BA (Hons)Tourism and Marketing Management with Sandwich Placement

Wolverhampton City Campus

 

INTAKE: September

Program Overview

The BA (Hons) Tourism and Marketing Management program focuses on the intersection of tourism and marketing, equipping students with the skills needed to succeed in the competitive tourism industry. Students explore key concepts such as destination management, consumer behavior, tourism marketing strategies, sustainable tourism practices, and event management. Through a combination of lectures, workshops, industry visits, and a sandwich placement year, students gain practical experience and develop transferable skills essential for a successful career in tourism and marketing management.

  1. Tourism Management Fundamentals: The program covers fundamental aspects of tourism management, including understanding tourism markets, managing tourist destinations, and developing strategies to enhance visitor experiences.

  2. Marketing Strategies in Tourism: Students learn how to apply marketing principles specifically tailored to the tourism industry. They explore topics such as destination branding, digital marketing for tourism, and promotional techniques to attract tourists.

  3. Event Management Skills: The program emphasizes event management skills relevant to the tourism sector. Students gain insights into planning, organizing, and executing events such as festivals, conferences, and cultural exhibitions to promote tourism.

  4. Sustainability and Responsible Tourism: Students examine the importance of sustainability in tourism and learn about responsible tourism practices. They explore strategies for minimizing environmental impacts and promoting social responsibility in tourism businesses.

  5. Sandwich Placement Year: One of the key highlights of the program is the sandwich placement year, where students undertake a year-long work placement in the tourism or marketing industry. This provides invaluable practical experience, enhances employability, and allows students to apply classroom knowledge in real-world settings.

Pollster Education

Location

Wolverhampton City Campus

Pollster Education

Score

IELTS: 6

Pollster Education

Tuition Fee

£ 14450

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60 to 65% or equivalent in their respective country's grading system.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum score of 80, with a minimum of 20 in each component.
  • PTE: A minimum overall score of 59, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Wolverhampton offers various scholarships and financial support opportunities to help students with their educational expenses. These scholarships are available for both undergraduate and postgraduate students and are awarded based on different criteria such as academic merit, financial need, and specific eligibility requirements. 

Vice-Chancellor's International Scholarships: These scholarships are available for international students applying to full-time undergraduate or postgraduate programs. The scholarships provide a reduction in tuition fees and are awarded based on academic achievement.

Academic Excellence Scholarship: This scholarship is open to both domestic and international students entering their first year of an undergraduate program. It rewards high-achieving students with a reduction in tuition fees for the first year of study.

Sports Scholarships: The university offers sports scholarships to support talented athletes who have achieved a high level of performance in their sport. These scholarships provide financial support and various benefits to help athletes balance their studies and training.

Alumni Discount: The University of Wolverhampton offers a discount on tuition fees for eligible alumni who choose to pursue further studies at the university.

The BA (Hons) Tourism and Marketing Management with Sandwich Placement program at the University of Wolverhampton prepares graduates for exciting and diverse career prospects within the global tourism and hospitality industry. This program equips students with a blend of strategic marketing expertise and specialized knowledge of tourism management, making them well-suited for roles that require a deep understanding of both disciplines. 

  1. Tourism Marketing Manager: Graduates can pursue roles as tourism marketing managers, responsible for developing and implementing marketing strategies to promote destinations, attractions, and tourism services. They work closely with tourism boards, travel agencies, and hospitality businesses to attract visitors and increase tourism revenue.

  2. Destination Manager: Graduates may work as destination managers, overseeing the development and management of tourist destinations. They collaborate with local authorities, businesses, and community stakeholders to enhance visitor experiences, manage tourism infrastructure, and promote sustainable tourism practices.

  3. Event Coordinator: Careers in event coordination within the tourism sector involve planning and organizing events such as festivals, conferences, and cultural celebrations to attract tourists and promote destinations. Graduates use their marketing and management skills to create memorable events that drive tourism growth.

  4. Tourism Consultant: Graduates can become tourism consultants, providing strategic advice to tourism businesses, government agencies, and destination marketing organizations. They offer insights on market trends, consumer behavior, and competitive positioning to optimize tourism development strategies.

  5. Digital Marketing Specialist: With expertise in tourism marketing, graduates can specialize in digital marketing roles within the travel and hospitality industry. They leverage digital platforms, social media, and content marketing to engage travelers, enhance brand visibility, and drive online bookings.

  6. Hospitality Manager: Graduates may pursue careers in hospitality management, overseeing the operations of hotels, resorts, or leisure facilities. They apply their knowledge of tourism marketing to enhance guest experiences, manage bookings, and optimize revenue generation.

  7. Tourism Development Officer: Graduates can work in tourism development roles, focusing on strategic planning and economic development initiatives to support tourism growth in local communities. They collaborate with public and private sector stakeholders to attract investment and drive tourism-related projects.

  8. Travel Agency Manager: Graduates may manage travel agencies or tour operators, specializing in designing and promoting travel packages for leisure or business travelers. They ensure customer satisfaction, negotiate partnerships with suppliers, and market travel products effectively.

  9. Cruise Ship Manager: Graduates with an interest in maritime tourism can pursue careers as cruise ship managers, overseeing guest services, entertainment programs, and shore excursions. They play a key role in delivering exceptional experiences to cruise passengers.

  10. Entrepreneurship and Business Ownership: Some graduates choose to start their own tourism-related businesses, such as boutique hotels, tour companies, or destination marketing agencies. They leverage their knowledge of tourism and marketing to create innovative offerings and capitalize on emerging market trends.


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