MSc Finance and Investment Banking
The MSc Finance and Investment Banking program at the University of Hertfordshire is de...
BA in (Hons)Mass Communications (with Placement)
De Havilland
INTAKE: September
Program Overview
The University of Hertfordshire, situated in Hatfield, UK, offers a comprehensive BA (Hons) Mass Communications program with a placement year. This four-year course is designed to provide students with a deep understanding of mass media, communication theory, and practical skills essential for careers in media, journalism, public relations, advertising, and digital media. With a focus on theoretical knowledge, practical experience, and industry insights, graduates are well-prepared to thrive in the rapidly evolving field of mass communications.
Curriculum: The curriculum of the BA (Hons) Mass Communications program at the University of Hertfordshire covers a wide range of topics relevant to the field of mass media and communication. Students study core modules such as media and society, communication theory, journalism ethics, digital media production, public relations principles, and advertising strategy. Additionally, they have the opportunity to choose elective modules that align with their interests and career aspirations, such as media law, documentary filmmaking, social media marketing, or international communication. The curriculum is designed to blend theoretical foundations with practical skills development, incorporating hands-on projects, industry case studies, and real-world simulations to ensure students are well-prepared for the demands of the media industry.
Research Focus: Research plays a crucial role in the BA (Hons) Mass Communications program, enabling students to explore key issues, trends, and developments in the field of mass media and communication. Students engage in research projects that investigate topics such as media effects, audience reception, media representation, communication technology, and media policy. They learn research methodologies, data analysis techniques, and critical thinking skills, which they apply to their research projects and assignments. Through research, students gain a deeper understanding of the role of mass media in society and develop insights into emerging trends and challenges in the media landscape.
Industry Engagement: The University of Hertfordshire places a strong emphasis on industry engagement as part of the BA (Hons) Mass Communications program. Through guest lectures, industry workshops, internships, and networking events, students have the opportunity to connect with professionals from various sectors of the media and communication industry, including broadcasting, journalism, public relations, advertising, and digital media. Additionally, students undertake a placement year in industry, gaining practical experience and building valuable relationships with media professionals. This industry engagement ensures that graduates are equipped with the skills, knowledge, and networks needed to succeed in the competitive media industry.
Global Perspective: With a diverse and multicultural environment, the BA (Hons) Mass Communications program at the University of Hertfordshire encourages students to adopt a global perspective in their studies and career aspirations. Students have the opportunity to study global media systems, explore cross-cultural communication practices, and analyze international media trends. They may also have the opportunity to participate in international study tours, exchange programs, or internships abroad, gaining firsthand experience of media practices in different cultural contexts. This global perspective prepares students to work in diverse and globalized media environments, enabling them to understand and engage with audiences from around the world.
Location
De Havilland
Score
IELTS 6
Tuition Fee
£ 14750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are typically required to have achieved a minimum overall score of 65% or above in their high school or secondary school qualifications. This may vary depending on the specific course or program.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE: A minimum overall score of 59, with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.
Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.
Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.
Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.
Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.
External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.
It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.
Graduates of the BA (Hons) Mass Communications program at the University of Hertfordshire possess a versatile skill set that prepares them for a variety of exciting career opportunities in the field of media, journalism, public relations, advertising, and digital communication. With a strong foundation in communication theory, practical skills gained through hands-on experience, and industry insights acquired during a placement year, graduates are well-equipped to pursue diverse roles across various sectors.
Journalist: Many graduates pursue careers as journalists, working for newspapers, magazines, online publications, or broadcasting companies. They report on current events, conduct interviews, and write news stories, features, and investigative reports. Journalists play a crucial role in informing the public and shaping public discourse on important issues.
Digital Content Creator: With the increasing prominence of digital media platforms, there is a growing demand for digital content creators who can produce engaging and shareable content for online audiences. Graduates may work as digital content creators for websites, blogs, social media platforms, or digital media companies, creating articles, videos, podcasts, or multimedia content. They use their storytelling skills and multimedia production expertise to create content that resonates with online audiences and drives engagement.
Public Relations Specialist: Some graduates may work in public relations, helping organizations manage their public image and communicate effectively with their target audiences. They develop strategic communication plans, write press releases and media pitches, and cultivate relationships with journalists and media outlets. Public relations specialists play a vital role in shaping public perception of organizations, managing crises, and promoting positive brand awareness.
Advertising Executive: Graduates may pursue careers in advertising, working for advertising agencies, marketing firms, or in-house marketing departments. They develop creative advertising campaigns, create compelling ad copy, and design eye-catching visuals to promote products, services, or brands. Advertising executives use their communication skills and creative flair to engage consumers and drive sales through effective advertising strategies.
Digital Marketing Specialist: With the growing importance of digital channels in marketing, there is a demand for digital marketing specialists who can manage online campaigns, optimize digital assets, and analyze digital metrics. Graduates may specialize in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, or content marketing. Digital marketing specialists use their expertise to increase online visibility, generate leads, and drive conversions for businesses.
Media Research Analyst: Some graduates may work as media research analysts, studying media trends, audience behavior, and market dynamics to inform media strategies and decision-making. They conduct market research, analyze data, and provide insights into audience preferences, media consumption habits, and emerging trends. Media research analysts play a crucial role in helping media organizations stay competitive and relevant in a rapidly changing media landscape.
