BA in (Hons)Digital Media Design (with Placement)

College Lane

 

INTAKE: September

Program Overview

The BA (Hons) in Digital Media Design program at the University of Hertfordshire is tailored to meet the demands of the rapidly evolving digital media industry. Over four years, including a placement year, students explore the creative and technical aspects of digital media design, gaining hands-on experience in areas such as graphic design, web development, animation, and interactive media. With a focus on innovation, collaboration, and professional practice, graduates emerge as versatile digital media designers equipped to thrive in a variety of creative industries.

Curriculum: The curriculum of the BA (Hons) Digital Media Design program is designed to provide students with a comprehensive skill set in digital media production, design theory, and industry-standard tools and technologies. Students study core modules such as Digital Design Principles, Visual Communication, Motion Graphics, and User Experience Design. They also have the opportunity to specialize in areas such as multimedia storytelling, game design, and social media marketing. Through a combination of lectures, workshops, studio projects, and portfolio development, students develop their creativity, technical proficiency, and critical thinking skills, preparing them for careers in digital media design and related fields.

Research Focus: The University of Hertfordshire maintains a strong research focus within the field of digital media design, with faculty members engaged in research projects that explore emerging trends, technologies, and design practices. Research areas may include virtual reality, augmented reality, human-computer interaction, and digital storytelling. Students have the opportunity to participate in research activities, such as design sprints, prototyping sessions, and user testing, under the guidance of experienced academics. This research-led approach enhances students' understanding of current issues and debates in digital media design and prepares them to contribute to innovation in the field.

Industry Engagement: One of the key strengths of the BA (Hons) Digital Media Design program is its strong ties to industry and partnerships with leading digital media companies, design agencies, and creative studios. The University of Hertfordshire collaborates with industry partners to provide students with opportunities for work placements, internships, and collaborative projects. Through these partnerships, students gain real-world experience, working on live briefs, client projects, and industry-sponsored challenges. Industry placements enable students to develop professional networks, showcase their skills, and gain insights into the latest trends and practices in digital media design.

Global Perspective: In an increasingly interconnected and globalized world, the BA (Hons) Digital Media Design program at the University of Hertfordshire promotes a global perspective on digital media culture, communication, and design. Students explore international case studies, cultural influences, and global trends in digital media consumption and production. Additionally, the university's diverse student body, international faculty, and study abroad opportunities provide students with opportunities to engage with different cultural perspectives and design practices from around the world. By embracing a global outlook, graduates are prepared to work on global projects, collaborate with diverse teams, and address the challenges and opportunities of digital media in a global context.

Pollster Education

Location

College Lane

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 14750

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs are typically required to have achieved a minimum overall score of 65% or above in their high school or secondary school qualifications. This may vary depending on the specific course or program.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum score of 72, with a minimum of 17 in each component.
  • PTE: A minimum overall score of 59, with no individual score below 59.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.

Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.

Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.

Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.

Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.

External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

Graduating with a BA (Hons) in Digital Media Design from the University of Hertfordshire opens up a wide array of exciting career opportunities in the dynamic and rapidly evolving field of digital media and design. 

Graphic Designer: Graphic designers create visual concepts using computer software or by hand to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.

Web Designer/Developer: Web designers and developers are responsible for creating and maintaining websites. They use their creative and technical skills to design visually appealing and user-friendly websites, ensuring functionality and optimal user experience across different devices and platforms.

UI/UX Designer: UI/UX designers focus on enhancing user satisfaction by improving the usability, accessibility, and overall interaction between users and digital products or services. They create wireframes, prototypes, and user interface designs that optimize user engagement and achieve business objectives.

Motion Graphics Designer: Motion graphics designers create animated visual content for film, television, video games, and digital media platforms. They combine graphic design, animation, and visual effects techniques to produce compelling motion graphics sequences and animations.

Digital Marketing Specialist: Digital marketing specialists use digital channels such as social media, email marketing, and search engine optimization (SEO) to promote products, services, and brands. They develop and implement digital marketing strategies to reach target audiences and drive engagement and conversions.

Content Creator/Producer: Content creators and producers develop multimedia content for various digital platforms, including social media, websites, blogs, and streaming services. They create engaging and shareable content such as videos, podcasts, articles, and infographics to attract and retain audiences.

Interactive Media Developer: Interactive media developers design and develop interactive digital experiences such as mobile apps, games, virtual reality (VR), and augmented reality (AR) applications. They use programming languages and development tools to create immersive and interactive user experiences.

Digital Art Director: Digital art directors oversee the visual aspects of digital media projects, ensuring that they align with the client's objectives and brand identity. They lead creative teams, develop design concepts, and provide artistic direction to achieve project goals and meet client expectations.

Creative Director: Creative directors lead creative teams in agencies, studios, or corporate environments, overseeing the development of visual concepts and campaigns across various media channels. They provide strategic direction, manage client relationships, and ensure that creative projects are delivered on time and within budget.

Freelance Designer/Consultant: Graduates with a BA (Hons) in Digital Media Design may choose to work as freelance designers or consultants, offering their services to clients on a project-by-project basis. They have the flexibility to work independently, manage their own projects, and build a diverse portfolio of work across different industries and sectors.


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