers, responsible for overseeing the development and implementation of marketing strategies to promote products or services. Marketing managers analyze market trends, identify target audiences, coordinate marketing campaigns, and manage budgets to achieve organizational goals and objectives.
Digital Marketing Specialist: With expertise in digital marketing, graduates may work as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing. Digital marketing specialists create digital marketing campaigns, analyze digital analytics data, and optimize online marketing efforts to drive website traffic, generate leads, and increase brand awareness and engagement.
Market Research Analyst: Graduates may pursue careers as market research analysts, responsible for collecting and analyzing data to evaluate market trends, consumer preferences, and competitive landscapes. Market research analysts design research studies, conduct surveys and focus groups, and interpret data to provide insights and recommendations to inform marketing strategies and decision-making.
Brand Manager: Graduates may work as brand managers, responsible for developing and maintaining brand identities, values, and positioning strategies to build brand equity and drive brand awareness and loyalty. Brand managers develop brand guidelines, oversee brand messaging and communications, and collaborate with internal teams and external partners to ensure brand consistency across all marketing channels.
Advertising Account Executive: Graduates may pursue careers as advertising account executives, working for advertising agencies or marketing firms to develop and implement advertising campaigns for clients. Advertising account executives liaise with clients to understand their advertising needs, develop creative concepts and strategies, and coordinate with creative teams, media planners, and vendors to execute campaigns that effectively reach target audiences and achieve campaign objectives.
Public Relations Specialist: With expertise in public relations, graduates may work as public relations specialists, responsible for managing the public image and reputation of organizations or brands. Public relations specialists develop public relations strategies, create press releases and media kits, cultivate relationships with media outlets and influencers, and handle crisis communications to maintain positive public perception and mitigate reputational risks.
Sales Manager: Graduates may pursue careers as sales managers, overseeing sales teams and strategies to drive revenue growth and achieve sales targets. Sales managers develop sales plans, set sales quotas, train and motivate sales staff, and monitor sales performance to identify opportunities for improvement and ensure customer satisfaction.
Marketing Consultant: Some graduates may choose to work as marketing consultants, providing strategic marketing advice and solutions to businesses and organizations. Marketing consultants conduct marketing audits, develop marketing plans, and offer expertise in areas such as market segmentation, product positioning, pricing strategies, and promotional tactics to help clients achieve their marketing objectives and improve business performance.
Social Media Manager: With the increasing importance of social media in marketing, graduates may specialize as social media managers, responsible for managing and optimizing social media accounts and campaigns to enhance brand visibility, engage audiences, and drive website traffic and conversions. Social media managers create social media content, monitor social media metrics, and implement strategies to grow social media followings and foster community engagement.
Product Manager: Graduates may pursue careers as product managers, responsible for overseeing the development, launch, and lifecycle management of products or services. Product managers conduct market research, define product features and specifications, collaborate with cross-functional teams, and develop go-to-market strategies to ensure product success and market competitiveness.
