MSc Finance and Investment Banking
The MSc Finance and Investment Banking program at the University of Hertfordshire is de...
BA (Hons)Marketing
De Havilland
INTAKE: September
Program Overview
The BA (Hons) Marketing program at the University of Hertfordshire is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices in today's dynamic business environment. This undergraduate degree offers a blend of theoretical knowledge and practical skills, equipping students with the expertise needed to succeed in various marketing roles across industries. With a focus on consumer behavior, market research, digital marketing, branding, and strategic planning, the program prepares students for careers in marketing, advertising, public relations, sales, and related fields.
Curriculum: The curriculum of the BA (Hons) Marketing program covers a wide range of topics relevant to contemporary marketing practices and trends. Courses include modules on marketing fundamentals, market analysis, consumer behavior, brand management, digital marketing, social media marketing, and marketing research methods. Students engage in practical projects, case studies, and real-world simulations that allow them to apply marketing theories and concepts to solve business challenges and develop marketing strategies. Elective modules offer students the opportunity to specialize in areas such as advertising, retail marketing, international marketing, or marketing analytics, enhancing their expertise and versatility in the field of marketing.
Research Focus: The University of Hertfordshire encourages students in the Marketing program to engage in research and critical inquiry to deepen their understanding of marketing theories, practices, and industry trends. Students have the opportunity to conduct market research projects, analyze consumer data, and explore emerging topics such as digital marketing analytics, sustainability marketing, or ethical consumerism. Through research-led seminars, industry collaborations, and independent studies, students develop their analytical skills, problem-solving abilities, and research methodologies, preparing them to innovate and adapt to the evolving landscape of marketing.
Industry Engagement: The BA (Hons) Marketing program emphasizes industry engagement and practical experience to prepare students for careers in the marketing profession. Through partnerships with marketing agencies, corporate sponsors, and industry practitioners, students have access to guest speakers, networking events, and real-world projects that provide insights into the realities of marketing practice. Work placements, internships, and industry projects offer students the opportunity to gain hands-on experience in marketing roles, develop professional skills, and build connections with potential employers. The program also encourages students to participate in marketing competitions, attend industry conferences, and engage with professional organizations to stay abreast of industry trends and best practices.
Global Perspective: Marketing is a global discipline that operates in diverse cultural, economic, and social contexts. The University of Hertfordshire promotes a global perspective in its Marketing program through international collaborations, cross-cultural learning experiences, and comparative studies of marketing practices around the world. Students have the opportunity to study global marketing trends, international consumer behavior, and cultural influences on marketing strategy. Through study abroad programs, international exchanges, and collaborative projects with students from different cultural backgrounds, students develop intercultural competence, global awareness, and a nuanced understanding of marketing's role in shaping societies and economies worldwide.
Location
De Havilland
Score
IELTS 6
Tuition Fee
£ 14750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are typically required to have achieved a minimum overall score of 65% or above in their high school or secondary school qualifications. This may vary depending on the specific course or program.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE: A minimum overall score of 59, with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.
Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.
Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.
Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.
Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.
External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.
It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.
Graduates of the BA (Hons) Marketing program at the University of Hertfordshire are well-equipped to pursue diverse and rewarding careers in the field of marketing across various industries. With a solid foundation in marketing principles, strategies, and practical skills, graduates have the expertise to excel in roles that involve understanding consumer behavior, developing marketing campaigns, and driving business growth.
Marketing Specialist: Marketing specialists work within organizations to develop and execute marketing strategies to promote products or services. They conduct market research, analyze consumer trends, and develop marketing campaigns across multiple channels, including digital, social media, and traditional advertising, to reach target audiences and drive sales.
Digital Marketing Manager: Digital marketing managers oversee digital marketing campaigns and initiatives to increase brand awareness, generate leads, and drive online traffic. They develop digital marketing strategies, manage website content, optimize search engine visibility, and oversee social media marketing efforts to engage audiences and achieve marketing objectives.
Brand Manager: Brand managers are responsible for developing and maintaining brand identity and positioning strategies to differentiate products or services in the market. They conduct market research, develop brand messaging, and oversee brand consistency across all marketing channels to enhance brand equity and drive customer loyalty.
Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitor strategies to inform marketing decisions and strategies. They design surveys, conduct focus groups, and analyze market data to identify opportunities and challenges and provide insights that support strategic decision-making.
Advertising Executive: Advertising executives work for advertising agencies or marketing departments to create and implement advertising campaigns to promote products or services. They collaborate with creative teams, media planners, and clients to develop advertising concepts, messages, and creative assets for print, digital, and broadcast media.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations by developing and executing public relations campaigns and initiatives. They create press releases, organize media events, and cultivate relationships with journalists and influencers to generate positive media coverage and manage crisis communications.
Sales Manager: Sales managers oversee sales teams and develop sales strategies to achieve revenue targets and business objectives. They analyze market trends, identify sales opportunities, and establish sales goals and targets for sales representatives while providing coaching and support to drive sales performance.
Marketing Consultant: Marketing consultants provide strategic advice and guidance to businesses on marketing-related issues, such as market positioning, brand strategy, and customer acquisition. They conduct audits, develop marketing plans, and recommend tactics and initiatives to help clients achieve their marketing objectives and grow their businesses.
E-commerce Manager: E-commerce managers oversee online sales channels and develop strategies to drive online traffic, increase conversions, and optimize the online shopping experience. They manage e-commerce platforms, implement digital marketing campaigns, and analyze website performance metrics to enhance online sales and profitability.
Product Manager: Product managers are responsible for managing the development and marketing of specific products or product lines. They conduct market research, define product features and specifications, and collaborate with cross-functional teams, including product development, marketing, and sales, to bring products to market and achieve product goals and objectives.
