BSc (Hons)Sports Business Management

De Havilland and College Lane

 

INTAKE: September

Program Overview

The BSc (Hons) Sports Business Management program at the University of Hertfordshire provides students with a comprehensive understanding of the sports industry and the business principles underlying sports organizations and enterprises. This program combines theoretical knowledge with practical skills to prepare students for diverse careers in sports management, marketing, event planning, and sports entrepreneurship.

Curriculum: The curriculum of the BSc (Hons) Sports Business Management program covers a wide range of topics relevant to the sports industry and business management. Students study sports marketing, sponsorship, event management, finance, and strategic management, as well as sports law, governance, and ethics. They also learn about sports analytics, digital media, and technology in sports business. Practical components of the curriculum may include case studies, group projects, internships, and industry placements, allowing students to apply their knowledge and skills in real-world settings.

Research Focus: Research is an integral part of the BSc (Hons) Sports Business Management program at the University of Hertfordshire. Students have the opportunity to engage in research projects that explore topics such as sports consumer behavior, market trends, sponsorship effectiveness, or sports industry innovation. Research experiences help students develop critical thinking skills, research literacy, and an evidence-based approach to sports business management, preparing them for careers in research, academia, or applied sports management.

Industry Engagement: The university maintains strong connections with sports organizations, professional sports teams, governing bodies, and industry partners, offering students valuable opportunities for industry engagement and professional development. Through guest lectures, networking events, and industry projects, students in the BSc (Hons) Sports Business Management program gain insights into various aspects of the sports industry and connect with industry professionals. Industry partnerships may also provide students with access to internships, mentorship programs, and career opportunities, ensuring they are well-prepared to enter the workforce as skilled and knowledgeable sports business professionals.

Global Perspective: With its diverse student body and international collaborations, the University of Hertfordshire provides students with a global perspective on sports business management. The BSc (Hons) Sports Business Management program emphasizes the global nature of the sports industry and the interconnectedness of sports markets and economies. Students may have the opportunity to study sports business practices in different countries, participate in international sports events, or collaborate with industry partners and researchers from around the world. This global perspective enhances students' understanding of sports business as a dynamic and evolving field and prepares them for careers in a multicultural and globalized sports industry.

Pollster Education

Location

De Havilland and College Lane

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 14750

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs are typically required to have achieved a minimum overall score of 65% or above in their high school or secondary school qualifications. This may vary depending on the specific course or program.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum score of 72, with a minimum of 17 in each component.
  • PTE: A minimum overall score of 59, with no individual score below 59.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.

Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.

Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.

Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.

Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.

External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

Graduates of the BSc (Hons) Sports Business Management program at the University of Hertfordshire are well-prepared for a wide range of exciting career opportunities within the sports industry and related fields. With their blend of business acumen, sports industry knowledge, and practical skills, graduates can pursue diverse roles in sports management, marketing, event planning, sponsorship, and sports entrepreneurship. 

Sports Marketing Manager: Graduates may work as sports marketing managers, developing and implementing marketing strategies to promote sports events, teams, athletes, or sports brands. They may work for sports organizations, marketing agencies, or corporate sponsors, creating advertising campaigns, digital content, and social media initiatives to engage fans, attract sponsors, and drive revenue.

Sports Event Manager: Some graduates may pursue careers as sports event managers, planning and coordinating sports events such as tournaments, races, or championships. They may work for sports organizations, event management companies, or sports venues, managing logistics, scheduling, budgeting, and marketing to ensure successful and memorable events for participants, spectators, and stakeholders.

Sports Sponsorship Executive: Graduates may work in sports sponsorship roles, securing sponsorship deals and partnerships between sports organizations, brands, and corporate sponsors. They may negotiate sponsorship contracts, develop sponsorship proposals, and activate sponsorship agreements to maximize brand exposure, generate revenue, and enhance brand affinity among sports fans and consumers.

Sports Business Development Manager: Some graduates may pursue careers in sports business development, identifying new business opportunities and revenue streams for sports organizations. They may explore partnerships, licensing agreements, merchandising opportunities, or digital media ventures to expand the reach and profitability of sports brands and properties.

Athlete Manager or Agent: Graduates with strong negotiation and communication skills may work as athlete managers or agents, representing athletes and negotiating contracts on their behalf. They may advise athletes on career decisions, contract negotiations, endorsement deals, and brand partnerships, helping them maximize their earning potential and achieve their professional goals.

Sports Facility Manager: Some graduates may choose to work as sports facility managers, overseeing the operation and management of sports venues, stadiums, or recreational facilities. They may manage staff, schedules, maintenance, and customer service to ensure a safe, enjoyable, and efficient experience for athletes, spectators, and guests.

Sports Analytics Specialist: Graduates with strong analytical skills may pursue careers in sports analytics, analyzing data to inform decision-making and strategy development for sports organizations. They may work in professional sports teams, sports agencies, or sports technology companies, using data analysis techniques to optimize player performance, enhance team tactics, and improve business operations.

Sports Entrepreneur: Some graduates may start their own sports businesses or ventures, such as sports marketing agencies, event management companies, sports technology startups, or sports merchandise brands. As sports entrepreneurs, they may identify niche markets, develop innovative products or services, and build successful businesses that cater to the needs of athletes, fans, or sports organizations.

Sports Media Professional: Graduates may work in sports media roles, producing and delivering sports content for television, radio, print, or digital platforms. They may work as sports journalists, broadcasters, producers, or social media managers, covering sports events, analyzing games, interviewing athletes, and engaging audiences with compelling sports stories and commentary.

Sports Policy Analyst or Consultant: Some graduates may pursue careers in sports policy analysis or consulting, advising government agencies, sports organizations, or advocacy groups on sports governance, regulation, and policy development. They may conduct research, evaluate programs, and provide recommendations to promote fairness, integrity, and sustainability in sports.


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