MSc Finance and Investment Banking
The MSc Finance and Investment Banking program at the University of Hertfordshire is de...
BA (Hons)Mass Communications
De Havilland
INTAKE: September
Program Overview
The BA (Hons) Mass Communications program at the University of Hertfordshire is designed to provide students with a comprehensive understanding of mass media, communication theories, and the role of media in society. This undergraduate degree offers a multidisciplinary approach, combining elements of journalism, public relations, advertising, and digital media to prepare students for careers in various sectors of the media industry. With a focus on critical thinking, media literacy, and practical skills development, the program equips students with the knowledge and expertise needed to navigate the rapidly evolving media landscape and contribute meaningfully to the field of mass communication.
Curriculum: The curriculum of the BA (Hons) Mass Communications program covers a wide range of topics relevant to contemporary media practices and theories. Courses include modules on media history and theory, communication ethics and law, journalism principles, digital media production, public relations strategies, advertising techniques, and media research methods. Students engage in hands-on projects, multimedia storytelling, and industry placements that allow them to develop practical skills in writing, reporting, editing, digital content creation, and media management. Elective modules offer students the opportunity to specialize in areas such as broadcast journalism, social media marketing, visual communication, or media entrepreneurship, enhancing their expertise and versatility in the field of mass communications.
Research Focus: The University of Hertfordshire encourages students in the Mass Communications program to engage in research and critical inquiry to deepen their understanding of media phenomena, communication processes, and societal impacts of media. Students have the opportunity to explore topics such as media representation, audience reception, media effects, and media policy through research-led seminars, independent studies, and collaborative projects. Through qualitative and quantitative research methods, students develop their analytical skills, critical thinking abilities, and research methodologies, preparing them to contribute to media scholarship and address contemporary issues in mass communication.
Industry Engagement: The BA (Hons) Mass Communications program emphasizes industry engagement and practical experience to prepare students for careers in the media sector. Through partnerships with media organizations, news outlets, advertising agencies, and digital media companies, students have access to industry professionals, guest speakers, and real-world projects. Work placements, internships, and industry projects provide students with valuable hands-on experience and networking opportunities, helping them build connections and gain insights into the realities of media production, distribution, and audience engagement. The program also encourages students to develop their professional portfolios, collaborate on industry projects, and participate in media competitions and conferences to showcase their skills and talents to potential employers.
Global Perspective: Media is inherently global, with news, entertainment, and information crossing borders and cultures. The University of Hertfordshire promotes a global perspective in its Mass Communications program through international collaborations, cross-cultural learning experiences, and comparative media studies. Students have the opportunity to study global media systems, international communication trends, and cultural differences in media production and consumption. Through study abroad programs, international exchanges, and collaborative projects with students from diverse backgrounds, students develop intercultural competence, global awareness, and a nuanced understanding of media's role in shaping societies and identities worldwide.
Location
De Havilland
Score
IELTS 6
Tuition Fee
£ 14750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are typically required to have achieved a minimum overall score of 65% or above in their high school or secondary school qualifications. This may vary depending on the specific course or program.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE: A minimum overall score of 59, with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.
Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.
Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.
Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.
Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.
External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.
It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.
Graduates of the BA (Hons) Mass Communications program at the University of Hertfordshire are prepared for a wide range of exciting career opportunities in the rapidly evolving media industry. With a solid foundation in communication theory, practical skills in media production, and a critical understanding of the role of media in society, graduates can pursue diverse roles across various sectors.
Journalist/Reporter: Graduates can pursue careers as journalists or reporters, working for newspapers, magazines, online news outlets, or broadcast media organizations. They research and write news stories, conduct interviews, and cover current events, providing information to the public on local, national, or international issues.
Digital Content Creator/Producer: With expertise in digital media production, graduates can work as content creators or producers for online platforms, social media channels, or digital media companies. They create engaging multimedia content, including articles, videos, podcasts, and interactive experiences, to inform and entertain audiences in the digital space.
Public Relations Specialist: Graduates can pursue careers in public relations, working for PR agencies, corporations, nonprofits, or government organizations. They develop and implement PR campaigns, manage media relations, and create strategic communications plans to build positive relationships with stakeholders and enhance brand reputation.
Social Media Manager/Strategist: In the age of social media, graduates can specialize in social media management and strategy, helping organizations build and maintain their online presence. They develop social media content calendars, engage with followers, analyze performance metrics, and implement strategies to grow and engage audiences on social platforms.
Advertising Copywriter/Creative: Graduates with strong writing and creative skills can work in advertising agencies as copywriters or creatives. They develop advertising concepts, write compelling copy for print, digital, or broadcast ads, and collaborate with art directors and designers to create impactful advertising campaigns that resonate with target audiences.
Media Planner/Buyer: Graduates can pursue careers as media planners or buyers, working for advertising agencies or media buying firms. They analyze market trends, target audience demographics, and media consumption habits to plan and buy advertising space across various media channels, including TV, radio, print, and digital platforms.
Content Strategist/Editor: With expertise in content creation and strategy, graduates can work as content strategists or editors for digital publishers, marketing agencies, or brands. They develop content strategies, manage editorial calendars, and oversee content production to attract, engage, and retain audiences through high-quality, relevant content.
Multimedia Journalist: Graduates can work as multimedia journalists, producing stories across multiple platforms, including print, digital, and broadcast media. They shoot and edit video footage, record audio interviews, write articles, and produce multimedia packages that provide comprehensive coverage of news and events for diverse audiences.
Media Research Analyst: Graduates can pursue careers in media research, working for market research firms, media companies, or advertising agencies. They analyze audience data, media consumption patterns, and advertising effectiveness to provide insights and recommendations that inform media planning, content strategy, and marketing decisions.
Communications Officer/Manager: Graduates can work as communications officers or managers for organizations in various sectors, including corporate, nonprofit, or government. They develop internal and external communications, manage media relations, and coordinate public outreach efforts to promote organizational goals and initiatives.
