MSc Accounting and Finance with Placement
The MSc in Accounting and Finance with Placement at Anglia Ruskin University is designe...
BSc (Hons) Business with Marketing
Cambridge
INTAKE: Jan & Sept
Program Overview
The BSc (Hons) Business with Marketing program at Anglia Ruskin University offers students a comprehensive understanding of business principles and marketing strategies. This program is designed to equip students with the knowledge and skills needed to succeed in the dynamic field of marketing across various industries. Students explore key areas such as consumer behavior, market research, branding, digital marketing, advertising, and strategic marketing management. Through a combination of theoretical study, practical projects, and industry placements, students develop the competencies required to create, implement, and evaluate effective marketing strategies that drive business growth and competitive advantage.
Curriculum: The curriculum of the BSc (Hons) Business with Marketing program is designed to cover a wide range of topics relevant to both business and marketing. Core business modules provide students with a solid foundation in areas such as management, finance, entrepreneurship, and business ethics. Specialized marketing modules focus on key marketing concepts and techniques, including market analysis, marketing planning, consumer psychology, brand management, and digital marketing strategies. Students also have the opportunity to gain practical experience through marketing projects, case studies, and industry-relevant assessments.
Research Focus: Anglia Ruskin University emphasizes the importance of research within the field of marketing. The BSc (Hons) Business with Marketing program integrates research-focused modules that enable students to develop their research skills and explore topics relevant to marketing practice. Students learn how to conduct market research, analyze consumer data, and evaluate marketing campaigns using both qualitative and quantitative research methods. They also have the opportunity to undertake independent research projects, allowing them to delve deeper into specific areas of interest within the field of marketing.
Industry Engagement: The BSc (Hons) Business with Marketing program fosters strong connections with industry partners through guest lectures, industry workshops, and practical experiences. Students have the opportunity to engage with marketing professionals, advertising agencies, market research firms, and digital marketing companies through guest lectures, networking events, and industry placements. Industry-relevant projects and assignments allow students to apply their marketing knowledge and skills to real-world business challenges, gaining valuable insights into marketing practice and industry trends.
Global Perspective: Anglia Ruskin University recognizes the global nature of marketing and the importance of understanding cultural differences, global markets, and international marketing strategies. The BSc (Hons) Business with Marketing program integrates global perspectives into its curriculum, exploring international marketing concepts, cross-cultural consumer behavior, and global marketing trends. Students have the opportunity to study international marketing strategies, analyze global market entry modes, and evaluate the impact of globalization on marketing practices. Study abroad programs, international internships, and multicultural campus experiences further enhance students' understanding of global marketing dynamics and prepare them for careers in the global marketplace.
Location
Cambridge
Score
IELTS 6
Tuition Fee
£ 15000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are typically required to have a minimum academic qualification of 55% or above in their previous studies. The specific entry requirements may vary depending on the program applied to.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Anglia Ruskin University in the UK offers various scholarships and financial aid opportunities to international students to support their academic journey. These scholarships are designed to recognize and reward exceptional academic achievements and provide financial assistance to deserving students.
Vice Chancellor's International Excellence Scholarships: These scholarships are awarded to international students who demonstrate outstanding academic performance and potential. The scholarships are available for both undergraduate and postgraduate programs. Successful candidates receive a tuition fee discount, which varies based on the level of study and the applicant's academic qualifications.
International Merit Scholarships: Anglia Ruskin University offers merit-based scholarships to international students who have achieved exceptional academic results in their previous studies. These scholarships are available for both undergraduate and postgraduate programs. The scholarship amount is determined based on the applicant's academic qualifications and may cover a percentage of the tuition fees.
Country-Specific Scholarships: Anglia Ruskin University also provides scholarships specifically tailored to students from certain countries. These scholarships aim to promote cultural diversity and academic excellence. The eligibility criteria, scholarship amounts, and application procedures vary depending on the country of origin.
External Scholarships and Funding: In addition to the university-specific scholarships, international students at Anglia Ruskin University can explore external funding options available through government scholarships, foundations, and organizations in their home countries. The university's scholarship office provides guidance and support in identifying and applying for these external scholarships.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates of the BSc (Hons) Business with Marketing program from Anglia Ruskin University have a wide range of career opportunities in the field of marketing across various industries.
Marketing Manager: Graduates can pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products, services, or brands. They analyze market trends, identify target audiences, and oversee marketing campaigns across various channels, including digital marketing, social media, advertising, and public relations. They work for businesses, marketing agencies, or nonprofit organizations to drive brand awareness, customer engagement, and sales growth.
Digital Marketing Specialist: Some graduates may specialize in digital marketing, focusing on online channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. They develop digital marketing strategies, create digital content, and optimize digital campaigns to reach target audiences, generate leads, and drive website traffic and conversions. They work for digital marketing agencies, e-commerce companies, or in-house marketing teams.
Market Research Analyst: Others may pursue careers as market research analysts, responsible for gathering and analyzing data on market trends, consumer behavior, and competitive landscapes. They conduct market research studies, analyze survey data, and interpret market intelligence to provide insights and recommendations to businesses on product development, pricing strategies, and market positioning. They work for market research firms, consulting firms, or in-house market research departments.
Brand Manager: Graduates can work as brand managers, responsible for building and managing brand identities, positioning, and equity. They develop brand strategies, oversee brand campaigns, and ensure brand consistency across marketing channels. They conduct market analysis, monitor brand performance, and implement brand initiatives to strengthen brand awareness, perception, and loyalty. They work for consumer goods companies, retail brands, or branding agencies.
Advertising Account Executive: Some graduates may pursue careers as advertising account executives, working for advertising agencies or media companies to manage client accounts and coordinate advertising campaigns. They liaise with clients, creative teams, and media partners to develop advertising strategies, create ad campaigns, and execute media plans. They ensure that advertising campaigns meet client objectives, target audience needs, and budget requirements.
Social Media Manager: Others may specialize in social media marketing, managing and optimizing social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. They develop social media strategies, create engaging content, and monitor social media channels to increase brand visibility, engage audiences, and build communities. They analyze social media metrics, track performance, and implement social media advertising campaigns to drive brand awareness and engagement.
Product Manager: Graduates can work as product managers, responsible for managing the development, launch, and marketing of products or services. They conduct market research, identify market opportunities, and define product features and specifications. They collaborate with cross-functional teams, including product development, marketing, and sales, to bring products to market and drive product adoption and growth.
Marketing Consultant: Some graduates may work as marketing consultants, providing expertise and advice to businesses on marketing strategy, planning, and execution. They assess client needs, conduct marketing audits, and develop customized marketing solutions to achieve client objectives and drive business growth. They may specialize in areas such as strategic marketing, digital marketing, or brand management, working independently or for marketing consulting firms.
Public Relations Specialist: Others may pursue careers in public relations, managing communication and relationships between organizations and their stakeholders, including customers, employees, investors, and the media. They develop public relations strategies, create press releases and media kits, and manage media relations to enhance brand reputation, manage crises, and promote positive publicity. They work for PR agencies, corporate communications departments, or nonprofit organizations.
Entrepreneur: Graduates can also start their own marketing businesses or ventures, offering marketing services such as branding, digital marketing, market research, or advertising to clients in various industries. As entrepreneurs, they have the flexibility to specialize in niche markets, develop innovative marketing solutions, and build their brands within the marketing industry, leveraging their creativity, expertise, and entrepreneurial spirit to succeed in the competitive marketing landscape.
