MSc Accounting & Business Finance
The MSc Accounting & Business Finance program at the University of Bedfordshire com...
BA (Hons) Media, Marketing and Public Relations
University Square Campus, Luton
INTAKE: Feb & Oct
Program Overview
The BA (Hons) Media, Marketing, and Public Relations program at the University of Bedfordshire, UK, offers students a comprehensive education in the dynamic fields of media, marketing, and public relations. This interdisciplinary program combines theoretical knowledge with practical skills to prepare students for careers in various sectors, including advertising, branding, journalism, digital media, and corporate communications.
Curriculum: The curriculum of the BA (Hons) Media, Marketing, and Public Relations program covers a broad range of topics related to media studies, marketing principles, and public relations strategies. Students study modules such as media theory and practice, marketing management, consumer behavior, digital marketing, strategic communication, and media law and ethics. They also have the opportunity to choose elective modules in areas such as social media marketing, public relations campaign planning, advertising creativity, or media production. The program includes hands-on projects, case studies, and industry simulations to develop students' practical skills and critical thinking abilities.
Research Focus: Research is an integral part of the BA (Hons) Media, Marketing, and Public Relations program at the University of Bedfordshire. Students learn research methods and techniques commonly used in media, marketing, and public relations research, such as surveys, focus groups, content analysis, and market research. They conduct research projects on topics of interest, exploring issues such as media effects, consumer trends, brand perception, or public opinion. Through research, students develop analytical skills, data interpretation abilities, and an understanding of the theoretical foundations of media, marketing, and public relations.
Industry Engagement: The University of Bedfordshire emphasizes industry engagement in the BA (Hons) Media, Marketing, and Public Relations program, providing students with opportunities to gain practical experience and connect with professionals in the field. Students may undertake work placements or internships with media companies, advertising agencies, public relations firms, or marketing departments of corporations, gaining hands-on experience in media production, campaign management, or corporate communication. They may also collaborate with industry partners on live projects, client briefs, or consultancy assignments, receiving feedback and mentorship from industry professionals to enhance their employability and industry readiness.
Global Perspective: The BA (Hons) Media, Marketing, and Public Relations program at the University of Bedfordshire offers students a global perspective on media, marketing, and public relations. Students study global media trends, international marketing strategies, and cross-cultural communication practices, examining the impact of globalization on media industries, consumer behavior, and brand management. They may have the opportunity to participate in international study exchanges, field trips, or collaborative projects with students and professionals from around the world, gaining insights into global media markets and cultural differences in communication practices.
Location
University Square Campus, Luton
Score
IELTS 6
Tuition Fee
£ 15500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 72 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bedfordshire offers various scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, support underrepresented groups, and provide financial assistance to deserving students.
Vice Chancellor's Scholarships: These scholarships are available to both undergraduate and postgraduate students and offer a reduction in tuition fees. The scholarships are awarded based on academic achievement, leadership potential, and contribution to the community.
Bedfordshire Education Excellence Scholarship: This scholarship is aimed at supporting high-achieving students from the local region. It provides a fee reduction for eligible undergraduate students who have achieved outstanding academic results.
Sports Scholarships: The university offers sports scholarships to talented athletes who have demonstrated exceptional performance in their respective sports. These scholarships provide financial support, coaching, access to sports facilities, and other benefits to help athletes balance their studies and sports commitments.
International Scholarships: The university provides scholarships specifically for international students. These scholarships are awarded based on academic merit and can help offset tuition fees for eligible international students.
External Scholarships: In addition to the university-specific scholarships, students can also explore external scholarship opportunities offered by government organizations, charities, and other funding bodies. The university's scholarship office can provide guidance and support in finding external scholarship opportunities.
The University of Bedfordshire provide a range of scholarships to help students achieve their academic goals and make their university experience more accessible and affordable.
Graduates of the BA (Hons) Media, Marketing, and Public Relations program from the University of Bedfordshire, UK, possess a diverse skill set and knowledge base that prepares them for a wide range of careers in the fields of media, marketing, and public relations.
Marketing Manager: Graduates can pursue careers as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. Marketing managers analyze market trends, identify target audiences, and plan marketing campaigns across various channels, including digital media, advertising, and social media. They collaborate with creative teams, sales teams, and external agencies to drive brand awareness, customer engagement, and sales growth.
Public Relations Specialist: Those interested in managing communications between organizations and their stakeholders can work as public relations specialists. Public relations specialists develop and execute public relations campaigns to build positive brand reputation, manage media relations, and handle crisis communications. They write press releases, organize events, and engage with journalists and influencers to generate positive publicity and manage corporate image and reputation.
Media Planner/Buyer: Graduates may pursue careers as media planners or buyers, responsible for planning and purchasing advertising space across various media channels, such as television, radio, print, and digital media. Media planners analyze target audience demographics and media consumption habits to create effective media plans that reach and engage the desired audience. They negotiate advertising rates, monitor campaign performance, and optimize media budgets to maximize the impact of advertising campaigns.
Digital Marketing Specialist: Those interested in leveraging digital platforms and technologies to reach and engage audiences can work as digital marketing specialists. Digital marketing specialists develop and implement digital marketing strategies, including search engine optimization (SEO), social media marketing, email marketing, and content marketing. They analyze digital metrics and user data to measure campaign effectiveness, identify trends, and optimize digital marketing efforts to achieve business goals.
Brand Manager: Graduates may pursue careers as brand managers, responsible for managing and enhancing the reputation and identity of brands within organizations. Brand managers develop brand strategies, positioning statements, and brand guidelines to ensure consistent brand messaging across all touchpoints. They conduct market research, monitor competitor activity, and identify opportunities for brand differentiation and growth through product innovation, advertising, and brand partnerships.
Market Research Analyst: Those interested in analyzing market trends and consumer behavior can work as market research analysts. Market research analysts collect and analyze data on consumer preferences, market trends, and competitor strategies to inform strategic decision-making and marketing efforts. They design surveys, conduct focus groups, and analyze quantitative and qualitative data to provide insights and recommendations to businesses on product development, pricing strategies, and market positioning.
Social Media Manager: Graduates may specialize in social media management, overseeing the creation, curation, and distribution of content across social media platforms to engage audiences and build brand awareness. Social media managers develop social media strategies, create content calendars, and manage social media accounts to foster community engagement, drive website traffic, and generate leads or sales. They monitor social media metrics, respond to customer inquiries, and manage influencer partnerships to enhance brand visibility and reputation.
Content Creator/Producer: Those with strong writing, storytelling, or multimedia skills can work as content creators or producers, creating compelling content for various media platforms, including websites, blogs, social media, and video channels. Content creators research and develop content ideas, write or produce content, and distribute it to target audiences to inform, entertain, or engage them. They may specialize in areas such as copywriting, video production, graphic design, or podcasting, depending on their interests and skills.
