BA (Hons)Fashion and Fashion Business

The BA (Hons) Fashion and Fashion Business program at the University of Hertfordshire is designed to provide students with a comprehensive understanding of the fashion industry from both creative and business perspectives. This undergraduate degree integrates design, marketing, and management principles, preparing students for diverse career opportunities in the dynamic and competitive world of fashion.

Curriculum: The curriculum of the BA (Hons) Fashion and Fashion Business program encompasses a wide range of subjects to provide students with a well-rounded education in fashion. Courses cover topics such as fashion design, trend forecasting, retail management, fashion marketing, and brand management. Students have the opportunity to develop their design skills, explore fashion trends, and learn about the business side of the industry through practical projects, workshops, and industry placements.

Research Focus: The University of Hertfordshire places a strong emphasis on research within the field of fashion. Students have the opportunity to engage in research projects that explore various aspects of the fashion industry, including consumer behavior, sustainability, technology, and innovation. Faculty members are actively involved in research activities, providing students with access to the latest trends, insights, and developments in the fashion world.

Industry Engagement: The BA (Hons) Fashion and Fashion Business program at the University of Hertfordshire is highly focused on industry engagement. Through partnerships with fashion companies, retailers, designers, and industry associations, students gain valuable hands-on experience through internships, work placements, and collaborative projects. This industry engagement ensures that students are well-prepared for the realities of the fashion industry and have the opportunity to network with professionals and potential employers.

Global Perspective: In an increasingly interconnected world, understanding global trends and perspectives is essential for success in the fashion industry. The University of Hertfordshire provides students with a global perspective through international collaborations, study abroad opportunities, and multicultural learning environments. Students have the chance to study global fashion markets, explore diverse cultural influences, and gain insights into the global fashion business. This global perspective enhances students' competitiveness in the global fashion industry and opens up exciting career opportunities worldwide.

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs are typically required to have achieved a minimum overall score of 65% or above in their high school or secondary school qualifications. This may vary depending on the specific course or program.

English Language Proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum score of 72, with a minimum of 17 in each component.
• PTE: A minimum overall score of 59, with no individual score below 59.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.

Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.

Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.

Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.

Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.

External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

Graduates of the BA (Hons) Fashion and Fashion Business program at the University of Hertfordshire have a wide range of career opportunities in the dynamic and ever-evolving fashion industry. With a combination of creative and business skills, graduates are well-equipped to pursue various roles across different sectors of the industry.

Fashion Designer: Fashion designers create clothing, footwear, and accessories, bringing their creative vision to life through sketches, prototypes, and garment construction. Graduates may work for fashion houses, design firms, or start their own fashion labels, designing collections for the runway, retail, or mass market.

Fashion Buyer: Fashion buyers select and purchase merchandise for retail stores or fashion companies, ensuring that products align with consumer preferences, trends, and brand identity. Graduates may work for department stores, boutiques, e-commerce platforms, or fashion brands, traveling to trade shows and markets to source and negotiate the purchase of clothing and accessories.

Fashion Merchandiser: Fashion merchandisers analyze sales data, trends, and consumer behavior to develop merchandising strategies and maximize profitability. Graduates may work for retailers, fashion brands, or marketing agencies, planning product assortments, managing inventory, and implementing visual merchandising displays to drive sales and enhance the customer shopping experience.

Fashion Marketing Manager: Fashion marketing managers develop and implement marketing strategies to promote fashion brands and products to target audiences. Graduates may work for fashion companies, advertising agencies, or marketing firms, creating campaigns, managing social media channels, and executing promotional activities to increase brand awareness and drive sales.

Fashion PR Specialist: Fashion PR specialists manage public relations and communications for fashion brands and designers, building relationships with media outlets, influencers, and celebrities to generate positive publicity and enhance brand image. Graduates may work for PR agencies, fashion houses, or in-house PR departments, pitching stories, organizing events, and managing press releases and media coverage.

Fashion Retail Manager: Fashion retail managers oversee the operation and management of retail stores or fashion boutiques, ensuring smooth operations, exceptional customer service, and maximum profitability. Graduates may work for fashion retailers, department stores, or specialty shops, managing staff, optimizing sales performance, and creating a unique shopping experience for customers.

Fashion Entrepreneur: Fashion entrepreneurs start and run their own fashion businesses, from fashion labels and boutiques to e-commerce platforms and fashion tech startups. Graduates with an entrepreneurial spirit may launch their own fashion brands, leveraging their creativity, business acumen, and industry knowledge to succeed in the competitive fashion market.