Pollster Education Logo Pollster Education Logo  Sign up

MA Intercultural Business Communication and Marketing

Guilford - UK

 

INTAKE: September

Program Overview

The University of Surrey, located in the UK, offers a Master of Arts (MA) program in Intercultural Business Communication and Marketing. This program combines the fields of business communication and marketing with a focus on intercultural competence.

  1. Intercultural Communication: The MA in Intercultural Business Communication and Marketing program equips students with the knowledge and skills to effectively communicate and interact in diverse cultural contexts. Students learn about the impact of culture on business communication, intercultural negotiation, and cross-cultural marketing strategies.

  2. Marketing and Branding: The program covers essential marketing concepts and techniques, providing students with a solid foundation in marketing principles. Students learn how to develop marketing strategies, conduct market research, and create effective marketing campaigns. They also explore the role of culture in shaping consumer behavior and branding strategies.

  3. Intercultural Business Communication: The program focuses on developing effective communication skills in an intercultural business context. Students learn how to navigate cultural differences, adapt communication styles, and overcome language barriers. They explore topics such as intercultural teamwork, conflict resolution, and persuasive communication across cultures.

  4. Research and Analysis: Students engage in research projects and develop analytical skills to critically evaluate business communication and marketing practices. They learn how to collect and analyze data, interpret research findings, and apply research insights to real-world business scenarios.

  5. Professional Skills Development: The program emphasizes the development of professional skills necessary for success in the global business environment. Students enhance their presentation skills, teamwork abilities, and cross-cultural leadership competencies. They also have opportunities to engage with industry professionals through guest lectures and networking events.

  6. Practical Experience: The program may offer practical components such as internships or industry projects, allowing students to gain hands-on experience in a business or marketing setting. This practical exposure enhances their understanding of the field and provides valuable industry connections.

Pollster Education

Location

Guilford - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 19800

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60 to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 7.0with no individual component below 6.5.
    • TOEFL: A minimum overall score of 95, with at least 23 in Listening, 23 in Reading, 22 in Speaking, and 26 in Writing.
    • PTE Academic: A minimum overall score of 65 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Surrey offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in achieving their educational goals.  

  1. Surrey International Masters Scholarship: The Surrey International Masters Scholarship is specifically designed for international students applying for a full-time taught postgraduate program at the University of Surrey. The scholarship offers a monetary award to help offset the tuition fees for the duration of the master's program. The selection criteria are based on academic excellence, personal statement, and references.
  2. Surrey Business School Scholarships: The Surrey Business School offers a range of scholarships for undergraduate and postgraduate students studying business-related disciplines. These scholarships aim to attract and reward talented students who demonstrate academic excellence, leadership potential, and commitment to their field of study.
  3. Surrey Sports Scholarships: The Surrey Sports Scholarships are available to students who excel in sports and are committed to both their academic and athletic pursuits. These scholarships provide financial support, access to training facilities, coaching, and other benefits to help athletes balance their studies and sports commitments.

Graduates of the MA in Intercultural Business Communication and Marketing program from the University of Surrey have diverse career prospects in multinational corporations, marketing agencies, consulting firms, and international organizations. 

  1. International Marketing Manager: Graduates can work as marketing managers, developing and implementing marketing strategies for global markets. They analyze market trends, conduct cross-cultural market research, and adapt marketing campaigns to different cultural contexts.

  2. Intercultural Consultant: Graduates can work as intercultural consultants, assisting businesses in navigating cross-cultural challenges. They provide training on intercultural communication, help organizations develop culturally sensitive marketing strategies, and support international business expansion.

  3. Brand Manager: Graduates can pursue careers as brand managers, responsible for managing and promoting brands in diverse cultural markets. They develop brand positioning strategies, oversee brand communication, and ensure brand consistency across cultures.

  4. International Business Development Manager: Graduates can work as business development managers, identifying and capitalizing on international business opportunities. They assess market potential, establish partnerships with international clients or suppliers, and facilitate cross-cultural business negotiations.

  5. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to inform business decision-making. They conduct market research studies, assess consumer preferences across cultures, and provide insights to support marketing strategies.

  6. Intercultural Trainer: Graduates can work as intercultural trainers, delivering training programs to enhance cross-cultural communication skills within organizations. They design and deliver workshops on intercultural competence, cultural sensitivity, and effective communication across cultures.

Similar Courses
View All
WhatsApp Enquiry Call Enquiry