MSc Finance and Investment Banking
The MSc Finance and Investment Banking program at the University of Hertfordshire is de...
BA (Hons) Graphic Design: Advertising and Branding
College Lane
INTAKE: September
Program Overview
The BA (Hons) Graphic Design: Advertising and Branding program at the University of Hertfordshire is designed to provide students with a comprehensive understanding of graphic design principles, advertising strategies, and branding concepts. This dynamic undergraduate degree combines theoretical knowledge with practical skills development, preparing students for careers in the fast-paced world of advertising, marketing, and branding. With a focus on creativity, innovation, and strategic thinking, the program equips students with the tools and techniques needed to create impactful visual communication solutions for diverse clients and audiences.
Curriculum: The curriculum of the BA (Hons) Graphic Design: Advertising and Branding program is carefully crafted to cover a wide range of topics relevant to the field of graphic design, advertising, and branding. Core modules introduce students to fundamental design principles, typography, image-making, and digital design tools. Students also explore specialized areas such as advertising strategy, brand identity, consumer behavior, and campaign planning. Through hands-on projects, workshops, and industry briefs, students develop their technical skills, creative vision, and critical thinking abilities, culminating in a final portfolio showcase of their work.
Research Focus: Research plays a crucial role in the BA (Hons) Graphic Design: Advertising and Branding program, with students encouraged to explore contemporary issues, trends, and innovations in graphic design and advertising. Faculty members are actively engaged in research across a variety of areas, including consumer psychology, brand storytelling, social media marketing, and design trends. Students have the opportunity to undertake research projects, conduct market analysis, and explore case studies to inform their design practice and develop insights into the ever-evolving landscape of advertising and branding.
Industry Engagement: The University of Hertfordshire emphasizes industry engagement, providing students with opportunities to collaborate with industry professionals and gain real-world experience through internships, placements, and live briefs. Students work on projects set by external clients, advertising agencies, or design studios, gaining valuable insights into industry practices, client expectations, and project management. The program also includes guest lectures, workshops, and studio visits by industry practitioners, allowing students to build networks and stay updated on industry trends and best practices.
Global Perspective: The BA (Hons) Graphic Design: Advertising and Branding program promotes a global perspective on graphic design, advertising, and branding, preparing students to work in diverse cultural contexts and global markets. Students explore case studies from around the world, analyze international branding campaigns, and consider the impact of globalization on visual communication. Through international collaborations, study abroad opportunities, and multicultural learning experiences, students develop cross-cultural competencies and gain insight into the universal principles of effective design and communication that transcend geographic boundaries.
Location
College Lane
Score
IELTS 6
Tuition Fee
£ 14750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are typically required to have achieved a minimum overall score of 65% or above in their high school or secondary school qualifications. This may vary depending on the specific course or program.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE: A minimum overall score of 59, with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.
Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.
Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.
Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.
Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.
External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.
It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.
Graduates of the BA (Hons) Graphic Design: Advertising and Branding program at the University of Hertfordshire have a wide range of exciting career opportunities in the field of graphic design, advertising, branding, and related industries.
Graphic Designer: Graduates can pursue careers as graphic designers, creating visual concepts and designs for various projects, including advertising campaigns, branding initiatives, packaging, websites, and promotional materials. They work closely with clients or creative directors to translate ideas into compelling visual communication solutions.
Art Director: Art directors oversee the visual aspects of advertising and branding campaigns, ensuring that the creative vision is effectively communicated through design elements, imagery, and typography. They collaborate with copywriters, designers, and clients to develop cohesive and impactful visual campaigns.
Brand Identity Designer: Brand identity designers specialize in creating visual identities for brands, including logos, color schemes, typography, and brand guidelines. They help organizations establish a distinct and memorable brand identity that resonates with their target audience and communicates their values and personality.
Advertising Copywriter: Graduates with strong writing skills may pursue careers as advertising copywriters, crafting persuasive and engaging copy for advertising campaigns, slogans, taglines, and marketing materials. They work closely with art directors and clients to develop compelling narratives and messages that resonate with consumers.
Digital Designer: With the increasing importance of digital media, graduates can specialize as digital designers, creating interactive and engaging digital experiences for websites, mobile apps, social media platforms, and digital marketing campaigns. They combine graphic design skills with knowledge of user experience (UX) and user interface (UI) design principles.
Social Media Manager: Graduates may work as social media managers, overseeing the social media presence of brands and organizations, developing content strategies, and engaging with audiences on platforms such as Facebook, Instagram, Twitter, and LinkedIn. They create visually compelling content and monitor analytics to optimize performance.
Marketing Specialist: Graduates can pursue careers as marketing specialists, developing and implementing marketing strategies for brands and businesses. They leverage their design skills and understanding of consumer behavior to create marketing materials, conduct market research, and analyze campaign performance.
Brand Strategist: Brand strategists work with organizations to develop long-term brand strategies that align with business goals and resonate with target audiences. They conduct market research, analyze competitive landscapes, and develop positioning strategies to differentiate brands in the marketplace.
Packaging Designer: Packaging designers specialize in creating packaging solutions for products, incorporating branding elements, visual aesthetics, and functional considerations. They design packaging that enhances product visibility, communicates brand identity, and attracts consumers on retail shelves.
Freelance Designer: Many graduates choose to work as freelance designers, offering their services on a project-by-project basis to clients in various industries. Freelance designers have the flexibility to work on a diverse range of projects, build their portfolio, and collaborate with different clients and agencies.
