BA (Hons) Media and Communication (with placement)

Cambridge

 

INTAKE: September

Program Overview

The BA (Hons) Media and Communication program at Anglia Ruskin University (ARU) offers students a dynamic and interdisciplinary education in the field of media studies, communication theory, and digital media production. This four-year program, which includes a placement year, provides students with a comprehensive understanding of media industries, communication technologies, and the cultural impact of media in society. Students explore a diverse range of media forms, including television, film, digital media, journalism, and advertising, gaining practical skills and theoretical knowledge to navigate the evolving landscape of media and communication.

Curriculum: The curriculum of the BA (Hons) Media and Communication program covers a wide range of topics, including media theory, communication research, media production, and digital storytelling. Core modules introduce students to fundamental concepts in media analysis, audience studies, and media ethics, while specialized electives allow them to explore specific areas of interest, such as film studies, social media marketing, multimedia journalism, or cultural studies. Practical workshops, creative projects, and industry placements provide hands-on experience in media production, content creation, and digital communication strategies, preparing students for careers in media and creative industries.

Research Focus: Anglia Ruskin University emphasizes research within the BA (Hons) Media and Communication program, encouraging students to critically analyze media texts, media industries, and communication practices. Faculty members are actively engaged in research across various areas, including media globalization, digital culture, audience reception, and media representation. Students have opportunities to conduct independent research projects, analyze media trends, and contribute to scholarly debates in media studies. Research-informed teaching fosters critical thinking, media literacy, and analytical skills, enhancing students' understanding of media effects and communication dynamics in contemporary society.

Industry Engagement: ARU maintains strong connections with media organizations, digital agencies, and creative industries to ensure that the BA (Hons) Media and Communication program remains relevant and responsive to the needs of the media sector. Through guest lectures, industry workshops, and collaborative projects, students have the opportunity to interact with media professionals, filmmakers, journalists, and digital content creators. Industry placements provide students with valuable work experience in media production companies, advertising agencies, newsrooms, or digital marketing firms, allowing them to gain practical skills and insights into media industry practices and trends.

Global Perspective: With a commitment to global perspectives, Anglia Ruskin University offers students a global outlook within the BA (Hons) Media and Communication program. The curriculum incorporates international case studies, cross-cultural perspectives, and global media trends to prepare students for careers in a diverse and interconnected world. Opportunities for international exchanges, study abroad programs, and collaborative projects with international partners further enrich students' understanding of global media landscapes, fostering intercultural competence, adaptability, and global citizenship.

Pollster Education

Location

Cambridge

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 15000

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs are typically required to have a minimum academic qualification of 55% or above in their previous studies. The specific entry requirements may vary depending on the program applied to.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
  • PTE Academic: A minimum overall score of 62 with no individual score below 59.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Anglia Ruskin University in the UK offers various scholarships and financial aid opportunities to international students to support their academic journey. These scholarships are designed to recognize and reward exceptional academic achievements and provide financial assistance to deserving students. 

Vice Chancellor's International Excellence Scholarships: These scholarships are awarded to international students who demonstrate outstanding academic performance and potential. The scholarships are available for both undergraduate and postgraduate programs. Successful candidates receive a tuition fee discount, which varies based on the level of study and the applicant's academic qualifications.

International Merit Scholarships: Anglia Ruskin University offers merit-based scholarships to international students who have achieved exceptional academic results in their previous studies. These scholarships are available for both undergraduate and postgraduate programs. The scholarship amount is determined based on the applicant's academic qualifications and may cover a percentage of the tuition fees.

Country-Specific Scholarships: Anglia Ruskin University also provides scholarships specifically tailored to students from certain countries. These scholarships aim to promote cultural diversity and academic excellence. The eligibility criteria, scholarship amounts, and application procedures vary depending on the country of origin.

External Scholarships and Funding: In addition to the university-specific scholarships, international students at Anglia Ruskin University can explore external funding options available through government scholarships, foundations, and organizations in their home countries. The university's scholarship office provides guidance and support in identifying and applying for these external scholarships.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of Anglia Ruskin University's BA (Hons) Media and Communication program possess a versatile skill set and practical experience that prepare them for diverse careers in the rapidly evolving field of media and communication. This four-year program, which includes a placement year, equips students with the knowledge and expertise to thrive in various roles within media industries, digital marketing, journalism, public relations, and creative sectors. 

Digital Media Producer: Graduates can work as digital media producers, creating engaging multimedia content for online platforms, social media channels, and digital marketing campaigns. They may produce videos, podcasts, infographics, and interactive content to engage audiences and promote brands or organizations. Digital media producers collaborate with content creators, graphic designers, and marketing teams to develop compelling digital narratives and storytelling strategies.

Journalist/Reporter: Graduates can pursue careers as journalists or reporters, covering news stories, conducting interviews, and writing articles for print, online, or broadcast media outlets. They may work for newspapers, magazines, television stations, or online news platforms, investigating current events, analyzing trends, and delivering timely and accurate news coverage to the public. Journalists play a vital role in informing and educating audiences about local, national, and global issues.

Social Media Manager: Graduates can specialize in social media management, overseeing the social media presence and digital communication strategies of companies, brands, or public figures. They may develop social media campaigns, create engaging content, and interact with followers to build brand awareness, drive engagement, and enhance customer relationships. Social media managers monitor social media metrics, analyze audience behavior, and optimize content for maximum reach and impact.

Public Relations Specialist: Graduates can work as public relations specialists, managing communication between organizations and their stakeholders, including the media, investors, customers, and the public. They may craft press releases, organize press events, and develop communication strategies to shape public perception, enhance brand reputation, and manage crises effectively. Public relations specialists play a critical role in building and maintaining positive relationships with key audiences.

Content Marketing Strategist: Graduates can pursue careers in content marketing, developing content strategies and campaigns to attract, engage, and convert audiences into customers or supporters. They may work for digital marketing agencies, content studios, or in-house marketing teams, creating blog posts, videos, whitepapers, and other content assets to drive brand awareness, generate leads, and foster customer loyalty. Content marketing strategists analyze market trends, identify audience needs, and leverage storytelling techniques to achieve marketing objectives.

Media Analyst/Researcher: Graduates can specialize in media analysis and research, studying media consumption patterns, audience behavior, and media effects on society. They may work for market research firms, media monitoring agencies, or academic institutions, conducting surveys, analyzing data, and producing reports to help organizations understand media trends, evaluate advertising campaigns, and make informed decisions about media investments.

Digital Content Creator: Graduates can work as digital content creators, producing multimedia content for online platforms, including blogs, vlogs, podcasts, and social media channels. They may build personal brands or create content for organizations, exploring niche topics, sharing expertise, and engaging with online communities. Digital content creators monetize their content through advertising, sponsorships, or subscription models, leveraging their creativity and storytelling skills to build a loyal audience.


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