BA in (Hons)Event Management (with Placement)

The BA (Hons) in Event Management program at the University of Hertfordshire is designed to provide students with a comprehensive understanding of event planning, management, and execution. Over four years, including a placement year, students explore various aspects of event management, including event marketing, logistics, budgeting, and risk management. The program combines theoretical knowledge with practical skills, equipping graduates with the expertise and confidence to succeed in the dynamic and fast-paced field of event management.

Curriculum: The curriculum of the BA (Hons) Event Management program is structured to cover a wide range of topics relevant to the event industry. Students study modules such as Event Planning and Operations, Event Marketing and Promotion, Event Finance and Budgeting, and Event Risk Management. They also have the opportunity to specialize in areas such as corporate events, festivals and exhibitions, sports events, and cultural events. Through a combination of lectures, workshops, case studies, and industry projects, students develop practical skills, critical thinking abilities, and a deep understanding of the event management process.

Research Focus: The University of Hertfordshire maintains a strong research focus within the field of event management, with faculty members engaged in research projects that explore emerging trends, best practices, and innovations in the event industry. Research areas may include sustainability in events, event technology and innovation, audience engagement, and event impact assessment. Students have the opportunity to engage in research activities, such as literature reviews, data analysis, and research presentations, under the guidance of experienced researchers. This research-led approach enhances students' understanding of current issues and developments in the field of event management.

Industry Engagement: One of the key strengths of the BA (Hons) Event Management program is its emphasis on industry engagement and practical experience. The University of Hertfordshire collaborates with event companies, venues, and industry associations to provide students with opportunities for work placements, internships, and live projects. Through these partnerships, students gain hands-on experience, working on real-world events, collaborating with industry professionals, and networking with potential employers. Industry placements enable students to apply their academic learning to practical situations, develop professional skills, and build a strong foundation for their future career in the event industry.

Global Perspective: In an increasingly globalized world, the BA (Hons) Event Management program at the University of Hertfordshire promotes a global perspective on event management practices, trends, and opportunities. Students explore international event markets, cultural differences in event planning and execution, and global event management strategies. Additionally, the university's diverse student body, international faculty, and study abroad opportunities provide students with opportunities to engage with different cultural perspectives and event practices from around the world. By embracing a global outlook, graduates are prepared to work on international events, collaborate with diverse teams, and address the challenges and opportunities of event management in a global context.

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs are typically required to have achieved a minimum overall score of 65% or above in their high school or secondary school qualifications. This may vary depending on the specific course or program.

English Language Proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum score of 72, with a minimum of 17 in each component.
• PTE: A minimum overall score of 59, with no individual score below 59.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.

Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.

Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.

Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.

Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.

External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

Graduating with a BA (Hons) in Event Management from the University of Hertfordshire opens up a diverse range of exciting career opportunities in the dynamic and growing events industry. 

Event Coordinator/Planner: Event coordinators or planners are responsible for organizing and coordinating all aspects of events, from conception to execution. They work closely with clients to understand their objectives and requirements, manage budgets and timelines, secure venues and vendors, and ensure that events run smoothly and successfully.

Event Manager: Event managers oversee the planning, coordination, and execution of events, taking on leadership roles to ensure that all aspects of the event meet client expectations and objectives. They manage teams of event staff, coordinate logistics, handle crisis management, and liaise with clients and stakeholders to deliver successful events.

Wedding Planner: Wedding planners specialize in organizing and coordinating weddings, working closely with couples to plan and execute their special day. They assist with venue selection, vendor management, budgeting, and coordination of wedding day logistics to ensure a seamless and memorable experience for the bride, groom, and guests.

Corporate Event Manager: Corporate event managers plan and execute events for businesses and organizations, including conferences, seminars, product launches, and corporate retreats. They work closely with corporate clients to develop event concepts, manage budgets, coordinate logistics, and oversee event execution to achieve business objectives and enhance brand visibility.

Festival and Concert Organizer: Festival and concert organizers plan and manage large-scale events such as music festivals, concerts, and cultural events. They oversee all aspects of event production, including artist booking, stage and technical production, crowd management, and marketing, to create memorable and successful experiences for attendees.

Exhibition and Trade Show Manager: Exhibition and trade show managers organize and manage exhibitions, trade shows, and industry conferences, bringing together exhibitors, sponsors, and attendees to showcase products, services, and industry trends. They coordinate event logistics, manage exhibitor relationships, and promote attendance to ensure successful and profitable events.

Venue Manager: Venue managers oversee the operations of event venues such as hotels, conference centers, and event spaces, ensuring that they are well-maintained, efficiently run, and meet the needs of clients and guests. They manage staff, coordinate event bookings, handle customer inquiries, and implement policies and procedures to ensure a positive guest experience.

Destination and Tourism Event Manager: Destination and tourism event managers plan and organize events to attract visitors to tourist destinations, including festivals, cultural events, and sports tournaments. They work with local authorities, tourism boards, and event suppliers to promote tourism, enhance visitor experiences, and generate economic benefits for the destination.

Event Marketing Specialist: Event marketing specialists develop and implement marketing strategies to promote events, attract attendees, and increase engagement and participation. They use a variety of marketing channels and tactics, including digital marketing, social media, email campaigns, and content marketing, to reach target audiences and drive event awareness and attendance.

Event Entrepreneur: Event management graduates also have the option to start their own event planning businesses or consultancy firms, offering a range of event planning services to clients in various industries. As entrepreneurs, they have the freedom to specialize in niche markets, innovate new event concepts, and build their own brand and reputation in the events industry.