BA (Hons) Media and Communication

Cambridge

 

INTAKE: September

Program Overview

The BA (Hons) Media and Communication program at Anglia Ruskin University provides students with a comprehensive understanding of media theory, communication strategies, and digital media production. This undergraduate degree combines theoretical knowledge with practical skills, preparing students for careers in media, journalism, public relations, advertising, digital marketing, and related fields. Students study a range of topics including media ethics, media law, digital storytelling, social media management, and media research methods. The program equips students with the critical thinking, creative expression, and technical proficiency needed to navigate the rapidly evolving media landscape.

Curriculum: The curriculum of the BA (Hons) Media and Communication program is designed to cover key areas of media studies, communication theory, and digital media production. Students study core modules covering topics such as media institutions, media representation, audience analysis, and media convergence. They also have the opportunity to specialize in areas such as journalism, advertising, public relations, or digital media through elective modules. The curriculum integrates hands-on workshops, creative projects, and industry placements to provide students with practical skills and experience in media production and communication practice.

Research Focus: Anglia Ruskin University emphasizes research-driven learning within the BA (Hons) Media and Communication program. Students have the opportunity to engage in research projects that explore current issues and trends in media and communication studies. They learn how to conduct literature reviews, analyze media texts, and apply theoretical frameworks to media analysis. Faculty members support students in developing research proposals, conducting empirical research, and presenting their findings effectively, fostering critical thinking and academic inquiry skills within the discipline.

Industry Engagement: The BA (Hons) Media and Communication program at Anglia Ruskin University maintains strong connections with media organizations, communication agencies, and digital media industries to provide students with practical insights and professional opportunities. Through guest lectures, industry workshops, and internships, students have the opportunity to learn from media professionals, communication experts, and digital media practitioners. Additionally, students may participate in media projects, collaborative partnerships, or industry events that allow them to apply their knowledge and skills in real-world media environments.

Global Perspective: With a focus on global media trends, cultural diversity, and transnational communication, Anglia Ruskin University offers a global perspective within the BA (Hons) Media and Communication program. Students study media systems and communication practices from different regions and cultural contexts, exploring the global impact of media globalization, digital technologies, and social media platforms. Additionally, the university encourages students to participate in international exchange programs, study abroad opportunities, and global media projects, fostering cross-cultural understanding and preparing students for careers in the global media industry.

Pollster Education

Location

Cambridge

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 15000

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs are typically required to have a minimum academic qualification of 55% or above in their previous studies. The specific entry requirements may vary depending on the program applied to.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
  • PTE Academic: A minimum overall score of 62 with no individual score below 59.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Anglia Ruskin University in the UK offers various scholarships and financial aid opportunities to international students to support their academic journey. These scholarships are designed to recognize and reward exceptional academic achievements and provide financial assistance to deserving students. 

Vice Chancellor's International Excellence Scholarships: These scholarships are awarded to international students who demonstrate outstanding academic performance and potential. The scholarships are available for both undergraduate and postgraduate programs. Successful candidates receive a tuition fee discount, which varies based on the level of study and the applicant's academic qualifications.

International Merit Scholarships: Anglia Ruskin University offers merit-based scholarships to international students who have achieved exceptional academic results in their previous studies. These scholarships are available for both undergraduate and postgraduate programs. The scholarship amount is determined based on the applicant's academic qualifications and may cover a percentage of the tuition fees.

Country-Specific Scholarships: Anglia Ruskin University also provides scholarships specifically tailored to students from certain countries. These scholarships aim to promote cultural diversity and academic excellence. The eligibility criteria, scholarship amounts, and application procedures vary depending on the country of origin.

External Scholarships and Funding: In addition to the university-specific scholarships, international students at Anglia Ruskin University can explore external funding options available through government scholarships, foundations, and organizations in their home countries. The university's scholarship office provides guidance and support in identifying and applying for these external scholarships.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of Anglia Ruskin University's BA (Hons) Media and Communication program are well-equipped to pursue diverse and dynamic career opportunities in the field of media, communication, journalism, advertising, public relations, and digital marketing. With their comprehensive understanding of media theory, communication strategies, and digital media production, graduates can embark on rewarding careers in various sectors, including media organizations, marketing agencies, public relations firms, digital platforms, and corporate communications departments.

Media Journalist/Reporter: Many graduates pursue careers as media journalists or reporters, working for newspapers, magazines, online news outlets, television stations, or radio stations. They research and write news stories, conduct interviews, and report on current events, social issues, and cultural trends. Media journalists may specialize in areas such as politics, entertainment, sports, or investigative journalism, contributing to informed public discourse and shaping media narratives.

Digital Content Creator/Producer: Graduates may work as digital content creators or producers, producing multimedia content for online platforms, social media channels, and digital marketing campaigns. They develop engaging content such as articles, videos, podcasts, infographics, and interactive media, catering to diverse audiences and driving engagement and brand awareness. Digital content creators may work for digital media companies, advertising agencies, content marketing firms, or as freelancers.

Public Relations Specialist/Consultant: With their expertise in communication strategies and media relations, graduates may pursue careers as public relations specialists or consultants, managing public relations campaigns, corporate communications, and reputation management for organizations. They develop communication plans, draft press releases, and cultivate relationships with media outlets and stakeholders to promote positive public perception and enhance brand reputation. Public relations specialists may work for PR agencies, corporate communications departments, or non-profit organizations.

Advertising Executive/Creative Director: Graduates may work in advertising agencies as advertising executives, account managers, or creative directors, developing advertising campaigns and creative concepts for clients. They conduct market research, develop advertising strategies, and oversee the production of advertising materials such as print ads, television commercials, digital banners, and social media content. Advertising executives collaborate with clients, copywriters, graphic designers, and media planners to create impactful advertising campaigns that resonate with target audiences.

Digital Marketing Specialist/Strategist: With their understanding of digital media platforms and consumer behavior, graduates may pursue careers as digital marketing specialists or strategists, helping businesses leverage digital channels to reach and engage with their target audience. They develop digital marketing strategies, manage social media campaigns, and analyze digital analytics to optimize marketing performance and drive business objectives such as lead generation and brand awareness. Digital marketing specialists may work for marketing agencies, e-commerce companies, or in-house marketing departments.

Social Media Manager/Community Manager: Graduates may work as social media managers or community managers, responsible for managing brand presence and engagement on social media platforms. They develop social media strategies, create content calendars, and engage with followers to build brand loyalty and drive user engagement. Social media managers monitor social media trends, respond to customer inquiries, and analyze social media metrics to measure the impact of social media campaigns. They may work for brands, digital agencies, or as independent consultants.

Broadcast Producer/Director: With their skills in media production and storytelling, graduates may pursue careers as broadcast producers or directors, overseeing the production of television programs, radio shows, or online video content. They develop program concepts, plan production schedules, and coordinate with production teams to ensure smooth execution of broadcast projects. Broadcast producers may work for television networks, production companies, or online streaming platforms, creating compelling content for diverse audiences.

Corporate Communications Specialist: Graduates may work in corporate communications departments, managing internal and external communication for corporations, organizations, or government agencies. They develop communication strategies, write corporate announcements, and coordinate employee communications to align with organizational goals and values. Corporate communications specialists may also handle crisis communication, media relations, and investor relations, helping organizations maintain transparency and credibility in their communication efforts.


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